VDPs. Setting Up Google Analytics to Measure Your Dealership s Website Performance. A Digital Marketer s Guide
|
|
- Shannon Higgins
- 8 years ago
- Views:
Transcription
1 Setting Up Google Analytics to Measure Your Dealership s Website Performance VDPs A Digital Marketer s Guide Guide to setting up Google Analytics to measure what s really important. VDP Efficiency and VDP per Session
2 Each year, dealerships spend thousands, if not millions of dollars on digital advertising. It s important to be able to measure the effects of this advertising in relation to the amount of buyers it attracts. Google Analytics, while powerful, is not designed to for the automotive industry out of the box. As a result, generic metrics like Time on Site, Page Views and Sessions may hide information for dealers to make important decisions on advertising and marketing spend. In this guide, we focus on setting up Two important metrics that is not immediately available out of the box from Google Analytics: VDP Efficiency and VDP per Session. VDP Efficiency VDP Efficiency allows you to see how efficiently your different digital advertising sources drive traffic to your VDP. You can use this as a dollar for dollar comparison when evaluating advertising channels. The higher the VDP efficiency, the better value per dollar when driving buyers to your dealership s site. It measures: VDP Efficiency VDP per Session allows you to measure average amount of cars a shopper looks at per visit. This indicates the level of interest your market has in the cars on your lot. The more cars they look at per visit, the more likely buyers are going to find the cars they want to buy. It measures: The amount of traffic an advertising source generates that end up looking at least one VDP The total amount of traffic the advertising generates In the real world, this would equate to: The amount of people that came into your lot and looked at least one car The total amount of traffic that came into your lot Usage: Suppose your VDP Efficiency is 50% for a traffic source. This would mean that for every two Sessions this source brought in, only 1 of those sessions viewed a car. This means that if that traffic source costs $1 per click, it took on average $2 to get someone to look at least one of your cars. The amount of VDP viewsb brought by an advertising source The total amount of sessions brought by an advertising source. In the real world, this would equate to: The total number of cars everyone visited in your lot The amount of people that came into your lot. Usage: Suppose your VDP per session is 2.0. This would mean that, on average, for every session that the advertising source generated, that user looked at two cars. The amount of traffic an advertising source generates that end up looking at least one VDP The total amount of traffic the advertising generates
3 Prerequisite: Segmenting traffic sources To analyze VDP traffic quality, we need to set up a segment that isolates traffic that has viewed or seen a VDP. A segment is essentially a subset of data with conditions you ve set. Directions to set up a segment: 1. Click on +Add Segment at the top of the page 2. Click on +New Segment in the top left corner. 3. Name your segment (e.g. Google CPC Traffic). Do not click Save yet. 4. In the Advanced section, click on Conditions. 5. Click on Ad Content, the default dimension, and change it to Source/Medium. This will allow us to filter out traffic by source. 6. In the text field to the right, put in the name of the source/medium you want to filter out (e.g. Google / CPC). 7. Click Save Once you ve completed this, you ve created a segment that will tell you exactly how many sessions came from Google CPC. Repeat this step for all the different sources you would like to measure.
4 VDP Efficiency Step 1: Creating the VDP segment Once we have segmented our traffic sources, we are ready to see the quality of the traffic that these sources drive. VDP Quality from a traffic source is derived from the equation: Amount of sessions that visited at least 1 VDP Total Amount of sessions Previously, we created a segment that counted all sessions from a traffic source. Now, we will create another segment that only counts sessions that have at least 1 VDP view from a source. Directions 1. Create another segment with the same settings and name it: Google CPC Traffic w/ VDPs - Refer to Prerequisite: Segmenting traffic sources 2. In the filters section, Click on the AND button. 3. Change your dimension to Page and change the filter type Contains to Matching RegExp 4. Type in the differentiating page paths that define your dealer s VDP. For example, most dealer. com websites utilize a new, used and certified page path to represent their VDPs. Other dealers might have paths such as vehicle-details for example. If your dealer site uses a VDP page structure that differentiates between new, used or certified, use an OR statement in your RegExp. To do so, you must use a pipe (Shift + \). Depending on your page structure, you may have to close your expression. Once you apply this filter, you will see data that satisfies the statement: Show me data for sessions that came from Google CPC and viewed a new, used or certified VDP. Note If your website has one common variable for your pages (such as / vehicle-details/), use only /vehicle-details/. You do not need the pipe.
