CPO Inventory Listings. How to list your CPO inventory online
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- Leslie Barton
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1 CPO Inventory Listings How to list your CPO inventory online May 2012
2 Procedure for CPO Listings 1. DMI enrollment form is required a. Select option for CPO inventory extraction b. Submit enrollment form to Nissan (directions on form) 2. Dealer (or 3 rd party aggregator) must flag CPOs on dealer computer system 3. DMI support for this process can be found at: a or [email protected] 4. Nissan covers the cost for basic CPO listings, but does not include photos. 5. If the dealer wants photos and additional vehicle detail on the web listing, then the dealer must contract separately with the website. (Please see examples of website listings with contracts and without contracts at the end of this presentation.) 6. The following sites provide exclusive Nissan CPO listings: a. AutoTrader.com (AutoTrader powers Nissan CPO site!) b. Cars.com c. Usedcars.com d. KBB.com e. ebay.com eBaycar 7. Additional support available at: [email protected] 2
3 CPO Enrollment Required #1 Dealers must complete a DMI enrollment form to enable CPO Listings Why DMI? Dealers must identify (flag) inventory units that are CPO versus Non-CPO units. DMI confirms mileage & model year eligibility of flagged CPO units. DMI forwards eligible CPO vehicles (data only) to 5 websites: Nissanusa.com Cars.com AutoTrader.com KBB.com Usedcars.com ebay.com Please [email protected] to request an enrollment form. 3
4 CPO Inventory Internet Listings #2 Dealer selects from two enrollment options: Option 1: Dealer identifies CPO inventory Dealer flags CPO inventory on their own DMS system or DMI website DMI extracts CPO inventory from DMS or DMI website DMI forwards eligible CPOs to AutoTrader/Cars/Usedcars/KBB Option 2: Dealer utilizes 3 rd Party Aggregator (i.e., Homenet, Ebiz,etc.) Aggregator flags CPO inventory DMI extracts inventory from Aggregator DMI forwards eligible CPOs to AutoTrader/Cars/Usedcars/KBB/eBay Nissan incurs the cost of the DMI extraction and basic vehicle listing Dealer must have website advertising package to display photos NOTE! AutoTrader powers Nissanusa.com CPO search engine. Dealers with AutoTrader contract (with photos) will have these photos displayed on both sites. 4
5 Options for Inventory Listings Option 1 *Option 2 Dealer Computer Dealer Computer DMI Website 3 rd Party Aggregator DMI Website Nissan-usa AutoTrader** Cars KBB Usedcars ebay * Dealers must have contracts with these websites in order to display photos **Dealers with AutoTrader contract will have photos displayed on Nissanusa.com website!!!! Best Practice: Most dealers utilize 3 rd party aggregators to provide photos which make their CPO listings much more likely to generate customer leads. 5
6 Actual CPO Listings by Website The following slides show CPO listings in two formats: 1. Listings with website advertising contract 2. Listings without website advertising contract
7 Nissan-usa.com with AutoTrader Contract With contract & vehicle photos 7
8 Nissan-usa without AutoTrader Contract No contract - then no photos all other info included 8
9 AutoTrader Web Listings With contract: Without contract: No picture No detail No dealer name Please note vehicles without a contract get listed at the bottom of the search. 9
10 Cars.com Web listings With contract: Without contract: No picture No dealer Note vehicles without a contract are listed in order of price. The non-contracted vehicles don t shift to bottom of the list like AutoTrader.com. 10
11 UsedCars.com With contract: Without contract: No picture No dealer name or phone # Please note vehicles without a contract are listed in order of price. The noncontracted vehicles don t shift to bottom of the list like AutoTrader.com. 11
12 UsedCars.com No Contract: If a dealer does not have a contract with Usedcars.com, customers can click on Learn More and they will be directed to this screen. All s from here will be forwarded to Nissan Lead Management and then forwarded to the dealer s lead tracker. (typically under 10 minutes) 12
13 ebay.com Custom Nissan CPO branded template, custom call tracking toll free numbers, dealer map and a complete listing of all CPO vehicles in each listing. ebay Motors has created a custom CPO brand page just for Nissan: This page allows users to learn about the value of Nissan Certified Pre-Owned vehicles, but also explore models available and directly search and view the inventory at local participating dealerships. 13
14 DMS Screen 14
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