Dealix s UsedCars.com and the UsedCars.com Network: The Best Value in Used Car Retailing The Best Value in Used Car Retailing Keeps Getting Better
The Dealix UsedCars.com Network The Best Value in Used Car Retailing 1 UsedCars.com Premium Placement Unique access to in-market buyers Merchandising opportunities designed to showcase the vehicles you want to sell 2 Dealix UsedCars.com Network Inventory placement on 30+ popular automotive sites, including UsedCars.com and the Kelley Blue Book Trusted Marketplace SM Dealership reach to sites with over 15 million used car shoppers monthly* 3 For every one lead billed, that vehicle is seen by an average of 7 more shoppers. *Source: Media Metrix, June 2009. Best Dealer Value - Pay Only for Performance The only major used car retailing program where you pay only for leads Dealix Used Cars Program 2
The All New UsedCars.com Designed to Speed Sales for Every Kind of Buyer Fast Trackers Road Trippers Want some ideas offered most popular searches, top green vehicles, and more Know what they want get immediate, detailed search results Value Buyers Looking for a great deal automatically served up dealer s Best Values priced below Kelley Blue Book Suggested Retail Value Dealix Used Cars Program 3
Fast Trackers Benefit from Information-Rich Search Results Badge icons highlight each vehicle s unique offerings in search results, making it easier for dealers to merchandise vehicles, and car buyers to identify key features. Dealix Used Cars Program 4
Badges Defined Icon P / A* Details P Premium Dealer: Dealix Retail Dealer P P A A A Featured Dealer: Dealer Spotlight Offer Vehicles Best Value Below Kelley Blue Book: Vehicle dealer has priced below kbb.com Suggested Retail TM New Listing: Vehicle has been listed within the past 2 days Green Vehicle: Vehicle designated as green by the Environmental Protection Agency (EPA) - hybrids and/or vehicles with 30+MPG hwy. Reduced Price: Vehicle price has been reduced within the past 7* days P Certified Pre-Owned: Vehicle that is part of an OEM CPO program (Coming in 2009) P Available only to Dealix Retail Dealer (Designated as Premium) A Available to All Dealers Dealix Used Cars Program 5
Information-Rich Vehicle Detail Page Moves All Shoppers Towards Purchase Premium Dealer Sellers Note Premium Dealer s Contact Information kbb.com Savings Automatically Calculated Dealer Spotlight Offers Highlighted Dealer s Spotlight Offers Feature 10 Vehicles Certified Pre-Owned Inventory (to come) Dealix Used Cars Program 6
Dealer Spotlight Offers and Best Values Appeal to Road Trippers and Value Buyers Unique relationship with Kelley Blue Book automatically calculates dealer s Best Values priced below kbb.com Suggested Retail. Dealix Used Cars Program Inventory tiles for each vehicle Links directly to Vehicle Detail Page Spotlight Offers display 10 dealer focus vehicles, or automatically serve up most aged inventory. 7
Green Choices Helping Dealers Show a Spectrum of Green Cars Green Choices Area Top Searched Green Cars Kelly Blue Book Best Green Values Green Vehicles Search Tool Environmental Protection Agency (EPA) classifications help buyers find green vehicles according to the criteria that matter most to them. Dealers can offer a range of cars, above and beyond hybrids. Dealix Used Cars Program 8
The Dealix UsedCars.com Network The Best Value in Used Car Retailing 1 UsedCars.com Premium Placement Unique access to in-market buyers Merchandising opportunities designed to showcase the vehicles you want to sell 2 Dealix UsedCars.com Network Inventory placement on 30+ popular automotive sites, including UsedCars.com and the Kelley Blue Book Trusted Marketplace SM Dealership reach to sites with over 15 million used car shoppers monthly* 3 For every one lead billed, that vehicle is seen by an average of 7 more shoppers. *Source: Media Metrix, June 2009. Best Dealer Value - Pay Only for Performance The only major used car retailing program where you pay only for leads Dealix Used Cars Program 9
The Dealix UsedCars.com Network Exposure to Millions of Shoppers on the Top Independent Auto Sites 15 million+ used car shoppers monthly Premium placement on UsedCars.com and partner sites Placement in the Kelley Blue Book Trusted Marketplace 30+ automotive partner sites UsedCars.com Network Partners represent the broadest coverage for maximum inventory exposure Partnerships are chosen based on quality of lead supply and placement given to Dealix dealer inventory. Partners include: Dealix ensures preferred placement for dealers inventory on our UsedCars.com Network Partner sites, all with the convenience of a single buy. Dealix Used Cars Program 10
Placement in the Kelley Blue Book Trusted Marketplace TM Dealix dealers may have their pre-owned inventory placed in the Kelley Blue Book Trusted Marketplace at no extra charge Dealix s UsedCars.com Network offer dealers one of the easiest, most convenient ways to get kbb.com leads! Kelley Blue Book Shoppers Are Ideal Buyers. 6.5 million motivated shoppers use www.kbb.com during their vehicle research and buying process every month. 1 The average age range for kbb.com shoppers is between 25-55 years old, with average annual incomes ranging from $50,000-$100,000. 2 1. Media Metrix, June 2009. 2. Kelley Blue Book data. Dealix Used Cars Program 11
Example of a Massachusetts Toyota Dealer Inventory Placement across the Dealix UsedCars.com Network Dealix Premium Dealer receives preferred placement on UsedCars.com. Dealer s inventory is refreshed daily. Dealix gives placement on Network Partner sites if inventory is not yet there. Dealix Used Cars Program 12
Massachusetts Dealer s Inventory Gets High Level Placement on Partner Sites Dealix Used Cars Program 13
Massachusetts Dealer s Inventory Gets High Level Placement on Partner Sites Dealix Used Cars Program 14
