MOA Partnership Program Prospectus 2014 1 Partnership Program Prospectus Vision on Marketing
MOA Partnership Program Prospectus 2014 2 Dear Partner, At the MOA, we understand that new federal laws and regulations have imposed additional disclosure and reporting requirements on certain partners and event sponsors. The world of marketing continues to change and evolve and so to has the MOA Partnership Program, offering partners more visibility, versatility and vision. Read on and learn more about the new Partnership Program and the many new and exciting benefits your company can take advantage of as a MOA Partner. Join us in 2014! For more information about the Program, please contact me by phone at (410) 486-9MOA or by email at jlevy@marylandoptometry.org. Sincerely, Jennifer Levy Executive Director
MOA Partnership Program Prospectus 2014 3 Enhance Visibility Through your membership, you will have the opportunity to participate in MOA events in a way that makes the most sense for your company. Increase your visibility with prominent exhibit placement at well-attended events and through a variety of exclusive web-based and print marketing opportunities offered exclusively to MOA partners.
MOA Partnership Program Prospectus 2014 4 Gain Access Our well respected CE events, public health initiatives and newly redesigned website continue to grow the robust MOA community, a network of more than 1,300 area doctors and ophthalmic practices. As our partner, your company can take advantage of several cost-efficient ways to gain access to optometrists throughout Maryland, D.C., Delaware and Pennsylvania. Not only will you receive quality face time with hundreds of doctors who attend our annual CE events, but you ll also receive a host of media tools that will help your company reach out to prospective customers and foster existing relationships. Location, Location, Location Partners are recognized on the MOA website, at MOA events, within every official Association email and in MOA communications sent out to members and non-members on a regular basis. Have something special to share? A new product to market? Tap into MOA s large online community with an ad on our homepage banner, personalized information on our Partner Spotlight page or in our e-newsletter all great tools to assist your company in getting out the word!
2014-2015 Partner Info MOA by the Numbers Over 1,500 community members (300+ Association members) 5 local optometric societies (each hosts 2-4 CE events per year) MOA/Wilmer Conference: attendance 150 Annual Convention: 150 per day (Sat/Sun CE Program) E-Newsletter: 4 issues sent to all community members Print newsletter: 1 issue sent to all Maryland licensed optometrists (800+) E-Blast sent intermittently between newsletters 2014 Maryland Optometry Summit (Highlights) 3-day Convention: Friday, November 7 Sunday, November 9 Westin Annapolis Hotel & Resort Annapolis, Maryland More CE and extended breaks with exhibitors during Saturday & Sunday program Friday night gala to commemorate 100 th anniversary of organized optometry in MD New MOA partner-only VIP Exhibitor Lounge and sponsorship opportunities Exhibitor Crawl/Partner Dash contest and giveaway on Saturday & Sunday MOA e-blast to registered attendees to promote exhibitors Partner recognition on any MOA giveaway to attendees 2015 MOA/Wilmer Conference New Date, New Location Sunday, March 1, 2015 Turf Valley Resort and Conference Center Ellicott City, Maryland Event advertised nationally through launch of online CE courses from 2014 Conference Large pre-function exhibitor hall adjacent to classroom space Extended breaks with exhibitors Exhibitor Crawl/Partner Dash contest and giveaway
MOA Partnership Program Prospectus 2014 6 Program Pricing & Details All partner levels include benefits and tools designed to help partners engage current and prospective clients. Reach more viewers and see more returns all at a price that s right for your company. And now until June 15 th, 2014, enjoy 25% off any partnership package. Pricing Standard Level $1,800 $1,350 ($450 Savings) Free exhibitor placement at co-hosted MOA-Wilmer Eye Institute Spring CE Conference Partner recognition with logo placement on MOA website, print and e-communications and within Conference marketing materials when exhibiting. Receive 50% off any exhibitor placement at the annual MOA Convention Bronze Level $3,000 $2,250 ($750 Savings) All Standard Level benefits included. Free premium exhibitor placement at the annual MOA Convention (Sat/Sun CE Programs) with VIP upgrade option. Premium placement includes credentials for two company representatives each day. Free ad placement on MOA homepage banner (3 per year) and in all MOA newsletters (4 issues of e-news and 1/8 th page in annual print edition). Silver Level $5,500 (Limited Availability) $4,125 ($1,375 Savings) All Standard Level benefits included. Free VIP exhibitor placement at the annual MOA Convention. As a VIP, you ll receive the best exhibit placement, credentials for up to four company representatives, free event parking and Wi-Fi. VIPs also receive recognition and one table sponsorship at the Saturday or Sunday luncheon. Half-price sponsorship of any special event at the annual MOA Convention Free ad placement opportunities 6 banner ads on MOA homepage, 4 issues of the MOA Eye Witness News (e-newsletter), 1/4 th page ad in annual print edition of Eye Witness News and exhibitor email promotion to all event attendees ($150 value).
MOA Partnership Program Prospectus 2014 7 Pricing Gold Level $8,000 $6,000 ($2,000 Savings) Limited to Three Gold Packages All Silver Level exhibitor benefits included Free VIP exhibitor placement at the annual MOA Convention. As a Gold Partner, you ll receive additional VIP benefits choice of exhibit location and super-size your exhibit space (subject to availability) or be a table sponsor at the Saturday AND Sunday luncheon. Half-price sponsorship of any special event at the annual MOA Convention Half-price sponsorship and/or podium time at a local society CE event or MOA Summer CE Conference Free ad placement opportunities 12 banner ads on MOA homepage, 4 issues of the MOA Eye Witness News (e-newsletter), half-page ad in annual print edition of Eye Witness News and exhibitor email promotion to all event attendees ($150 value). Platinum Level Available upon request. Please contact Jennifer Levy at jlevy@marylandoptometry.org Details Bronze, Silver and Gold partners receive event registrant roaster when participating as an exhibitor or sponsor at any MOA event. All partners receive premium exhibit placement at MOA events. Placement is based on partnership level and space availability. All partners are invited to join attendees for meals when participating at an MOA event. RSVP IS REQUIRED. Partners may advertise exhibit placement at any MOA event by providing advertisement (.PDF files) one week in advance. Notification of advertisement will be provided to event attendees via multiple media platforms and housed with CE course materials for doctors to review and download. media platforms and housed with CE course materials for doctors to review and download.
REGISTRATION FORM MOA Partnership Program Prospectus 2014 8 Sign me up to be a Partner! (Initials) I hereby authorize the Maryland Optometric Association to process my payment in the amount of $ for my registration in the MOA Partnership Program. Standard Partnership Package - $1,800 $1,350 Bronze Level Partnership - $3,000 $2,250 Silver Level Partnership - $5,500 $4,125 Gold Level Partnership - $8,000 $6,000 Partnership package specials ends June 15th, 2014 Payment Information Check Credit Card Circle Type: MC Visa AMX Card Number: Exp Date: CV2# Name (on Card): Billing Address: City: State Zip Payment Authorization Signature: X Date: Company Information GENERAL BUSINESS INFO (for website/marketing info) Company Name: Website: Mailing Address: City: State: Zip Code: Business Phone: Business Fax: Gen Email BUSINESS CONTACT INFO Primary Contact: Title: Primary Contact Phone: Primary Contact Email: Second Contact: Title: Second Contact Phone: Second Contact Email: