SEAT 2016 Las Vegas. High-Level Agenda Overview

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SEAT 2016 Las Vegas High-Level Agenda Overview Saturday July 16, 2016 Peer-Led Steering Committees are creating the agenda & sessions. Session details to be posted on-line. SPONSOR REGISTRATION, CHECK-IN & EXHIBIT SET-UP 9:00 am - 6:00 pm Sponsor Check-in & Exhibition Hall Set-up - Pinyon Ballroom (Sponsor/Exhibitors your badges will be delivered to your booth) LEAGUE CLOSED DOOR MEETINGS 10:00 am - 4:00 pm NBA League IT Closed Door Meeting Conference Badges will be delivered to League SEAT Conference Attendees in the meeting room Agenda will be provided by NBA League MLS League CRM Closed Door Conference Badges will be delivered to League SEAT Conference Attendees in the meeting room Agenda will be provided by MLS League CELEBRATING WOMEN IN SPORTS & ENTERTAINMENT LUNCHEON 11:30 am - 1:00 pm Pre-registration required. No fee. For Ladies Only. This is a special luncheon for SEAT Members/ Women Professionals in the Sports & Entertainment industry. Luncheon is hosted by SEAT & BOINGO Wireless as a round-table luncheon for women to share, collaborate and network. Luncheon Roundtable Discussion Leaders: Christine Stoffel (CEO, SEAT), Katee Panter (SVP, Madison Square Garden), Kirsten Corio (SVP, NBA), Tery Howard (CTO, Miami Dolphins), Dawn Callahan (CMO, Boingo Wireless/Named WICT Woman of the Year 2005) EXECUTIVE COACHING & LEADERSHIP WORKSHOP 1:15 pm - 5:00 pm Pre-registration required; $159 Leadership Workshop Fee. SEAT Leadership Series & Executive Coaching Workshop. Including sessions on executive coaching, topic driven round-table discussions, guidance to moving your career forward; create a professional brand & more. 6:00 pm - 9:00 pm Sponsored by: STEERING COMMITTEE MEMBERS MEETING & EVENT (information to be announced)

Sunday July 17, 2016 GOOD MORNING SEAT COMMUNITY 7:00 am - 9:00 am Breakfast Buffet Served in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) 7:00 am - 5:00 pm Registration Open - Aria Conference Center (Pickup conference badges & programs) CLOSED DOOR INDUSTRY MEETINGS 8:00 am - 12:00 pm NBA IT Closed Door Meeting MLS CRM Closed Door Meeting NHL CRM Closed Door Meeting Collegiate Industry Leaders Closed Door Game Day & Fan Engagement RoundTable League Meetings League Meetings League Meetings Collegiate Industry Industry Meeting Location: TBA TBA TBA TBA TBA Collaborative round-table discussions on industry challenges, innovative solutions, workshops, case studies and networking. Collaborative round-table discussions on industry challenges, innovative solutions, workshops, case studies and networking. Collaborative round-table discussions on industry challenges, innovative solutions, workshops, case studies and networking. Peer-led collaborative round-table discussions on industry challenges, innovative solutions, case studies and networking. Agenda to be announced Video, Broadcast & IT Convergence Workshops & Discussions Workshop Agenda to be announced LUNCH & NETWORKING 12:00 pm - 1:30 pm Buffet Lunch Vegas Style Served in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) Network and collaborate with your peers, visit with the innovative technology sponsors and enjoy great food!

Sunday July 17, 2016 Track Sessions 1:30 pm 6:30 pm SESSIONS AND WORKSHOPS VENUE TECHNOLOGY CXO STRATEGY CRM Marketing DIGITAL Game Ops & Fan Engagement IT & Security Leaders Workshops & Best Practices - Workshop CXO Sessions - Revenue, Sponsorship, Operations & Change Management CRM & Database Marketing Sessions Loyalty, Analytics, Revenue Digital / Social Media Marketing Sessions Analytics, Mobile & Fan Engagement Video, Broadcast & IT Convergence Workshops & Best Practices Location TBA TBA TBA TBA TBA 1:30 pm - 2:15 pm Session details TBA Session details TBA Session details TBA Session details TBA Session details TBA 2:25 pm 3:10 pm Session details TBA Session details TBA Session details TBA Session details TBA Session details TBA 3:10 pm 3:35 pm AFTERNOON BREAK & NETWORKING Break & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) Location SESSIONS AND WORKSHOPS VENUE TECHNOLOGY STRATEGY & REVENUE CRM & DB DIGITAL/SOCIAL 3:35 pm 4:20 pm Session details TBA Session details TBA Session details TBA Session details TBA ATTENDEE CLOSED DOOR SESSIONS 4:30 pm - 6:30 pm Venue Technology Leaders Closed-Door CXO/ Revenue & Operations Executive Leaders Closed-Door CRM & Database Marketing Leaders Closed-Door Digital / Social Media Marketing Leaders Closed-Door SEAT SPONSORS B-2-B NETWORKING EVENT 5:00 pm - 6:30 pm SEAT Sponsored B2B networking event for SEAT 2016 sponsors. Meet, greet & networkfor strategic relationship opportunities. SPECIAL EVENT & NETWORKING (Open to Everyone with a SEAT Badge) 7:00 pm - 8:30 pm 2016 Kickoff Reception & Networking Event: TMobile Arena Tech Tour & Networking Reception

Monday July 18, 2016 GOOD MORNING 6:00 am 6:30 am SEAT 3K Morning Run/Walk through Las Vegas 7:00 am - 9:00 am Breakfast Buffet Served in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) 8:00 am 1:00 pm Registration Open - Aria Conference Center (Pickup conference badges & programs) GENERAL SESSION / SEAT KEYNOTE 9:00 am 9:30 am Welcome to SEAT 2016 Christine Stoffel & Dan Migala 9:30 am 10:30 am SEAT Keynote Panel Session Sponsored by CORNING MORNING BREAK & NETWORKING 10:30 pm 10:45 pm Break & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) MORNING BREAKOUT SESSIONS DIGITAL / SOCIAL Location: TBA TBA TBA TBA 10:45 am 11:15 pm Opening Session by Opening Session by Russell Opening Session by Adobe Ampthink Scibetti, KORE 11:20 am-12:00 pm Session details TBA Session details TBA Session details TBA Session details TBA LUNCH & NETWORKING 12:00 pm 1:00 pm Lunch & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) 1:10 pm 1:40 pm Session details TBA Session details TBA Session details TBA Session details TBA 1:50 pm-2:30 pm Session details TBA Session details TBA Session details TBA Session details TBA AFTERNOON BREAK & NETWORKING 2:30 pm 2:50 pm Break & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge)

Monday July 18, 2016 DIGITAL / SOCIAL 2:50 pm 3:30 pm Session details TBA Session details TBA Session details TBA Session details TBA 3:40 pm-4:20 pm Session details TBA Session details TBA Session details TBA Session details TBA GENERAL SESSION / SEAT KEYNOTE 4:30 pm 5:20 pm SEAT Keynote Panel Session Panel of Thought-Leaders Led by Paul Greenberg ATTENDEE CLOSED DOOR SESSIONS 5:30 pm - 6:45 pm Venue Technology Leaders Closed-Door Strategy, Revenue & Operations Executive Leaders Closed-Door CRM & Database Marketing Leaders Closed-Door Digital / Social Media Marketing Leaders Closed-Door MONDAY EVENING SPECIAL EVENT & NETWORKING (Open to Everyone with a SEAT Badge) 6:45 pm 9:00 pm SEAT Casino Night Pinyon Exhibit Hall A NIGHT TO REMEMBER!! Enjoy lots of food, drinks, cocktails, networking & fun with your peers and sponsors gambling with funny money in the SEAT Exhibit Hall. Learn from experts Try your luck at any table and a variety of tables. Choose from CRAPS, Black Jack, Poker & Roulette

Tuesday July 19, 2016 GOOD MORNING SEAT COMMUNITY 6:00 am 6:30 am SEAT 3K Morning Run/Walk through Las Vegas 7:00 am - 9:00 am Breakfast Buffet Served in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) 8:00 am 10:00 am Registration Open - Aria Conference Center (Pickup conference badges & programs) MORNING SEAT KEYNOTE 9:00 am 9:30 am Good Morning & Recap of Monday by Dan Migala 9:30 am 10:30 am SEAT Keynote Panel Session MORNING BREAK & NETWORKING 10:30 pm 10:45 pm Break & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) MORNING BREAKOUT SESSIONS DIGITAL / SOCIAL Location: TBA TBA TBA TBA 10:45 am 11:15 pm Session details TBA Session details TBA Session details TBA Session details TBA 11:20 am-12:00 pm Session details TBA Session details TBA Session details TBA Session details TBA LUNCH & NETWORKING 12:00 pm 1:00 pm Lunch & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge) SEAT Tech Innovation Start-up Showcase & Voting 1:10 pm 1:40 pm Session details TBA Session details TBA Session details TBA Session details TBA 1:50 pm-2:30 pm Session details TBA Session details TBA Session details TBA Session details TBA AFTERNOON BREAK & NETWORKING 2:30 pm 2:50 pm Break & Networking in Pinyon Exhibit Hall (Open to Everyone with a SEAT Badge)

Tuesday July 19, 2016 DIGITAL / SOCIAL 2:50 pm 3:30 pm Session details TBA Session details TBA Session details TBA Session details TBA 3:40 pm-4:20 pm Session details TBA Session details TBA Session details TBA Session details TBA CLOSING SEAT KEYNOTE 4:30 pm 5:30 pm SEAT Keynote Panel Session TUESDAY EVENING SPECIAL EVENT & NETWORKING (Open to Everyone with a SEAT Badge) 6:00 pm 9:00 pm Team Competition Night at Top Golf Annual Track vs Track Team Competitions Enjoy lots of food, drinks, cocktails, networking & fun with your peers and sponsors Wednesday July 20, 2016 GOOD MORNING SEAT COMMUNITY 7:00 am - 9:00 am Breakfast Buffet (Open to Everyone with a SEAT Badge) 8:00 am 3:00 pm Sponsor Exhibit Tear-Down COLLEGIATE INDUSTRY LEADERS 9:00 am 12:30 pm UNLV Athletic Department Hosts SEAT Collegiate Industry Leaders for special panel sessions, technology innovations and thought-leadership discussions.