5 VDP Efficiency Step 2: VDP Efficiency - Calculating the Actual Number Since Google Analytics isn t specialized to calculate VDP metrics, we re going to have to do a bit of manual work. Directions 1. Go to: Acquisition > All Traffic > Source/Medium 2. Load the two segments you have created just now by clicking on +Add Segment at the top. Load your Google CPC Traffic and Google CPC Traffic w/ VDPs segment and apply. The report should show you two sets of session data for each segment. 3. Divide the CPC w/ VDP segment from the CPC Traffic segment and you ll have a percentage figure. In the example above, the number is calculated by: 781 Sessions that viewed a VDP 2216 Total Sessions = 35.2% VDP Efficiency This tells us that 35.2% of the CPC traffic has viewed a VDP during a visit. This also means that 64.8% of CPC traffic has never viewed a VDP during their visit.
6 VDP s Per Session Step 1: Finding Total Page Views VDP s per session measures the average quantity of VDPs viewed during a session. To do this, we will need the VDP traffic segment. Directions 1. Click on Behaviour > Site Content > All Pages on the left hand side of the page. Google Analytics now displays the total number of page views generated by the segment you have loaded in. In this All Pages report, you will see all the pages viewed by the people who have visited your site from Google CPC. Which means, we are including pages such as Hours & Directions, Servicing, SRPs and Homepage. Since the All Pages report skews our VDPs/Session data, we need to add a filter that removes all pages except VDPs. 2. Removing Non VDP Pages (Important) Click on Advanced in the middle-right of the page to open up your Advanced Filtering settings. 3. From here, you ll want to do (the same thing you had done when creating the Google CPC Traffic w/ VDP segment in VDP Efficiency - Step 2.3). 4. Apply the filter and now you ll see the total # of VDP page views attributed to Google CPC traffic.
7 VDP s Per Session Step 2: VDPs per Session - Calculating the Actual Number Now that you have the total number of VDP page view, you can now divide this number with the total sessions from CPC number. Directions Divide the Total Number of VDP page views by Total number of Total Sessions for a certain traffic source 1348 VDP views 2216 Total Sessions = 0.61 VDPs per Session In this example, for every session driven to your site, there will be 0.61 VDP viewed. Alternatively, if we inverse the calculation: 2216 Total Sessions 1348 VDP views = 1.64 Sessions per VDP In this example, for every VDP view, an average of 1.64 sessions driven needs to be driven to your website. Bonus: Time on VDP - Automatically Calculated One advantage with generating a VDPs per Session report is that it also calculates another important metric: Time on VDP. In this example, we see that across all 1,315 VDP views generated by Google CPC, the average time on a VDP is 2:19.
8 Speed Shift Media s inventory display technology drives the highest quality Vehicle Detail Page traffic by finding in-market car buyers who are actively shopping for the cars on your lot. The Auto Audience Network showcases your vehicles to both new and retargeted buyers, keeping your dealership top-of-mind at all stages of the car buying journey. FOR MORE INFORMATION: Visit SpeedShiftMedia.com Sales@speedshiftmedia.com Call
Google VinVelocity VinVelocity is paid search done better.
