www.internetworld.de MEDIA DATA 2015 No. 19 / effective as of 1 October 2014 i v w Print mobil Online
Contents I. Profile P. 3 II. Readership P. 4 6 III. Publisher & editorial etaff P. 7 IV. Dates P. 8 V. Special Topics and Business Guides P. 9 VI. Advertising formats & prices P. 10 11 VII. Format examples P. 12 13 VIII. Job market P. 14 IX. Special insertions P. 15 X. Online Advertising Forms 1. Internetworld.de P. 16 2. INTERNET WORLD Business Newsletter P. 17 3. Lead generation P. 18 XI. Index of service providers P. 19 XII. Technical data P. 20 XIII. Terms and conditions P. 21 22 XIV. Contacts P. 23 2
I. Profile Newspaper INTERNET WORLD Business is the fortnightly business newspaper for digital professionals. In the main sections of online advertising, ecommerce and tools & tech, digital professionals get to know everything they need for even more success on the Internet. Internet Under www.internetworld.de we offer our users cutting-edge news and qualified basic knowledge. In addition, the INTERNET WORLD Business Newsletter is published twice a day and the ecommerce Newsletter once a day. Events We offer a whole range of special events for digital professionals. Among those are: Internet World The E-Commerce Fair 24 25 March 2015 in Munich www.internetworld-messe.de Online Marketing Forum May 2015 in Hamburg, Frankfurt, Düsseldorf, Munich www.onlinemarketingforum.de ecommerce conference November 2015 in Hamburg, Frankfurt, Düsseldorf, Munich www.ecommerce-conference.de The Search Conference November 2015 in Munich, Hamburg, Frankfurt www.search-conference.de 3
II. Readership Professional Internet Decision Makers Await You! Predominantly decision makers Directors, Board Members 65.4 % Executive Employees 55.6 % Each magazine has five readers on average Read together with 5 or more persons 16.6 % No idea 3.3 % Mid-level employees 45.9 % Other employees 28.0 % Self-employed, Freelancers 58.7 % Basis: Total of all interviewed users/readers of INTERNET WORLD Business; multiple answers possible INTERNET WORLD Business is the medium for decision makers in companies. Print readers also use the newsletter Printed magazine INTERNET WORLD Business 100.0 % INTERNET WORLD Business Newsletter 68.3 % Website www.internetworld.de 59.0 % ecommerce Trends Newsletter 26.2 % INTERNET WORLD E-Commerce Exh. 13.3 % Trade conferences (e.g. Mobile Business Conference) Facebook-Page of INTERNET WORLD Twitter-Offer@internet_world 10.7 % 7.7 % 5.5 % App of INTERNET WORLD Business 4.4 % Basis: Readers of the print version of INTERNET WORLD Business; multiple answers possible Generally, the magazine s readers also use the other offerings of Internet-World. Read together with 3 4 persons 12.5 % Read together with 1 2 persons 24.7 % Basis: Readers of the print version of INTERNET WORLD Business Each subscriber shares his magazine with four other readers on average. Newsletter as a must-read Seldom 1.1 % Min. 1 per 2.7 % month Min. 1x per week Several times per week 1 x daily 2 x daily* * Only sourced at INTERNET WORLD Business Newsletter 7.6 % 31.9 % 23.2 % 32.4 % INTERNET WORLD Business Newsletter 8.5 % 32.4 % 49.3 % ecommerce Trends Newsletter Basis: Readers of the print version of INTERNET WORLD Business; Difference to 100 %: Receive the newsletter but do not read it and Do not receive the newsletter Read alone 42.8 % 2.8 % 2.8 % The Newsletters of INTERNET WORLD Business and E-Commerce Trends are included. 4 Source: Readers Survey by INTERNET WORLD Business / Fittkau & Maaß, August 2014
