W E S U P P O R T Y O U R B U S I N E S S handel MEDIA 2013
INFORMATION ABOUT THE MAGAZINE 1 Since 1993, that is from its first issue, Handel has described changes, indicated trendsand directions in the development of FMCG business. For many years the magazine has been holding a high position in the segment of trade press. It accompanies retailers and wholesalers in their everyday work, providing them with essential information and advice about how to compete in a fast-developing market successfully. In January 2010, following consultation with our readers and clients, Handel was given a new attractive graphic design. Currently, as a magazine with an issue of 80 000 copies, it focuses on a strongly fragmented traditional channel. Recently, accompanies retailers who have decided to join the franchise network (so-called soft franchise).
INFORMATION ABOUT THE MAGAZINE 2 1993 2000 2005 2007 2010
MERITS 3 The substantial content of the magazine has remained on the top level from the very beginning of its existence on the market. Each issue of Handel contains information about current national and international trade events, the most modern methods and tools in management, trade companies strategies, legal provisions and regulations in retail trade, interviews with people who create the image of Polish FMCG business. We inform about novelties which are being introduced on the market, we publish market analysis of food and nonfood products, special reports and articles about technologies and trends in store equipment. Handel is also a reading piece for Polish manufacturers and distributors of FMCG goods.
DISTRIBUTION 4 Handel is a monthly with an issue of 80 000 copies. As many as 70 000 pieces are direct-mailed to readers by the Polis Postal Service and In Post. The receivers are the owners and managers of independent retail stores within FMCG business around the country. It does not mean that we have left behind the modern channel, but due to its channel nature, Handel has been sent to managing companies and purchasing centers instead of individual network stores. The other 10 000 copies are distributed by Eurocash network. The issue and distribution remain under control of the Union for the Control of Press Distribution. According to Gfk Polonia data at the beginning of 2010 there were operating 93 000 small format stores, of which 79% were independent stores. FIXED ADDRESS DATABASE each issue reaches the same, carefully selected group of decision-makers in trading stations around Poland. DIRECT MAIL BY POLISH POSTAL SERVICE COOPERATION WITH EUROCASH CONSTANT VERIFICATION OF DATABASE
ISSUES SCHEDULE 5 Month of issue No. of issue Date of issue Advertising materials january-february 1-2 4.02.2013 22.01.2013 march 3 7.03.2013 22.02.2013 april 4 5.04.2013 22.03.2013 may 5 8.05.2013 19.04.2013 june 6 6.06.2013 22.05.2013 july/august 7-8 5.08.2013 23.07.2013 september 9 9.09.2013 27.08.2013 october 10 7.10.2013 24.09.2013 november 11 7.11.2013 23.10.2013 december 12 9.12.2013 26.11.2013
EQUIP MY STORE PROGRAM 6 Handel since February 2010 has been the organizer of a very popular contest called Equip my store. The second edition of the program was under the sponsorship of among others: Polskie Radio PiK and Naszemiasto.pl, Super Express, Dziennik Bałtycki, Dziennik Łódzki, Gazeta Lubuska, Gazeta Wrocławska, Kurier Lubelski. Apart from that Radio Lublin, Radio Łódź were informing about the contest. Wyposaż mój sklep! Poszukiwani partnerzy z następujących branż: wyposażenie sklepów producenci FMCG Partners of past editions were: samochody dostawcze hurtownie FMCG telefonia komórkowa, banki, firmy ubezpieczeniowe Kontakt: Dział reklamy, tel. (22) 514 65 50 reklama@pwf.com.pl oraz wszyscy inni, którzy chcą wesprzeć MŚP z branży FMCG
PRODUCT OF THE YEAR 7 Product of the Year. Consumer Choice is a marketing program oriented toward producers and distributors of FMCG business products. The program consists of two elements: a great study of the Polish consumers' opinion on new or innovative FMCG products as well as the title and logo which can be used by the producers in marketing communication of the products recognized as the best in their categories. MEDIA PATRON: W E S U P P O R T Y O U R B U S I N E S S handel
