AFP ANNUAL CONFERENCE

Sponsorship and Exhibit Opportunities OCTOBER 23 26, 2016 ORLANDO ORANGE COUNTY CONVENTION CENTER For three days, more than 6,500 treasury and finance decision makers gather at the AFP Annual Conference to explore the emerging technologies, trends, services and products driving the profession. Take advantage of this opportunity to showcase your newest products to the key group of treasury and finance executives. The finance and treasury professionals attending the AFP Annual Conference are key decision makers; more than 65% are managers or above, with about 36% at the financial executive level. New this year we are offering packaged sponsorships: Gold, Silver, or Bronze. These packages offer customized options to meet your overall marketing objectives. Become a package sponsor or sponsor one of our diverse offerings to maximize your exposure, generate interest and drive traffic to your booth on the AFP Exhibit floor. AFP, Association for Financial Professionals and the AFP logo are registered trademarks of the Association for Financial Professionals. 12/15.

SPONSORSHIP PACKAGES GOLD SILVER BRONZE LEAD GENERATION Premium 30x40 or 20x50 booth space Premium 30x30 or 20x30 booth space Premium 20x20 or 10x20 booth space THOUGHT LEADERSHIP Onsite or Compensation survey NETWORKING OPPORTUNITIES Choice of sponsorship: Welcome Reception, Opening Reception on the exhibit floor or Closing Reception on the exhibit floor STRATEGIC BRANDING Choice of sponsorship: Lunch on the exhibit floor Monday or Tuesday Choice of sponsorship: Breakfast on the exhibit floor Monday or Tuesday Company logo displayed on on-site conference signage Company logo and link on the Conference website ADVERTISING AND PROMOTION Highlighted sponsor/exhibitor on conference mobile app Ad in Conference Daily E-News Full page ad in AFP Exchange magazine Tab in program book Registration bag insert Banner in food court on the exhibit floor Company logo on session evaluation by track Ad in Conference-at-a-Glance map Company description and logo in program book One-time use of pre-show registration list One-time use of post-show attendee list CONFERENCE ACCESS 6 additional conference passes above booth allotment 4 additional conference passes above booth allotment 2 additional conference passes above booth allotment 1

SPONSORSHIP OPPORTUNITIES AFPAware Golf Event Shingle Creek Golf Club, rated as one of Orlando s best golf courses since 2003, is the home to AFP s first ever golf tournament. Be part of this valuable networking event different sponsorship packages are available. Airline Bag Check Attendees can check in for their flights, check their luggage and obtain boarding passes before leaving for the airport right at the convention center. Luggage checked at the check-in desk is transported securely to the airport by agents and screened by the TSA. Sponsorship also includes branded luggage tags that will be in every conference registration bag. Bookstore Bags This sponsorship is a great way to promote your brand throughout the convention center as attendees tote around their purchases from the AFP Membership Center. Canadian Reception (2 sponsorships) Host an well-attended reception with attendees either located or doing business with multinational companies in Canada. Your sponsorship includes prominent signage at the event. Charging Lockers Charging lockers are the perfect solution for attendees that are low on juice and time. The safe and secure units allow attendees to plug-in, lock-up mobile devices and head to their next session. They can easily reclaim their device with a self-generated four digit code. Five lockers will be placed around the convention center in high traffic areas. Conference Mobile App (Exclusive Sponsor) Packed with features that support prospecting and brand visibility, the Conference Mobile App is the onsite go-to resource for attendees. Sponsorship includes exclusive branding on the app and one email per day (Sunday-Tuesday) to attendees during the conference. CTC Reception This invitation-only networking event is exclusively for senior-level corporate practitioners (CFOs, treasurers, presidents, vice presidents, assistant treasurers and controllers/comptrollers only). Your sponsorship includes prominent signage at the event, registrations for your company representatives to attend the event and an attendee list before the event. Digital Signage Nine locations located throughout the Convention Center, ads are a length of 8 seconds and are static. Ads will run Sunday-Tuesday; sponsor ads will rotate with AFP ads and other advertising. FP&A Luncheon The luncheon will enable FP&A professionals to enhance their networking opportunities in a friendly, relaxed and collegial atmosphere. Attendees will also hear from a featured speaker. FP&A Reception Brings together financial planning and analysis professionals. Attendees can meet and network with others working in the FP&A function. $4,500-$10,000 $25,000 $12,000 $15,000 each $30,000 $25,000 $10,000 3 spots available $30,000 CONTINUED ON NEXT PAGE 2