II. Readership Professional Internet Decision Makers Await You! Online-Marketing very relevant Online Marketing, e.g. Display-Advert,Content-Marketing Mobile Web, e.g. Mobile Commerce,Mobile Advert 60.9 % E-Commerce, e.g. Fulfillment, Payment 59.0 % Technology, e.g. web tracking, Cloud Computing, E-Shop-Software 53.9 % Social Media, e.g. via Facebook,Twitter, Pinterest etc. 52.8 % High investment budgets Search engines, e.g. SEO, SEM 57.9 % Internet-Law 48.7 % Other 9.2 % Basis: Readers of the print version of INTERNET WORLD Business; multiple answers possible The readers of the print version are particularly interested in online-marketing, Mobile Web and E-Commerce. 17.2 % Up to 5,000 21.4 % 5.000 to < 25,000 29.0 % 25,000 bis < 125,000 16.5 % 125,000 to < 500,000 7.0 % 500,000 and more Basis: Readers of the printed version of INTERNET WORLD Business who work and are decision makers; Not provided excluded The readers of INTERNET WORLD Business are each year responsible for high amounts of purchasing budget. 76.8 % Medium-sized companies predominant * Employees 7.2 % 1,000 to < 5,000* 6.1 % 500 to < 1,000* 19.3 % 100 to < 500* Much money for marketing 9.5 % 50 to < 100* 12.9 % 20 to < 50* 14.0 % 10 to < 20* 26.9 % to 10* Basis: Readers of the print version of INTERNET WORLD Business, Difference to 100 %: No idea The readers of the print version predominantly work for companies with less than 100 employees. Advert-/Marketing-/ Media agencies services 66.0 % Participation in congresses / conferences / exhibitions 52.8 % E-Mail marketing solutions 52.3 % Online display advert 51.5 % IT-services 48.1 % E-Commerce 43.8 % Hosting services 41.3 % Website controlling solutions 40.9 % Payment solutions 28.1 % Basis: Readers of the print version of INTERNET WORLD Business who work and are decision makers; multiple answers possible, selection Investments in marketing services, software/it and E-Commerce solutions are the most important. 5 Source: Readers Survey by INTERNET WORLD Business / Fittkau & Maaß, August 2014 5
II. Readership Professionelle Internet-Entscheider erwarten Sie! Mainly males read the magazine University graduates represent the majority Finished PhD 1.1 % Male 64.0 % University degree 41.8 % Technical college degree 28.9 % Female 36.0 % Basis: Readers of the print version of INTERNET WORLD Business There are still more male than female readers. However, the gap is closing. Average age 20 to 24 years 3.7 % 25 to 29 years 8.5 % 30 to 34 years 18.8 % 35 to 39 years 17.0 % 40 to 44 years 18.5 % 45 to 49 years 14.4 % 50 to 54 years 9.2 % 55 to 59 years 5.5 % 60 years or older 4.4 % Basis: Readers of the print version of INTERNET WORLD Business The majority of the print version readers are between 30 and 50 years of age. A levels 20.6 % GCSE-/College/business school 5.7 % Secondary/grade school 0.7 % Other graduation 1.1 % Basis: Readers of the print version of INTERNET WORLD Business, Not provided excluded More than 70 percent of the readers have a university or polytechnic degree. High monthly income 4,000 Euro or more 23.8 % 3,500 to < 4,000 Euro 12.8 % 3,000 to < 3,500 Euro 9.5 % 2,500 to < 3,000 Euro 16.0 % 2,000 to < 2,500 Euro 12.8 % 1,000 to < 2,000 Euro 20.5 % Below 1,000 Euro 4.5 % Basis: Readers of the print version of INTERNET WORLD Business, Not provided excluded 46.1 percent of the readers have a monthly income exceeding 3,000 Euro. 6 Source: Readers Survey by INTERNET WORLD Business / Fittkau & Maaß, August 2014 6
