AGENDA 2 nd Big Data Retail Forum March 25-26, 2014 Hyatt Regency O Hare- Chicago, IL
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1 Pre-Conference Workshop Day Monday March 24, :00AM Registration for WORKSHOP A & Refreshments WORKSHOP A: How to Develop A Successful Omnichannel Data Integration Strategy to get a Single View of the Digital Customer Ramesh Hariharan, Head of Innovation & Technology, LatentView Analytics Shalabh Shalabh, Regional Manager, LatentView Analytics 12:30AM Registration for WORKSHOP B & Lunch WORKSHOP B: Where Less is More- Location & Big Data 1:00PM 2:30PM 4:00PM 5:00PM Scott Ball, Product Engineer, ESRI Meghan Karavidas, Industry Coordinator- Commercial Solutions, ESRI Registration for WORKSHOP C & Refreshments WORKSHOP C: Part 1- Why Assessing your Big Data Maturity Level is Critical? And, How to Effectively Do so? Praveen Chandra, Head Intelligence- Analytics & Big Data, GSPANN Technologies, Inc. WORKSHOP C: Part 2- Developing Compelling Visualizations: The Art Behind the Science Praveen Chandra, Head Intelligence- Analytics & Big Data, GSPANN Technologies, Inc. Workshop Day Adjourns
2 7:30AM 8:45AM 9:45AM 10:30AM 11:00AM 11:45AM 12:00PM 12:30PM Registration and Refreshments Chairperson s Welcome and Opening Remarks Main Summit Day One Tuesday March 25, 2014 Marie Jackson, Chief Marketing Officer, Retail Solutions, Inc. Empowering Retailers with Customer Insights Using Big Data Shish Shridhar, Director, Big Data Analytics(Retail), Microsoft Corp Expert Presentation: A New Approach- Advanced Analytics for All Arijit Sengupta, CEO, BeyondCore Peer-to-Peer Speed Networking Session Exclusive Keynote Address: Bottom-Line Branding TM : Creating Demand and Driving Profitable Sales in Today s Changing World John Costello, President, Global Marketing & Innovation, Dunkin Brands- (the parent company of Dunkin Donuts and Baskin-Robbins) Keynote Q&A John Costello, President, Global Marketing & Innovation, Dunkin Brands- (the parent company of Dunkin Donuts and Baskin-Robbins) Big Data s Endless Possibilities Showcase- Spotlight on Spotify: Analytics Lessons from the Streaming Music Services Fabian Alenius, Product Owner, Analytical Computation, Spotify Networking Luncheon 1:30PM 2:15PM 3:30PM Data Analytics & Architecture Use the Data Avalanche to Build Shree Dandekar, Chief Strategist, Director, BI & Analytics, Dell Case Studies in retail Marketing: Scaling Big Data Analytics from the Lap to the Enterprise Eric Novik, Data Scientist, TIBCO Spotfire Afternoon Networking & Refreshment Break Using In-Store Technologies to Reinvent the Store Experience & Keep a Competitive Edge John Crimmins, Vice President of Strategy, RetailNext Insights Activation Streamlining Insights to Action- Developing a Seamless Communication Strategy for a Smooth Flow of Intelligence from Data Scientists to Customer Facing Business Users David Getz, Senior Analyst- Loyalty Program Strategy and Analytics, Delta Air Lines Rethinking Your Customer Experience Plan to Reach Cross-Channel Optimization Amas Tenumah, VP Operations, Teleflora LLC Investigating Analytical Approaches that Enable Personalization of Digital Channels to Drive Long Term Loyalty Caitlin Zwick, National Customer Marketing Analyst, Wrigley
3 Panel Discussion: How to Effectively Identify, Profile, and Track Customers Shopping Behavior, to Build A Better, More Customized Shopping Experience Raymond R. Burke, Editor In Chief, Journal of Shopper Research (Formerly the Journal of Marketing at 4:15PM Retail Rajeev Sharma, PhD, CEO, VideoMining Michael Wilhite, PhD, Senior Vice President of Insight Analytics, Dunnhumby Dr. Rama Ramakrishnan, Founder & CEO, CQuotient, Inc. 5:00PM Close of Summit Day 1 5:05PM Cocktail Reception Sponsored by Orchestro in Exhibition Hall
4 7:30AM 8:45AM 9:45AM 10:30AM 11:00AM 11:45AM 12:30PM 1:30PM Registration & Refreshments Main Summit Day Two Wednesday March, Chairperson s Recap of Day 1 and Opening Remarks Big Data Big Brother & Your Brand Khoi Truong, Head of Analytics, L Oreal Canada Case Study: Creating High-volume 360 Real-time View of the Customer Emad Georgy, VP Engineering, Beachbody Morning Networking & Refreshment Break Case Study: Big Data Strategies for Companies with Small Data Budgets Joel Warady, Chief Marketing Officer, Enjoy Life Foods Expert Presentation: Mind the Gap! Aligning the Data Scientists with Business Users to Create a Unified Big Data Journey Road Map Presented by Salesforce.com Networking Luncheon Data Analytics & Architecture Roundtable Session 1: Utilizing Key Website and Transactional Data to Derive Actionable Customer Insights Matt Dexter, Manager, Web Analytics, U-Haul International Roundtable Session 2: Strategies for a Successful Digital Analytics Measurement Strategy Insights Activation Achieve the Previously Impossible, Collapse Data Silos with Big Data Architecture and Technologies Phil Shelley, CIO (former), Sears Holdings 2:15PM 3:30PM Vaibhav Garde, Marketing Principal, Interactive Marketing Analytics, FedEx Services Online Attribution Models- Choosing the Most Appropriate Approach for Your Business Shira Witelson, Director Analytics Modeling, J. Crew Networking & Refreshment Break Lessons in IT Alignment: How to Align with Business and Deliver on the Promise Parthiv Sheth, Director, Business Intelligence, Hyatt Hotels Leveraging Big Data to Conquer Omni-Channel Challenges in Retail: What Role will Big Data Play in Solving the Omni-Channel Puzzle? Praveen Chandra, Head Intelligence- Analytics & Big Data, GSPANN Technologies Inc. Contact Center Perspective: Process Optimization to Drive Service Delivery Deborah Alvord, Global Lead- Customer Engagement Management, Hewlett-Packard Company
5 4:30PM Closing Panel Discussion: Exploring the Opportunity for Big Data & Analytics to Drastically Improve the CPG-Retailer Relationship Claire Quinn, Group Director of Category Advisory Services, The Coca-Cola Company Art Sebastian, Vice President, Category Leadership & Shopper Insights, KRAFT Foods 5:15PM Close of Conference ACCESS THE PRESENTATIONS ONLINE! IQPC offers delegates the opportunity to download approved conference presentations to their computer. Please turn in your evaluations to receive the presentation access card. Upon completion, download information for the presentations will appear on the presentation access card.
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BI STRATEGY FRAMEWORK Overview Organizations have been investing and building their information infrastructure and thereby accounting to massive amount of data. Now with the advent of Smart Phones, Social