HANDEL EXTRA 8 NEWSLETTER najświeższe i najważniejsze informacje o handlu nowoczesnym, rynkach i produktach z branży FMCG HANDEL EXTRA to contains the most important information from the FMCG business, edited by experienced journalists of Handel monthly which has been issued since 1993. In a professional and precise manner they write about events which influence directions of development of retail trade, especially modern channel, wholesale and individual product categories. It provides every-week access to news essential for making strategic business decisions. Main sections: information on retail trade, wholesale, producers and categories news about abroad events information on latest products www.handelextra.pl kontakt: piotr.lukowski@media.com.pl www.handelextra.pl
GROUP S PORTFOLIO 9 Ltd. Publishing is part of the German dfvgroup (Deutscher Fachverlag), one of the largest independent VFPCommunications professional information providers in Germany and Europe. VFP Communications is the publisher of trade press, newsletters, as well as an organizer of trade events. Media & Marketing Polska Media & Marketing Polska MAGAZYN ONLINE DZIENNY SERWIS The head office of German Deutscher Fachverlag concern
PRICE LIST 10 +20x 20 1,00 215 x 280 +20x 20 2,00 430 x 280 Cover with a die-cut in a centrefold 65 000 zł Cover with a die-cut in a centrefold 85 000 zł 2,00 430 x 280 Centrefold 68 500 zł 1,50 322,5 x 280 3/4 Centrefold 57 000 zł 1,00 (full page) 215 x 280 40 000 zł II cover 215 x 280 52 000 zł III cover 215 x 280 47 500 zł IV cover 215 x 280 57 000 zł 0,75 142 x 248 37 500 zł 0,50 142 x 148 Smart Junior classic 29 000 zł 0,50 142 x 148 Smart Junior suspended 30 000 zł 0,50 97 x 248 Vertical half classic 29 000 zł 0,50 85 x 248 Vertical half centered 30 000 zł 0,50 197 x 119 Horizontal half suspended 30 000 zł 0,50 197 x 119 Horizontal half classic 29 000 zł 0,33 0,33 0,33 2 x 0,65 0,65 197 x 84,5 97 x 158 85 x 158 300 x 198 142 x 198 1/3 horizontal 1/3 vertical classic 1/3 vertical suspended 2 x Junior Page Junior Page 22 000 zł 22 000 zł 23 000 zł 60 000 zł 36 500 zł
PRICE LIST 11 0,25 97 x 121,5 1/4 classic 19 000 zł 0,25 52 x 248 1/4 vertical 19 000 zł 0,25 197 x 57 1/4 horizontal 19 000 zł 0,25 85 x 121,5 1/4 suspended in the text 20 000 zł 0,25 97 x 121,5 1 z 4 8 750 zł 2 x 0,25 210 x 121,5 2 x 1/4 horizontal suspended in the text 31 000 zł 2 x 0,50 414 x 119 2 x 0,50 300 x 148 2 x 0,50 300 x 148 2 x 0,50 210 x 248 2 x 1/2 horizontal panoramic 48 000 zł 2 x 1/2 horizontal 48 000 zł 2 x 1/2 suspended in the text 49 000 zł 2 x 1/2 vertical 48 000 zł 2 x 0,33 414 x 84,5 2 x 0,33 414 x 84,5 2 x 0,33 210 x 158 2 x 0,33 210 x 158 2 x 1/3 horizontal 37 000 zł 2 x 1/3 horizontal, panoramic 38 000 zł 2 x 1/3 vertical 37 000 zł 2 x 1/3 vertical suspended 38 000 zł
PRICE LIST 12 2,00 413 x 225 (inside 165 x 185) 1,00 196 x 225 (inside 157 x 185) Frame around the text Frame around the text 40 000 zł 37 000 zł 2 x 0,25 225 x 93 0,50 185 x 225 0,25 197 x 119 0,25 197 x 119, (25 x 25) suspended in the text triangle triangle triangle plus an element 25 000 zł 35 000 zł 20 000 zł 25 000 zł new products 6 000 zł business card 3 500 zł presentation of the company (wymiary 197 x 119) insert up to 20 g additional payment for suspending the ad in the text 6 500 zł 57 000 zł 1 000 zł HANDEL EXTRA formats 1. banner (size 750 x 100 pixels) 2 000 zł 2. banner (size 750 x 100 pixels) 1 500 zł additional payment for creating the ad plus 10% 3. banner (size 120 x 400 pixels) 1 000 zł
W E S U P P O R T Y O U R B U S I N E S S handel ADVERTISEMENT Piotr Myszak Sales director e-mail: piotr.myszak@media.com.pl Anna Piskorz Senior administration specialist e-mail: anna.piskorz@media.com.pl Monika Łojek Senior sales and marketing specialist e-mail: monika.lojek@media.com.pl Aneta Tyczyńska Senior sales specialist e-mail: aneta.tyczynska@media.com.pl Katarzyna Wiatkowska Senior advertising specialist e-mail: katarzyna.wiatkowska@media.com.pl Ryszard Chochel Senior advertising specialist e-mail: ryszard.chochel@media.com.pl EDITORIAL STAFF Barbara Mikusińska-Ozdobińska Chief editor e-mail: barbara.mikusinska@media.com.pl MARKETING Anna Pastor project manager e-mail: anna.pastor@media.com.pl VFP Communications Ltd. Sp. z o.o. Wał Miedzeszyński 630 03-994 Warszawa tel. 22 514 65 00 tel. 22 514 65 50 faks 22 514 65 06 www.media.com.pl