III. Publisher & editorial Publisher Managing directors Head of advertising Neue Mediengesellschaft Ulm mbh Bayerstraße 16 a 80335 Munich Phone 089 / 74 117-0 Fax 089 / 74 117-101 Dr Günter Götz Florian Ebner Angelika Hochmuth Phone 089 / 74 117-432 Fax 089 / 74 117-269 angelika.hochmuth@internetworld.de Overall coordination Thomas Heydn of sales / production Phone 089 / 74 117-111 th@nmg.de Circulation Circulation 17,263 (IVW 1st Quarter 2015) Subscriber / reader See legal notice service Year 19th, 2015 Frequency Fortnightly Terms of payment Payable net within 30 days after date of invoice. 2% discount for payments within Bank details Editorial contact Chief editor Deputy editor Editorial staff 14 days after invoicing (only if there are no previous invoices pending). For orders below 500 and for new customers only direct debit authorisation is possible. The authorisation has to be at the publisher s hands before advertisement deadline. Foreign customers have to pay in advance. In case of delays in payment or deferrals, interest of 8% above the current base interest rate as well as collection costs will be charged. VAT will be added onto the net prices. All orders are subject to our terms and conditions. Deutsche Bank, IBAN DE08 7007 0010 0826 4160 00 BIC DEUTDEMM mail@internetworld.de Dr Günter Götz Frank Kemper Till Dziallas, Christiane Fröhlich, Susanne Gillner, Stefan Hofer, Ingrid Lommer, Ingrid Schutzmann, Susanne Vieser, Daniela Zimmer 7
IV. Dates Month of Issue Issue Date Deadline for Advertisements Materials Due Date Issue January 2015 1 / 2015 05.01.2015 (Mon) 15.12.2014 (Mon) 18.12.2014 (Thu) 2 / 2015 19.01.2015 (Mon) 02.01.2015 (Fri) 12.01.2015 (Mon) February 2015 3 / 2015 02.02.2015 (Mon) 19.01.2015 (Mon) 26.01.2015 (Mon) 4 / 2015 16.02.2015 (Mon) 02.02.2015 (Mon) 09.02.2015 (Mon) March 2015 5 / 2015 02.03.2015 (Mon) 16.02.2015 (Mon) 23.02.2015 (Mon) 6a / 2015 16.03.2015 (Mon) 02.03.2015 (Mon) 09.03.2015 (Mon) 6b / 2015 24.03.2015 (Tue) 09.03.2015 (Mon) 16.03.2015 (Mon) 7 / 2015 30.03.2015 (Mon) 16.03.2015 (Mon) 23.03.2015 (Mon) April 2015 8 / 2015 13.04.2015 (Mon) 27.03.2015 (Fri) 06.04.2015 (Mon) 9 / 2015 27.04.2015 (Mon) 13.04.2015 (Mon) 20.04.2015 (Mon) May 2015 10 / 2015 11.05.2015 (Mon) 24.04.2015 (Fri) 04.05.2015 (Mon) 11 / 2015 25.05.2015 (Mon) 08.05.2015 (Fri) 18.05.2015 (Mon) June 2015 12 / 2015 08.06.2015 (Mon) 21.05.2015 (Thu) 29.05.2015 (Fri) 13 / 2015 22.06.2015 (Mon) 08.06.2015 (Mon) 15.06.2015 (Mon) July 2015 14 / 2015 06.07.2015 (Mon) 22.06.2015 (Mon) 29.06.2015 (Mon) 15 / 2015 20.07.2015 (Mon) 06.07.2015 (Mon) 13.07.2015 (Mon) August 2015 16 / 2015 03.08.2015 (Mon) 20.07.2015 (Mon) 27.07.2015 (Mon) 17 / 2015 17.08.2015 (Mon) 03.08.2015 (Mon) 10.08.2015 (Mon) 18 / 2015 31.08.2015 (Mon) 17.08.2015 (Mon) 24.08.2015 (Mon) September 2015 19a / 2015 14.09.2015 (Mon) 31.08.2015 (Mon) 07.09.2015 (Mon) 19b / 2015 16.09.2015 (Wen) 31.08.2015 (Mon) 07.09.2015 (Mon) 20 / 2015 28.09.2015 (Mon) 14.09.2015 (Mon) 21.09.2015 (Mon) October 2015 21 / 2015 12.10.2015 (Mon) 28.09.2015 (Mon) 05.10.2015 (Mon) 22 / 2015 26.10.2015 (Mon) 12.10.2015 (Mon) 19.10.2015 (Mon) November 2015 23 / 2015 09.11.2015 (Mon) 26.10.2015 (Mon) 02.11.2015 (Mon) 24 / 2015 23.11.2015 (Mon) 09.11.2015 (Mon) 16.11.2015 (Mon) December 2015 25 / 2015 07.12.2015 (Mon) 23.11.2015 (Mon) 30.11.2015 (Mon) 26 / 2015 21.12.2015 (Mon) 07.12.2015 (Mon) 14.12.2015 (Mon) The up-to-date topical telegram can be requested by email to: anzeigen@internetworld.de 8
