Copyright DEALMAKER.COM Worldwide Patents Granted & Pending

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1 The law of supply and demand dictates that in a perfectly balanced market prices gravitate towards equilibrium; where supply and demand become exactly equal... The next generation of electronic marketplaces will enable buyers and sellers to post offers to buy or sell just about anything. The unique advantage of DealMaker is the ability to quickly and easily find very complex product configurations such as new cars or travel packaging. Copyright DEALMAKER.COM Worldwide Patents Granted & Pending

2 DealMaker is an electronic negotiation tool that is uniquely powerful for buying and selling complex multi-variable commercial commodities that could not be fairly valued through any other means. Artificial intelligence that can rapidly dissolve the differences between buyers and sellers and close deals at the best price the market can bear.

3 Switch to the cheapest utility supplier? Get the best deal on insurance? Find the best vacation package? Trace all the parts you need for your classic car? Buy a new car, at the very best price? Find a better market for your inventory? Simply select what you want; or upload your inventory if you are a dealer; then sit back and watch as DealMaker s electronic matching engine does all the haggling for you; and at breath-taking speed.

4 Some products have far too many variables to negotiate both pricing and options through any of the popular bidding exchanges. The most difficult sales to negotiate are new cars, computer systems and travel packaging. These are also the most volatile products, in most need of negotiation. Shopping around for the best deal on these types of commodities can be a rather tedious process. What happens if you are trying to buy something unusual that lacks competition in the marketplace? How could you secure a reasonable price? Perhaps you might consider placing an ad on ebay to attract bids from multiple sellers? Unfortunately that can t be done. Not on ebay nor any other popular marketplace. This is a common problem.

5 Hidden behind a simple user interface is very sophisticated and patented sales negotiation technology that can rapidly dissolve the differences between buyers and sellers. DealMaker can match bids for multi attribute commercial transactions as easily as a stock market can match trades for simple single attribute securities. Every other trading system has proven to be either fundamentally biased, corruptible or both. DealMaker solves these problems.

6 Consumer demand trends are extremely important to both manufacturers and retailers. Most big business decisions are based on feed-back from the marketplace, including production scheduling, product mix and staffing. The unique design characteristics of DealMaker enable it to mine the most detailed and up-to-date data possible. Consumer preferences and pricing resistance points will not be collected from casual surveys but from actual bids, offers and final sales. Nothing can reveal what consumers actually want better than real money on the table.

7 Stock Exchange Adapting proven stock exchange technology to commerce... Negotiate pricing only. No options auctions one-to-one Flexible but slow, time consuming and adversarial with no visible real-time competition to validate fair market value Negotiate options only. Fixed pricing. Re-select configuration & pricing over & over & over again

8 The founders have built and tested several working prototypes. Before filing for patents the concept was fully tested and validated by several of the world s most cited experts in electronic trading systems. One such expert, Professor Nick Jennings of Southampton University recognized and defined this novel new invention as a Multi Attribute Continuous Double Auction Exchange (aka MACDAX) then together with his associates sponsored successful production of the first fully working prototype.

9 500k is to be invested in new mobile app production and sales channel partner website technology, plus 1.5m for outsourced inventory and sales leads to kick-start this viral growth engine. New car sales is the best entry point because new car sales configuration data is well organized and readily available from multiple sources. Ready-to-buy sales leads are also available at low cost from multiple sources. Key ingredients to start any business. Over 6.5 million different new car versions will be available through DealMaker from day one, so every buyer can find what they want. DealMaker will optimise and routinely upload all its new listings to all major search engines. The sheer weight of numbers, and the vast range of options will create a much better match for buyer search queries and therefore result in more clicks, more bids, more sales.

10 A continuous flow of fresh sales inquiries will be streamed in from channel partner websites after being converted into properly formatted RFQ s or bids using a proprietary deal configurator API. High quality in-market sales leads with a proven dealer conversion rate of 10% can also be purchased in large quantities at $10 each. Sales leads are readily available and routinely traded through exchanges such as Bear in mind that DealMaker s patented technology will make it much more efficient at converting leads into sales as compared to the less automated dealer conversion process, so future results should be better than average. Nonetheless for sales projections only guaranteed conversion rates are being used. The current market rate sales commission is $300 (+-1% of sales) so if for example 10 leads cost $100 and 1 in 10 convert to sales then DealMaker would bank $300 for each $100 spent on this strategy.

11 If the company invests 1.5 million ($2,250,000) in 225,000 sales leads then it follows that around 22,500 (10%) should convert into sales (or be replenished under guarantee). This one strategy alone can produce over $6,750,000 ( 4,500,000) in commission revenues for every 225,000 leads purchased during the start-up phase. DealMaker can then focus all its energy to building momentum so that it can generate its own traffic using its proprietary viral growth mechanism and superior SEO algorithms. It should have no need to continue outsourcing sales leads beyond the first year. This will translate to much improved margins and also free up 1.5m in working capital for stakeholders. There are currently around 300 million new and used vehicles sold globally per year, so each 1% of market share represents roughly $900 million in commission revenue available to Internet businesses who can satisfy the demand for this type of service.