Certified Partner Savvy dealers know building a strong online presence includes much more than just getting found at the top of organic search engines like Google. For today s digital car shopper, paid
More informationUnpacking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click. A study conducted in partnership with Groove Auto Group
Unpacking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click A study conducted in partnership with Groove Auto Group It doesn t matter how many people visit your website. What matters is
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationStop Wasting Money, Start Selling Cars with Analytics
Stop Wasting Money, Start Selling Cars with Analytics Chris Deringer, Chief Marketing Officer DealerOn Derwood, MD 20855 chris@dealeron.com 703-307-1173 The views and opinions presented in this educational
More informationStrategic Automotive Digital Marketing: Opportunities & ROI. Brian Pasch, CEO PCG Consulting brian@pcgmailer.com
Strategic Automotive Digital Marketing: Opportunities & ROI Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Understanding Online Shopping in ZMOT Tracking Digital Conversions & Attribution Stealth
More informationSocial Advertising: I ll Click on That!
Social Advertising: I ll Click on That! Erica Sietsma VP, Business Development Digital Air Strike New York, NY 206-707-3320 erica@digitalairstrike.com @digitalairstrk #dasnada2015 1 2 CASE STUDY: Social
More informationThe Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO
The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive
More informationIntroduction to Google Analytics
Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website
More informationToday s Agenda. Path to Purchase Digital Influence SEM Talk Track
Today s Agenda Path to Purchase Digital Influence SEM Talk Track New Insights on Digital Influence New insights: What influences auto shoppers? Objective: Understand what sources are influencing shoppers
More informationTHE RISE OF THE MOBILE WORLD
THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4
More informationWEBSITES PACKAGE FEATURES WILDFIRE $1779 CAMPFIRE $699
TM WEBSITES Welcome to DealerFire. It only makes sense that we found each other. After all, we ve been on a similar path over the past several years. You, the innovative dealer, and us, the progressive
More informationDIGITAL ADVERTISING (PPC)
DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.
More informationUnderstanding Performance through Numbers
Understanding Performance through Numbers June 22-23 rd, 2015 Hyatt Regency Calgary Presented by Sheila York, CDK Global/Performance About the Presenter v Performance 20 Group Moderator v Director, Group
More informationHow Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers. Brian Pasch, CEO PCG Consulting brian@pcgmailer.
How Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Workshop Outline Where Social Media Marketing Fits in Google s ZMOT Understanding
More informationPre-Owned Auto Showcase
A program that generates revenue from local car dealers Page 1-4 Overview Pre-Owned Auto Showcase is a proven business solution allowing television station web sites to generate revenue from local car
More informationTracking Campaigns for Local Authorities. Lucian Glenny Web Analyst
Tracking Campaigns for Local Authorities Lucian Glenny Web Analyst Overview 1. Creating a measurement plan 2. Identifying users from your campaign in Google Analytics 3. Analysing the pages viewed by campaign
More informationCDK Digital Marketing Websites
CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationGoogle Analytics Audit. Prepared For: Xxxxx
Google Analytics Audit Prepared For: Xxxxx Please Note: We have edited all images and some text to protect the privacy of our client. 1. General Setup 3 1.1 current analytics tracking code 3 1.2 test purchase
More informationConfectionery Online. What You ll Gain from this Report ONLINE SHOPPER INTELLIGENCE - UK
ONLINE SHOPPER INTELLIGENCE - UK Confectionery Online What You ll Gain from this Report This report focuses on the online confectionery shopping market in the UK, looking at data from February to July
More informationDrive Relevant Reach. Dealer.com Display Advertising
Drive Relevant Reach. The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital
More informationKBB.COM HAS LAUNCHED A NEW INVENTORY LISTINGS PROGRAM. DEALER SHOWCASE CUSTOMERS WILL RECEIVE EXCLUSIVE OPPORTUNITIES WITHIN THIS PROGRAM!
KELLEY BLUE BOOK HAS EXCITING NEWS FOR OUR DEALER SHOWCASE CUSTOMERS KBB.COM HAS LAUNCHED A NEW INVENTORY LISTINGS PROGRAM. DEALER SHOWCASE CUSTOMERS WILL RECEIVE EXCLUSIVE OPPORTUNITIES WITHIN THIS PROGRAM!