V. Special topics and Business Guides Issue Issue Date Focus topics Business Guides 2015 * (inserted to the respective issue / special price) Exhibitions 1 / 2015 05/01/2015 (Mon) Consulting: competent advice against payment 2 / 2015 19/01/2015 (Mon) Payment for international customers Logistics 3 / 2015 02/02/2015 (Mon) New Top Level Domains: Opportunities behind the new addresses 4 / 2015 16/02/2015 (Mon) Shop Security: This is how to protect your shop against attackers 5 / 2015 02/03/2015 (Mon) Internet World 2015: Preliminary report E-Commerce and logistics E-Payment Mobile World Congress Barcelona, 02 05/03/2015 6a / 2015 16/03/2015 (Mon) Internet World 2015: Preliminary report Payment CeBIT Hannover, 16 20/03/2015 WHD/global, 24 26/03/2015 6b / 2015 24/03/2015 (Tue) Internet World Special Issue 2015: Latest reports on the exhibition Internet World Munich, 24-25/03/2015 7 / 2015 30/03/2015 (Mon) From E-Mail to customer dialogue 8 / 2015 13/04/2015 (Mon) Data Security: How to protect your customer data Social Media bevh 2/015, 15/04/2015 9 / 2015 27/04/2015 (Mon) Payment: This is how Germany pays PAYMENT 2015 Frankfurt, 28-29/04/2015 10 / 2015 11/05/2015 (Mon) Optimization of stock-keeping Personal Stuttgart, 19-20/05/2015 11 / 2015 25/05/2015 (Mon) Mobile Payment Web agencies 12 / 2015 08/06/2015 (Mon) Fulfillment service providers NEW: Email-Marketing Developer Week Nuremberg, 15 18/06/2015 13 / 2015 22/06/2015 (Mon) Cloud Hosting and Security Online advert planning 3 / 2015 CO-REACH Nuremberg, 24-25/06/2015 14 / 2015 06/07/2015 (Mon) Tracking without Cookies 15 / 2015 20/07/2015 (Mon) Shop systems and their software partners Mobile Internet 16 / 2015 03/08/2015 (Mon) Payment: New technologies 17 / 2015 17/08/2015 (Mon) Marketing in video networks 18 / 2015 31/08/2015 (Mon) dmexco exhibition preview 1 Online trade / E-Commerce IFA Berlin, 04 09/09/2015 19a / 2015 14/09/2015 (Mon) dmexco exhibition preview 2 Online advert planning 1 / 2016 19b / 2015 16/09/2015 (Wen) dmexco special issue 2015 live reporting dmexco Cologne, 16 17/09/2015 20 / 2015 28/09/2015 (Mon) Logistics: Find the right packaging 21 / 2015 12/10/2015 (Mon) Returns management NEOCOM Düsseldorf, n/a 22 / 2015 26/10/2015 (Mon) Big Data: Opportunities and risks Moving image etailment Summit, n/a 23 / 2015 09/11/2015 (Mon) Collection: Reduction of accounts receivables Annual calendar 2015 24 / 2015 23/11/2015 (Mon) Logistics: Worldwide dispatch Webhosting and Cloud Services 25 / 2015 07/12/2015 (Mon) Shop internationalization: Many languages, many currencies 26 / 2015 21/12/2015 (Mon) Outlook to the year 2016 NEW: SEO / SEM You may request the current topical telegram under: anzeigen@internetworld.de * Media Data Guides: www.internetworld.de/mediadaten 9
