KBB.COM HAS LAUNCHED A NEW INVENTORY LISTINGS PROGRAM. DEALER SHOWCASE CUSTOMERS WILL RECEIVE EXCLUSIVE OPPORTUNITIES WITHIN THIS PROGRAM!

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2 KELLEY BLUE BOOK HAS EXCITING NEWS FOR OUR DEALER SHOWCASE CUSTOMERS KBB.COM HAS LAUNCHED A NEW INVENTORY LISTINGS PROGRAM. DEALER SHOWCASE CUSTOMERS WILL RECEIVE EXCLUSIVE OPPORTUNITIES WITHIN THIS PROGRAM! We ve recognized that, now more than ever, it s critical to maximize inventory exposure to in-market car shoppers. That s why we ve launched a new inventory listings program on kbb.com. And because this is a new inventory listings program, we re able to offer our Dealer Showcase customers a brand new level of dealership and inventory exposure not available anywhere else. Introducing Inventory Listings Package. Available to Dealer Showcase customers for the first time ever: NEW ways to showcase and merchandise new and used inventory listings on kbb.com NEW Dealer Showcase ad units on kbb.com NEW premium ad and inventory placements throughout kbb.com NEW Dealer Storefront page hosted on kbb.com - dedicated to your dealership NEW lead generating opportunities throughout kbb.com 2

3 KELLEY BLUE BOOK S INVENTORY LISTINGS PACKAGE Inventory Listings Package is designed to deliver more dealership exposure, more ad units, more placements, and more leads than ever before. Sign up for the Inventory Listings Package and receive: Showcase New & Used Inventory Listings on kbb.com Post your inventory at a fraction of the cost of traditional classified listings Dealer Showcase treatment with every listing Unlimited new and used vehicle listings Your inventory stays on our site until they re sold! More Lead Generation Opportunities Receive unique VIN specific and phone leads from serious car shoppers Trackable toll free numbers with new and used listings Dynamic dealer portal to help track inventory performance and manage your leads More Exposure Exposure to millions of car shoppers on the #1 automotive Web site¹ New ad units in vehicle research sections and inventory search result pages throughout kbb.com Brand your dealership with a dedicated Dealer Storefront section on kbb.com Display your inventory within the Dealer Storefront section on kbb.com Special Introductory Offer Exclusively for Dealer Showcase Customers.² For a limited time, we re offering Dealer Showcase customers an opportunity to be the first to benefit from all that Inventory Listings Package has to offer for a low monthly flat fee during the introductory period. Want more information? Call your dedicated Kelley Blue Book Dealer Business Consultant today. Following this introductory period, you can continue to benefit from Showcase inventory listings and exposure for a low monthly flat fee and only pay for leads as you generate them on kbb.com. Don t miss this opportunity sign up for the Inventory Listings Package and be the first to showcase your inventory and Dealer Storefront on kbb.com. ¹ C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2008 Spring Automotive Web Site Usefulness Study ² Call for details. 3

4 INVENTORY LISTINGS PACKAGE PROVIDES A NEW LEVEL OF EXPOSURE NOT AVAILABLE ANYWHERE ELSE: NEW & USED CAR LISTINGS Showcase your new and used inventory in a whole new way. Call attention to your Showcase inventory listings with the special Showcase treatment. In addition, your new car listings will receive newly listed and price-lowered merchandising treatments¹ and your certified pre-owned vehicle listings will include special certified pre-owned vehicle merchandising treatment.¹ INLINE AD Our new Inline ad unit is designed specifically to increase your dealership exposure to in-market shoppers within the inventory search results page. This highly desired ad placement will help keep your brand in front of in-market shoppers and drive more consumers to your dealership when they are unable to find their vehicle of choice. This ad unit lets consumers know that your dealership can help find the car they re looking for. ¹ When they fit the criteria specified by Kelley Blue Book 4

5 INVENTORY SPOTLIGHT AD This is one of our top traffic generators to kbb.com s New Car Inventory experience. Placed within kbb.com s new car research section, the Inventory Spotlight ad will display your available inventory directly in front of serious car shoppers as they research that specific make and model. Use the same ad to create a path into your Dealer Storefront page on kbb.com. INVENTORY DETAIL PAGE The new and used inventory detail pages include vehicle information, photos, a lead capture form, your assigned trackable 800 number and a link to your Dealer Storefront section. 5

6 DEALER STOREFRONT Your very own dealership web portal hosted on kbb.com. Feature your inventory and storefront details, including dealership branding, custom messaging, photos, map to your dealership, contact information and other amenities. Capture leads from local car shoppers. This is your dealership branded within the #1 automotive Web site¹. Get in-market shoppers into your store by presenting your value proposition and contact information. ¹ C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2008 Spring Automotive Web Site Usefulness Study 6

7 KBB.COM IS THE #1 AUTOMOTIVE WEB SITE ¹ Kbb.com is the most visited automotive Web site 2 12 million visits to kbb.com each month 3 Automotive Web Site 36 million new car visits within the last year million used car visits within the last year 4 OUR CAR SHOPPERS ARE READY TO BUY! More than 60% of kbb.com NEW car shoppers surveyed plan to buy within the next 3 months 5 More than 40% of kbb.com USED car shoppers surveyed plan to buy within the next 3 months 5 INVENTORY LISTINGS PACKAGE WILL GET YOUR INVENTORY IN FRONT OF KBB.COM CAR SHOPPERS Call your dedicated Dealer Business Consultant and take advantage of our introductory offer. 1 C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2008 Spring Automotive Web Site Usefulness Study 2 C.A. Walker Research Solutions, Inc Spring Automotive Web Site Usefulness Study 3 Kelley Blue Book 2008 Omniture Site Catalyst Report 4 Kelley Blue Book Omniture Site Catalyst Report 5 Kelley Blue Book Market Research, 2008 New and Used Car Pricing Report Study 7