More informationHow to make the most of ebay Motors.
autorevo.com 2013 Guide #06 How to make the most of ebay Motors. an ebay Motors guide by AutoRevo. Boost exposure and get more leads... With ebay Motors, even the smallest local dealer with a handful of
More informationImpact of the VDP Click - How to Get More Direct VDP Views and Make Them Stick
October 18 th -20 th, 2015 The Bellagio Hotel, Las Vegas Impact of the VDP Click - How to Get More Direct VDP Views and Make Them Stick Ian Cruickshank A bit about me Ian Cruickshank Vice President of
More informationWhat confidence means.
What confidence means. Confidence is knowing I can find the right car and the right dealer at Cars.com. Confidence is knowing Cars.com will deliver ready-to-buy shoppers to my dealership. Get Cars.com
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationUSING ANALYTICS TO IMPROVE RETAIL PERFORMANCE. A publication of
USING ANALYTICS TO IMPROVE RETAIL PERFORMANCE DATA is CURRENCY Waning used car supply. Increasing competition. Aging risk. Volatile market conditions. All of these factors have created uncertainty, therefore,
More informationMetrics that Matter How to Measure your Digital Efforts
October 18 th -20 th, 2015 The Bellagio Hotel, Las Vegas Denise Chudy CEO & Co-Founder LotLinx Denise@LotLinx.com Metrics that Matter How to Measure your Digital Efforts Dave Spannhake President & Founder
More information1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
More informationContact At Once! chat solutions drive lead generation and shopper engagement on dealer websites
Better Interactions, Better Results Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites An Independent Study by Dataium Commissioned by Contact At Once! BETTER
More informationNavigating. the New Path to Purchase. Consumer Shopping Paths
Navigating the New Path to Purchase AUTOMOTIVE: Consumer Shopping Paths today Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create
More informationGrow your online business with Google AdSense
Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense
More informationContents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6.
Contents 1. Why set up Goals? 3 2. How to set up Goals 4 3. Destination Goals 6 4. Duration Goals 8 5. Pages & Screen Goals 10 6. Event Goals 11 About ThoughtShift 12 2 1. Why set up Goals? Setting up
More informationSupplemental Document 1. Facebook by Ad Objective
Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,
More information89 % Automotive Reputation Management. The Street Smart Guide to. By Beth Latta. & Peter Kahn
The Street Smart Guide to Automotive Reputation Management By Beth Latta Cobalt Senior Product Marketing Manager, Reputation Management & Social Media & Peter Kahn Research Director, Strategic Marketing
More informationWinning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition
Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Dave Page - Owner - Dave@DealereProcess.com Gino Cipperoni - Digital Marketing Expert - Gino@DealereProcess.com
More informationThe online solution for franchise dealers.
The online solution for franchise dealers. Confidence is knowing you have an online partner who will help you promote and showcase your entire inventory of new, used and certified vehicles. Cars.com makes
More informationAuto Responsive Design: Managing Content Touchpoints in the Mobile World
Auto Responsive Design: Managing Content Touchpoints in the Mobile World Meeting the Increasing Needs of your Multi-Device Consumers OVERVIEW PART 1 Executive Summary 3 PART 2 Responsive Design 4 PART
More informationwishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
More informationTHE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL
THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More informationunderstanding media metrics MOBILE METRICS for Journalists THIRD IN A SERIES
understanding media metrics MOBILE METRICS for Journalists THIRD IN A SERIES Contents p 1 p 3 p 3 Introduction Basic questions about mobile web metrics Getting started: p 3 How do we find the data for
More informationVIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts:
VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall
More information2015 - THE YEAR MOBILE PHONE OVERTAKES DESKTOP/TABLET TRAFFIC
Results-Driven Dealer Marketing Results-Driven Dealer Marketing 2015 2015 - THE YEAR MOBILE PHONE OVERTAKES DESKTOP/TABLET TRAFFIC It s Redefining Dealership Marketing, Customer Acquisition & Business
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationHOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak
HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak 96,000,000 2 Papal Inauguration Pope Benedict XVI 2005
More informationHow to brand your dealership.
autorevo.com 2013 Guide #03 How to brand your dealership. a dealership branding guide by AutoRevo. Take a good look at your dealership... How do customers see your dealership? Do you have an obvious identity,
More informationHow do you make online display ads work for automotive dealers? June 2014 Speed Shift Media speedshiftmedia.com
How do you make online display ads work for automotive dealers? June 2014 Speed Shift Media speedshiftmedia.com Table of Contents Introduction 1. What s the difference between dynamic inventory display
More informationOne Agency One Message delivering results! Larry Barditch MSA Advertising VP, Digital Strategy & Innovation Larry@MSAadvertising.