VI. Advertising / Advertorial formats & prices Paper format: 280 mm width x 381 mm high Type area: 250 mm width x 350 mm high Full trim size (Tabloid) Basic Formats 1) Type area sizes (width x height mm) Net prices in plus VAT. All prices are subject to 15% agency commission deduction. All additional colours from Euro scale. Special colours on request. Bleed off sizes 2) (width x height mm) Order and cancellation deadline for ad placements is the respective closing date for ads (see schedule). Right of cancellation for the pull-out cover page only possible up to 3 weeks before advertising closing date. Basic prices editorial (bw-4c) Basic prices market section (bw-4c) 1/1 page 250 x 350 280 x 381 8,950. 2,460. Cover 4 250 x 350 280 x 381 9,950. Cover 3 250 x 350 280 x 381 5,090. Cover 2 250 x 350 280 x 381 9,950. 3/5 page vertical 153 x 350 168 x 381 5,830. 1,930. 1/2 page horizontal 250 x 173 280 x 191 4,950. 1,720. 1/2 page vertical 122 x 350 138 x 381 4,950. 1,720. 2/5 page vertical 97 x 350 112 x 381 4,050. 1,460. 1/3 page horizontal 250 x 115 280 x 133 3,430. 1/3 page vertical 85 x 350 100 x 381 3,430. 1/4 page horizontal 250 x 90 280 x 108 2,930. 880. 1/4 page vertical 59 x 350 74 x 381 2,930. 880. 1/4 page corner 122 x 173 138 x 191 2,930. 880. 1/5 page vertical 41 x 350 56 x 381 2,460. 730. 1/8 page horizontal 250 x 45 2,300. 690. Formats in colour crossover 3) 2/1 page crossover 530 x 350 560 x 381 17,090. 4,595. 1) Further formats available on request only in the editorial part 2) Please consider with these sizes the necessary space for cuts (entire page 3 mm and 5 mm text distance to the right and left advertisement border) 3) For advertisements to be printed crossover, two separate advertisements have to be provided. Please pay attention to border exceeding. 10
VI. Advertising / Advertorial formats & prices DIN A4 formats Net prices in plus VAT. Basic formats 1) Type area size (width x height mm) Bleed off sizes 2) (width x height mm) Basic prices Editorial (sw-4c) A4 page 200 x 283 215 x 301 6.300, 3/4 A4 page vertical 150 x 283 165 x 301 4.870, 1/2 A4 page vertical 100 x 283 115 x 301 3.475, 1/2 A4 page horizontal 200 x 141 215 x 159 3.475, 1/3 A4 page vertical 59 x 283 73 x 301 2.345, 1/4 A4 page vertical 44 x 283 2.090, 1/4 A4 page 2 columns 100 x 141 2.090, Formats in colour crossover 3) 2/1 A4 page crossover 430 x 283 11.900, Discounts for purchasing within 12 months Staggered repeat discount (only for formats advertisements) as of 3 ads 3 % as of 6 ads 5 % as of 9 ads 10 % as of 12 ads 15 % as of 18 ads 18 % as of 25 ads 20 % as of 35 ads 22 % as of 50 ads 25 % Quantity scale as of 3 pages 5 % as of 6 pages 10 % as of 9 pages 15 % as of 12 pages 18 % as of 15 pages 20 % as of 19 pages 22 % as of 25 pages 25 % Prices for supplements, inserts, fixed inserts as well as technical costs will not be discounted. In case of additional advertisements, inserts and full supplements will each be considered 1 page. 1) Further formats available on request only in the editorial part 2) Please consider with these sizes the necessary space for cuts (entire page 3 mm and 5 mm text distance to the right and left advertisement border) 3) For advertisements to be printed crossover, two separate advertisements have to be provided. Please pay attention to border exceeding. 11
