MEDIA PACK
THE MISSION Magic Radio is the UK s favourite mood lifting station that provides a welcome oasis in our listener s busy lives by playing songs that they know and love. Magic plays the biggest selection of our listener s favourite tracks from the 70s to now including out and out classics from Queen to Adele, to re-discovered favourites and a sprinkling of new songs from artists that fit seamlessly with the overall sound of the station. Magic s music is crafted to match and suit different listener moods throughout the day from a get-up-and-out mix of good mood music in the mornings to delivering you the soundtrack to your day, whether in the office, at home with the kids, or on the move. We then help the UK unwind and relax after a hectic day with the award-winning Mellow Magic. Magic Radio presents an expertly crafted music mix, experienced presenter line-up, interviews and competitions which all combine to create a station that will put you in good mood wherever and whenever you tune in.
MAGIC LISTENER JUGGLING GENERATION This is the younger end of Magic Radio s audience who have busy lives keeping a balance of work, children, friends and me time. Magic keeps them up and going throughout their busy day. THE HAPPY PREMIUMS This is the older end of Magic Radio s audience who have a high disposable income and children in their teens. They are secure in themselves, professional and financially stable due to a large proportion owning their homes. Health, holidays, theatre and an intelligent read are high up on their agenda.
MAGIC IN THE MORNING Magic Radio wakes up the UK with your favourite music along with the first news, weather and travel reports of the day. Whether listeners are on the school run or getting ready in the morning the show engages and entertains with great competitions, fun features, music and the biggest A-list stars dropping into the studio. These have recently included Michael Douglas talking about life with his family and Take That giving the show an insight into their time on tour. MELLOW MAGIC Magic Radio unwinds the nation with Mellow Magic every evening playing the UK s favourite mix of relaxing music from George Michael to Faith Hill. WEEKENDS Magic Radio has a stellar weekend line up with The Denise Van Outen Show on Saturday afternoons, followed by The Green Room with Jo Parkerson who highlights the week s news from the world of entertainment and covers everything from backstage to the front page. Sunday s sees two 80s legends on air. Kim Wilde presents her Request Show and Rick Astley joins for the The World According to Rick Astley where he gives his unique take on music, news and everything in between. On Sunday evening John Barrowman brings his boundless personality to the station, giving you an insight into his weekly life and favourite music.
MULTI-PLATFORM OFFERING MAGIC.CO.UK Magic.co.uk is the destination to find out everything that is happening on Magic Radio. Listen live to your favourite shows from Magic in the Morning to The John Barrowman Show, enter the best competitions and view our great photo galleries. You can also catch up on interviews from your favourite music and movie stars and feast on the latest from the literary world with Magic s Book Club. LIVE EVENTS APP Magic Radio s expertly crafted music mix, presenter line-up, competitions and giveaways are all available in one place on the Magic Radio App. Sure to put you in good mood wherever and whenever you tune in. Available on Blackberry App World, Android and Apple App Store. From small up close and personal gigs to multi artist extravaganzas, Magic knows how to host an event. Magic Presents sees small up close and intimate gigs with stadium selling artists at some the UK s most intimate venues. The artist line up has included Annie Lennox, Take That, Michael Bublé and Will Young. Magic Radio involves it s listeners with the best events in the UK! Whether it be getting them behind the scenes at the prestigious Lawrence Olivier Awards or getting them involved with the 45 mile Palace to Palace bike ride for the Princes Trust.
CONTACTS Group MD National Radio Steve Parkinson Content Director Tony Moorey For all advertising enquiries advertising@bauermedia.co.uk