One Agency One Message delivering results! Larry Barditch MSA Advertising VP, Digital Strategy & Innovation Larry@MSAadvertising.com LARRY BARDITCH VP, Digital Strategy & Innovation Cell: 305.801.9677
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationHow To Get A Better Car From A Car Dealer To A Car Buyer
Making Measurement Meaningful Why do we measure media and advertising? Track progress = Is everything going to plan? Analyse = Why isn t it going to plan? Fix the problem. Gain insight = Give me a better
More informationHow to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!
How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:
More informationStop Wasting Money, Start Selling Cars With Analytics Chris Deringer Chief Marketing Officer DealerOn Derwood, MD 703-307-1173 chris@dealeron.
Stop Wasting Money, Start Selling Cars With Analytics Chris Deringer Chief Marketing Officer DealerOn Derwood, MD 703-307-1173 chris@dealeron.com Your Photo Goes Here 1 Dealers Marketing Mix Has Shifted
More informationGoogle Analytics Health Check Laying the foundations for successful analytics and optimisation
Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Property [UA-1234567-1] Domain [Client URL] Date of Review MMM YYYY Consultant [Consultant
More informationPREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT
PREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT The term Predictive Analytics sounds scientific and let s be honest a little scary. But as eventually
More informationWordStream Drives PPC Efficiency For Automotive Industry
WordStream Drives PPC Efficiency For Automotive Industry How automated keyword discovery and workflow tools transformed the Pay-Per-Click (PPC) advertising campaign of a group of family owned automobile
More informationHow to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationGoogle Analytics Integration
Google Analytics Integration There are 2 ways to implement Google Analytics snippet: synchronous and asynchronous. Currently, we only support the asynchronous snippets. nanorep e: Google allows Analytics
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationan introduction to Google Analytics for ecommerce Thomas Holmes
an introduction to Google Analytics for ecommerce Thomas Holmes An introduction to Google Analytics for ecommerce by Thomas Holmes Published in 2013 by Thomas Holmes 5 rue St. Côme, 34000 Montpellier,
More informationTwo Google Advertising Tactics You Aren t Using
Two Google Advertising Tactics You Aren t Using Tim McLain Senior Marketing Manager Netsertive Research Triangle, NC 800-940-4351 tmclain@netsertive.com @tmclain Your Photo Goes Here 1 SOURCE: Vala Afshar,
More informationDealix s UsedCars.com and the UsedCars.com Network: Keeps Getting Better
Dealix s UsedCars.com and the UsedCars.com Network: The Best Value in Used Car Retailing The Best Value in Used Car Retailing Keeps Getting Better The Dealix UsedCars.com Network The Best Value in Used
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationThe Increased Importance of Dealer Sites in New-Vehicle Shopping
The Increased Importance of Dealer Sites in New-Vehicle Shopping The importance of dealership websites for new-vehicle shopping skyrocketed over the past 15 years, with the biggest jump occurring over
More informationGoogle Analytics Health Check
Google Analytics Health Check Summary Google Analytics (GA) is a free tool for recording information about visitors and actions on your website or mobile application. Once the Google Analytics tracking
More informationLead Generation Success
5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you
More information8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google
More informationHow call tracking improves dealers return on sales
How call tracking improves dealers return on sales By Harry Bott Automotive Call Tracking Specialist Mediahawk Dealers who respond to a sales enquiry within two hours have, on average, a 1% higher ROS
More informationThe Google. Dynamic Remarketing Guide
The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who
More informationCASE STUDY STAYING IN THE BLACK
CASE STUDY STAYING IN THE BLACK HOW MAVENLINK USES GETAPP TO GROW QUALIFIED LEADS & MAINTAIN ROI ABOVE 150% We spoke with Sean Crafts, Co-Founder & Chief Customer Office at Mavenlink, who began and has
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationBrought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.
Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
More informationHigher Education in Further Education Webinar
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
More informationThe Marketing Manager s Ultimate Cheat Sheet for Google Analytics
The Marketing Manager s Ultimate Cheat Sheet for Google Analytics The 10 Numbers You Need to Know So You Can Understand Your Web Traffic At A Glance. Why are we writing this guide? significant percentage
More information2015 AUTOMOTIVE BUYER INFLUENCE STUDY
ABIS-15A 2015 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE IHS AUTOMOTIVE driven by POLK INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR
More informationHow To Run A Successful Linkedin Ad Campaign
Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02
More informationHow to show up in local searches.
autorevo.com 2014 Guide #09 How to show up in local searches. a Local SEO guide by AutoRevo. Can people really find your website? Does your dealership show up on the first page of search results? There
More informationMaking a Bid for Profit
Making a Bid for Profit Your quick-start guide to becoming a profit-driven marketer A Practical Guide thinkwithgoogle.com 1 Introduction Recently, a number of marketers have started a new trend known as
More informationTHE ANATOMY OF AN AUTOMOTIVE EMAIL.
THE ANATOMY OF AN AUTOMOTIVE EMAIL. A Close Look Into the Components of Automotive Conquest Email A publication of FOR CONQUEST AUTOMOTIVE MARKETING epush AUTOMOTVE EMAIL MARKETING PROGRAM Smart, safe
More informationDIGITAL WEB MARKETING WE MAKE IT EASY!
DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic website is only one piece of the puzzle. Attracting more valid prospects to your
More informationHomeNet RepGauge. Online Reputation Monitoring Suite for IOL Overdrive
HomeNet RepGauge Online Reputation Monitoring Suite for IOL Overdrive RepGauge provides location-based analytics alongside actionable steps and recommendations to help you manage your overall online reputation
More informationWhat Is Pay Per Click Advertising?
PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for
More informationKIA MARKETING DIGITAL ADVERTISING (PPC)
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
More informationTHE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.
THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s
More informationCase Study: Scion, March 2009 Small car group scion demonstrates sizeable presence during difficult economic period.
Case Study: Scion, March 2009 Small car group scion demonstrates sizeable presence during difficult economic period. Marketing to consumers in various stages of automotive research pays dividends for Scion,
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationAUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX
AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX Table of contents 03 Key insights 04 Automotive digital ad spending is seasonal and increases into the end of the year 05 Product and search ad 06 Display ad
More informationMarketing Attribution: The Auto Dealer s Digital Roadmap From Awareness to Sale How to Measure & Improve Your Marketing Investment
Marketing Attribution: The Auto Dealer s Digital Roadmap From Awareness to Sale How to Measure & Improve Your Marketing Investment 1 OVERVIEW PART 1 Executive Summary 3 PART 2 Attribution Metrics: What
More informationTHE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY
THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy
More informationSocial Advertising: I ll Click on That!
Social Advertising: I ll Click on That! Erica Sietsma, Vice President, Business Development Digital Air Strike New York, NY Erica@digitalairstrike.com 206-707-3320 1 The views and opinions presented in
More informationDriving Leads with Pay Per Click Advertising
Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you
More informationHOW DOES GOOGLE ANALYTICS HELP ME?
Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors
More informationWEB ANALYTICS Where to Begin
WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationIncrease CSI, Sales and Gross by Catering to Consumers with an Interactive Digital Buying Experience
Increase CSI, Sales and Gross by Catering to Consumers with an Interactive Digital Buying Experience Ali Mendiola Why do we go to work every day? To sell cars!!!!!! To make $$$$ What s the easiest way
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationunderstanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES
understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More information