VII. Format examples Full trim size (tabloid) P = Print space formats, B = Bleed off formats (width x height)* 2/1 page crossover P: 530 mm x 350 mm B: 560 mm x 381 mm 1/1 page P: 250 mm x 350 mm B: 280 mm x 381 mm 1/2 page horizontal P: 250 mm x 173 mm B: 280 mm x 191 mm 1/3 page horizontal P: 250 mm x 115 mm B: 280 mm x 133 mm 1/4 page horizontal P: 250 mm x 90 mm B: 280 mm x 108 mm 1/8 page horizontal P: 250 mm x 45 mm 3/5 page vertical P: 153 mm x 350 mm B: 168 mm x 381 mm 1/2 page vertical P: 122 mm x 350 mm B: 138 mm x 381 mm 2/5 page vertical P: 97 mm x 350 mm B: 112 mm x 381 mm 1/3 page vertical P: 85 mm x 350 mm B: 100 mm x 381 mm 1/4 page vertical P: 59 mm x 350 mm B: 74 mm x 381 mm 1/5 page vertical P: 41 mm x 350 mm B: 56 mm x 381 mm 12
VII. Format examples DIN A4 P = Print space formats, B = Bleed off formats (width x height)* 2/1 A4 page crossover P: 430 mm x 283 mm 1/1 A4 page vertical P: 200 mm x 283 mm B: 215 mm x 301 mm 3/4 A4 page vertical P: 150 mm x 283 mm B: 165 mm x 301 mm 1/2 A4 page vertical P: 100 mm x 283 mm B: 115 mm x 301 mm 1/2 A4 page horizontal P: 200 mm x 141 mm B: 215 mm x 159 mm 1/3 A4 page vertical P: 59 mm x 283 mm 1/4 A4 page vertical P: 44 mm x 283 mm 1/4 A4 page 2 columns P: 100 mm x 141 mm Further formats on request. *Cut formats plus full size 3 mm bleed difference, 3 mm text distance to the advertisement s border. 13
VIII. Job market The job market of INTERNET WORLD Business Every 14 days up-to-date. Print adverts including 6 weeks online presence. Advertisement examples: Advertising prices and formats Net prices in plus VAT. Basic Prices 1) 1/4 page corner 1/2 page horizontal Print space formats (width x height mm) 122 x 165 250 x 165 Basic prices editorial (bw-4c) 1,060. 2,110. 1/1 page P: 250 mm x 334 mm bw-4c 4,130. 1/2 page horizontal P: 250 mm x 165 mm bw-4c 2,110. 1/2 page vertical 122 x 334 2,110. 1/1 page 250 x 334 4,130. 1) Further formats available on request only in the editorial part Prices for job advertisements are not discountable. Contact Robert Sakowski Phone: 089 / 74 117-125 Fax: 089 / 74 117-269 Email: angelika.hochmuth@nmg.de 1/2 page vertical P: 122 mm x 334 mm bw-4c 2,110. 1/4 page corner P: 122 mm x 165 mm bw-4c 1,060. P = Print space formats (width x height) 14
IX. Special insertions Supplements: Supplements are printed papers which loosely come with the magazine. Supplement prices up to 25 g single weight per 1,000 copies 134. per 5 g more 13, plus postal charge Booking options: Total or partial circulation (min. 10,000 copies), details on request. Supplement formats: Minimum format: 105 x 148 mm (DIN A6) Maximum format: 260 x 360 mm Inserts: Inserts are printed papers/brochures fixed within the magazine. Insert prices 4-pages insert 8-pages insert Price on request Booking options Only available for total circulation. Insert formats Technical specifications on request. Fixed inserts: Basis advert (1/1 related ad) plus glued-on postcard. Glued-on postcard Price on request Discounts Prices for supplements, inserts, fixed inserts as well as technical costs will not be discounted. In case of additional advertisements inserts and full supplements will each be credited as one page. Further glue-on options on request. Samples are prior to be sent to the publisher for release. Glue-on costs are subject to agency commission but not discountable! Special advertisements Pull-out cover page Format: 165 mm width x 381 mm height Bookable advertising space: Title exterior 