SPONSORSHIP OPPORTUNITIES Fun in the Sun Orlando specific attendee gift bag that includes sunscreen, lip balm, visors and sponsored marketing collateral included in every registration bag. Hand Sanitizer Company logo will appear on 10 ml Hand Sanitizer Pen and it will be inserted in each registration bag. Headshot Lounge Attendees can sit for a professional makeup session and then get expertly photographed. Sponsor will have branding and signage in the 20x20 booth space located in the exhibit hall. Lanyards Have your company name and logo on the official AFP lanyard that is given to over 6,500 conference attendees. One of the most recognizable sponsorship opportunities at the event. Monday Refreshment Breaks in the Exhibit Hall During the refreshment break on Monday, thousands of our attendees migrate to the refreshment tables and dessert stations in the exhibit hall. Your company name will be placed on all refreshment break and dessert stations signage. Onsite Survey Attendees can network with other corporate treasury and finance practitioners involved in payments strategy or payments operations. As the exclusive sponsor of the only two paymentsrelated networking events at the conference, the sponsor will be entitled to many benefits, including event only complimentary registrations, co-branded invitation, brief opening remarks at the reception and more. Photo Booth Engage conference attendees at your booth with an interactive photo booth, guests don t just take pictures, they handcraft memories with just a fingertip, write messages, draw pictures, create a moment and post to social media. Photo booth will be placed in sponsor s booth. Retail Reception Brings together retail finance and treasury professionals. Attendees can meet and network with others in the retail industry. Shoe Shine Achieve branding visibility by hosting the Shoe Shine Station. Your company logo will be on the station and you will provide attendees with a luxurious and pampered experience. Three shoe shine chairs (including massage inserts), shoe cleaning, shine and emergency repair service. Shoe shine station will be located outside the Exhibit Hall. Shuttle Bus Have your company branding on the conference busses that transport conference attendees throughout the city to the convention center. Social Media Wall Live social media posts from the conference of tweets, photos and videos will be displayed on the social media screen. The social media wall will be placed outside of the Exhibit Hall. A twitter feed will also run on the conference website prior to the event. Sponsor branding will be on the wall and twitter feed on the conference website. $45,000 $9,000 $30,000 $40,000 $35,000 $7,500 $15,000 $30,000-$40,000 $40,000 CONTINUED ON NEXT PAGE 3

SPONSORSHIP OPPORTUNITIES Treasury & Finance Trek Participate in the ultimate booth traffic builder! Limited to an exclusive group of 10 15 exhibitors, the Treasure Trek ensures you have a steady flow of attendees coming by your booth to become eligible to win prizes. Treasure Map will be inserted into the registration bags. Stickers/stamps (with logos) will be given to participating exhibitors. Tuesday Health and Wellness Break in the Exhibit Hall Help keep conference attendees healthy and relaxed by sponsoring this break. Healthy snacks will be stationed throughout the exhibit hall and a designated area for seated massages with sponsor signage. Water Bottles & Water Stations Display your company logo on reusable water bottles that are distributed to every Conference attendee and on 40 water cooler stations throughout the convention center. This is a great opportunity to promote your company multiple times per day, every day. Water coolers will be located throughout the exhibit hall and session room hallways. Welcome Reception Universal CityWalk Always a big hit, the Sunday Evening Welcome Reception draws thousands of attendees for the kickoff of the most important event in treasury & finance. It presents a unique opportunity for powerful brand exposure and valuable interaction with your top clients and prospects. Attendees will experience an eclectic mix of themes featured among five different venues at Universal CityWalk. Five event sponsorships are available. $5,000/exhibitor $25,000 $40,000 $35,000 each 4

ADVERTISING OPPORTUNITIES Conference-at-a-glance Map A two-sided fold-out map that details the conference. One side focuses on the exhibit hall, exhibitors and their locations; the other side details the conference highlights and educational sessions. Conference Daily E-News Distributed on Sunday, Monday and Tuesday electronically. Place an ad in the newsletter sent to all conference attendees. Exchange Magazine Distributed to AFP members, Exchange ads are seen by tens of thousands of finance and treasury professionals. The conference issue edition has a bonus distribution to the attendees at the AFP Annual Conference. Lunchroom Banners Display your company message above the breakfast and lunch area in the exhibit hall. You design your message and AFP is responsible for having it produced and displaying it at the conference. Banners are 4-color and measure 5 high x 15 long. Limited availability. Program Book Advertisement The Program Book details the daily events, sessions, speakers, exhibitors and much more. These books are distributed in attendee registration bags. Space is limited; advertising opportunities include the inside back cover, back cover and the back of the section tabs. Registration Bag Insert Place your advertisement in each attendee registration bag. Items can be a marketing brochure (6 pages maximum, bound or packaged) or a promotional item not already sponsored by AFP. All items must be approved by AFP. Session Evaluation, by Track Place your company message on the front page at the bottom of each attendee evaluation form for a selected track. Evaluations are distributed at more than 140 education sessions, workshops and roundtables. You provide the art materials and AFP coordinates the printing of the evaluation. $3,000 - $7,500 $2,500 $5,500 $6,000 $3,500 - $5,000 $6,500 $3,500 5

EXHIBITING As an exhibitor, you will benefit from a wide range of promotions to maximize your investment. Each 10 x 10 exhibitor booth includes the following: Two full conference registrations Pre/Post-Registered lists (one-time use) Your company listing and logo in the Conference Program Book Pre-show promotions Web page listings Advertising and sponsorship opportunities AFP EXHIBIT HALL SPACE RESERVATION INFORMATION Exhibit Space Minimum booth size is 10 x 10 (100 square feet). $5,950 for the first 10 x 10 unit; $4,250 for each additional 10 x 10 unit. Each 10 x 10 unit purchased includes two full conference registrations. Space Assignment All exhibit space is assigned through a priority points system. AFP reserves the right to make the final determination of all space assignments in keeping with the best interests of the exhibition. Demonstration Room $3,300 for each 10 x 10 (100 square feet) space reserved. Demonstration rooms include carpeting, company sign, electrical outlet and a lockable door. Registration is not included with the rental of a demonstration room. You must be an exhibitor or sponsor to reserve a demonstration room. Payment Contracts received after December 31, 2015 payment in full required within 45 days of your signed contract. Contracts received after August 1, 2016 payment in full with signed contract. If your payment is not received by the above scheduled deadlines, AFP will consider your application VOIDED and your selection(s) will be released for general sales. Cancellations/Refunds Cancellations must be received in writing. For cancellations received by May 27, 2016, you may receive a 50% refund if the contract is paid in full. There will be no refunds given for cancellations received after May 27, 2016; no exceptions. 6