What Dealers Are Saying about UsedCars.com and the Dealix UsedCars.com Network.I ve been able to increase production in our Internet department by at least 10% over last year, and that s still climbing due in large part to your leads. Your service is impeccable, your product's quality is great, and your people are down to Earth and good at what they do. These are the traits of any successful business relationship. No other lead source helps you sell the vehicle after the lead is received. Your help and the Internet department increase have allowed our store overall to maintain a total unit count that is well ahead of last year, instead of behind like our competition. I look forward to working with my rep, Greg, and the rest of your staff to ensure even bigger sales numbers and profit margins for 2009! Dennis Pietro BDC Director Harr Toyota of Worcester, MA Dealix Used Cars Program 15
Dealix UsedCars.com Network Momentum Tremendous Growth in 2009 50% increase in dealer adoption 13 new Network Partners 80% traffic growth 50,000 phone and email leads generated monthly The phone leads I m getting from UsedCars.com are closing higher than any other source. I just sold 5 units. It s the only thing working for me in this economy. Send me more! Phil Lombardi Internet Director Gary Rome Hyundai of Holyoke, MA Source: Dealix Business Intelligence. Dealix Used Cars Program 16
The Dealix UsedCars.com Network The Best Value in Used Car Marketing 1 UsedCars.com Premium Placement Unique access to in-market buyers Merchandising opportunities designed to showcase the vehicles you want to sell Dealix UsedCars.com Network 2 Inventory placement on 30+ popular automotive sites, including UsedCars.com and the Kelley Blue Book Trusted Marketplace SM Dealership reach to sites with over 15 million used car shoppers monthly* 3 For every one lead billed, that vehicle is seen by an average of 7 more shoppers. Source: Media Metrix, June 2009. Best Dealer Value - Pay Only for Performance The only major used car retailing program where you pay only for leads Dealix Used Cars Program 17
With the Dealix UsedCars.com Network Per Lead Model, 50% of Delivered Value Is FREE Example of a UsedCars.com dealer in a large metro area over two weeks in November 2008 72,000 210 87 Searches for make/model within 25 miles of dealership Page views of vehicles in dealer s inventory Leads that were billed to dealer At NO additional cost to dealer Source: Dealix Business Intelligence. Dealix Used Cars Program 18
Dealix Delivers Value above and beyond Billed Leads Dealers estimate that for every two billed leads they receive directly from Dealix, they get an additional phone call and a walk in lead, at no extra cost, due to the exposure they get across the Dealix UsedCars.com Network. UsedCars.com traffic generated: Billed Lead Phone Call Walk-in Lead 52% 27% 21% Extra phone calls and walk-in leads from UsedCars.com and the Dealix UsedCars.com Network are an additional FREE BENEFIT to dealers. Source: Leading Independent Survey of Dealers on Dealer Satisfaction with Online Buying Services, 2008. Dealix Used Cars Program 19
Dealers Get More Value Added Services Free of Charge Dealix Phone Lead Value Adds CallPost TM sends leads via email and to CRM systems with link to the call recording, and appends the lead with buyer s address and phone number when available, an industry exclusive! Only calls of 65 seconds or longer are billed. All Phone Leads are made available as audio files for your review. Extra Quality Control: Buyers from a distance are challenged to show interest. Leads from 100+ miles away are motivated Buyers are asked to confirm interest. New search result displays are designed to motivate serious shoppers to submit a lead. Customer surveys are sent to shoppers who submit a lead. Responses provide the dealer with insight into purchasing behavior. Dealix Used Cars Program 20
Value Added Services Enhanced Used Car Reporting Enhanced Used Cars Reporting gives dealers detailed, yet easy to use, insights and analysis to help maximize every opportunity from their Dealix Used Cars Program. Detailed data about audience reach Number of searches Detail page views Full inventory views Email to friend Number of times consumer printed Dealer spotlight impressions Calculates estimated value from the Dealix UsedCars.com Network Dealix Used Cars Program 21
Enhanced Used Car Reporting - Phone Leads Dealers get reports on all Phone Leads and can listen to audio files of phone call recordings for record keeping and to improve phone skills and leads handling processes. Listen to phone lead response recordings. Scroll over read to read consumer s actual note. Dealix Used Cars Program 22
Enhanced Used Car Reporting Merchandizing Merchandizing Reports gives dealers the insight and analysis to help maximize every opportunity from their Dealix Used Cars Program. Automatic market comparisons on how well your dealership measures up in all merchandizing components: photos, seller s notes, and more Merchandizing Detailed data on all current inventory listed: Stock # and VIN # Year /Make/Model Color/Miles/Price Photos/Notes Age of vehicle Market average Age Search Rank Dealix Used Cars Program 23
Enhanced Used Car Reporting Consumer Survey Results Consumer survey results provide first-hand feedback on car buyers experiences with your dealership. Consumer Surveys Dealix surveys each consumer who submits a lead. Visual representation of data offers quick insights into dealership response times, open opportunities, and more. Dealix Used Cars Program 24
The Dealix Used Car Program The Best Value in Used Car Retailing Available Today With Dealix s Used Cars Program, dealers get: The Best Reach to independent Internet sites, where car buyers prefer shopping for used vehicles Preferred placement across these tops sites for your pre-owned vehicles, including placement in the Kelley Blue Book Trusted Marketplace and on UsedCars.com And best of all a no risk, performance-driven model where you only pay when you receive quality phone and email leads. Compare all the added value you receive from Dealix s Used Car Leads Program free of charge to high-priced subscription models, and you ll see why it s the best value in used car retailing available today. Dealix Used Cars Program 25
To find out more about the Dealix New Car Leads Program, contact us at 877-791-2074 Or visit, www.dealix.com