12 One of DealMaker s future competitors is already facilitating over 2% of all new cars sold in the USA, even though their system doesn t generate enough competition and transparency in the marketplace. Despite this fundamental design deficiency Truecar.com has still managed to report sales rising from 15,000 to 30,000 new cars per month over the past few years. At time of this report they were charging $299 commission per new car sale. 399 for each used car and reported revenue of over $130 million from over 400,000 unit volume sales back in Truecar has received over $100 million in venture capital over the past few years.

13 Brian Ferris, Co-founder & Inventor Relevant Experience: 10 years trading system designer including 5 years active high frequency trader with personal at risk exposure exceeding 1 million per day. Serial entrepreneur including 10 years of M&A & private investor with notable success. 20 years + automotive industry executive including 10 years+ as principal super luxury class automobile distributor ending in a successful trade sale. Eva Dillon, Co-founder & Communications Director Relevant Experience: 5 years high frequency stock market derivatives trader. 5 years high ranking social media director and dealmaker Spencer Sterling, Non Executive Chairman & Investor Relevant Experience: Over 30 years senior executive board level experience with global brands including a lengthy period as CEO with Ford Motor Company international operations and director at Anglo American Industrial Corporation.

14 Buyers and sellers post bids and offers to a central marketplace, offering to buy or sell similar products. Offers to Buy are displayed on the left and Offers to Sell on the right. The system continuously searches the market, ranking, matching and alerting all relevant offers to buy and sell. Traders can click any offer to see full details, buy it, sell it, or change it to post a new offer to the marketplace. All offers are presented to the entire market simultaneously, so every deal can be closed at the best price available.

15 Dealers Distributors Manufacturers Traders Banks Leasing Co s OEM websites Search Engines Dealer websites Lead Generators Over 90% of car buyers now search online

16 90% of target car buyers search the Internet before they buy. DealMaker stores vast databases of every option for every product available; plus a database of available dealer inventory. The data is then continuously uploaded to major search engines. Buyers searching the Internet can then find the exact specification they require, and in just 3 clicks they can place an order, or bid the market with contact details protected. Find any car in JUST 3 CLICKS

17 DealMaker is a MACDAX. To detect any similarity to other popular Internet negotiation tools would be to miss the most critical and irreconcilable difference. DealMaker always presents every offer (buy or sell) simultaneously to every counter-party in the market, in real-time. Thus inviting counter-bids from every player in the market. This is absolutely crucial in achieving complete market transparency; and the best price. The novel ability of a MACDAX to effortlessly match highly heterogeneous market orders, such as new automobiles is key. This patented negotiation technology is completely exclusive to DealMaker and well beyond the capabilities of any other sales negotiation system.

18 Choosing the right price Maintaining optimal Internet pricing manually is extremely difficult. Cars are volatile commodities. Supply & demand (and selling prices) are never constant; so by definition car pricing is dynamic. Dilemma 1: If dealers don t display prices they might not get any inquiries. If they do show prices then they had better be competitive, otherwise they certainly won t get any response. Catch 22! If they are always forced to open negotiations at the lowest, least profitable price, then how can they ever hope to optimise their profit margins? Dilemma 2: Pitching No haggle low prices sounds tempting, but how can one price fit all? Every buyer is not the same. Each has their own unique set of circumstances, priorities, and values; so a fair price for one may not be fair enough for another. And what about less demanding buyers who may have been willing to pay you more! So, either dealers lose deals because their prices are too high, or they end up leaving money on the table, because their prices are too low. They just can t win, - or can they? DealMaker s patented auto-dynamic pricing engine can optimize prices continuously in real-time. Dealers can either peg prices to average fair market value or float at a variable discount or premium to FMV. Traders can still control their trading decisions manually but they don t need to watch their positions constantly. Deals are easy to evaluate simply by taking a quick glance at colour coded discount bands. The best deals always rank to the top and close first. Buyers can buy haggle-free at fair market value and dealers can always be confident of closing at the best price the market will bear. DealMaker eliminates the pricing predicament

19 Configure orders and terms exactly the way you want them Deal instantly online at real-time market prices See all the latest trades as they happen Search the entire market in seconds Get real-time volume pricing with just one click Buy or sell multiple units within the same market order Mix any combination of quantities and configurations within the same order Renegotiate pricing and configuration at any time before confirming a deal Time the market and close trades at the exact moment you are ready to deal Negotiate inter-dependant transactions, such as trade-ins and finance Access to support services, such as history checks, finance, insurance & delivery Secure transactions with neutral escrow and fidelity screening on any trader

20 An electronic matching engine with the power and precision to become the de-facto standard for negotiating sales over the Internet. Copyright DEALMAKER.COM Worldwide Patents Granted & Pending