165 mm x 314 mm Inner pages front 165 mm x 381 mm Inner pages back 155 mm x 381 mm Price: Title + inner page front 9,930. Plus technical production costs Fold-out cover page Additional technical costs on request Order volume 3 pages Order and cancellation date: parallel to advertisement closing time. Cancellation for the pull- out cover page is only possible until 3 weeks before closing time. Schedule as early as possible. Sample 5 fold will be requested if order is placed. Delivery: see timetable. Postcards: loosely, folded, safe for transport placed on pallets, aligned layout. CD: safe for transport placed on pallets in boxes, layout aligned to box, giving information about magazine and issue, free delivery to print shop. Further information available under Phone +49 89/74 117-432 15
X. Online Advertising Forms 10.1. Internetworld.de www.internetworld.de is the online portal of INTERNET WORLD Business, Germany s magazine circulated fortnightly for more business success on the Internet. You receive cutting-edge news on all relevant topics of the Internet world. You also are provided with valuable statistics, webcasts and expert panels. The site has approx. 1.284.498 page impressions per month*. Your benefit Exclusive banner space 100% target group accuracy Fixed calculated advert prices and duration Standard advert options formats (Prices** in CPM***) Leaderboard Skyscraper Hockeystick Medium Rectangle / Content Ad 728 x 90 120 x 600 on request 300 x 250 or 160 x 600 50. 50. 95. 60. Special online advert options on request, e.g. white paper, online special. Turnover scale Rebate as of Euro 6,400. 3 % as of Euro 12,800. 5 % as of Euro 25,600. 10 % as of Euro 51,200. 15 % as of Euro 76,800. 20 % as of Euro 102,400. 25 % Billboard 940 x 250 85. Contact Partner Angelika Hochmuth Phone 089/74 117-432 Fax 089/74 117-269 Email angelika.hochmuth@internetworld.de * Half-year average (Nov. April 2014), source: IVW Online ** All prices in Euro plus VAT *** CPM: per 1,000 impressions 16
X. Online Advertising Forms 10.2. Internet World Business Newsletter Twice a day, 35,000 subscribers (status July 2014) of the mobile optimised newsletter receive the latest news on online marketing, Internet companies, online law and Internet technology, as well as on personnel issues. On work days at 8.30 in the morning, our ecommerce Newsletter of INTERNET WORLD Business is sent to more than 16,000 subscribers (status July 2014). Placement Morning/Afternoon Newsletter ecommerce Newsletter Position 1 2,900. * Position 1 2,320. * Position 2 2,210. * Position 2 1,820. * Position 3 2,040. * Position 3 1,590. * * All prices are fixed prices per week and per newsletter in Euro plus VAT 5 days per week (Mon Fri), public holidays excluded. NEW: Weekend Newsletter Each Saturday, the weekly highlights of the Morning and Afternoon Newsletters are combined in the new Weekend Newsletter and sent out to 35,000 subscribers. Position 1 3,200. ** Position 2 2,510. ** Position 3 2,340. ** **All prices are fixed prices per month (4 Saturdays, public holidays excluded) in Euro plus statutory VAT. Data Delivery Banner Position 1, 2 and 3: maximum format: 650 x 250 px GIF-Banner (max. size 50 kb) Alternative text (please do always provide): maximum 8 lines per 72 characters Text advertisement with image: Headline: max. 50 characters (incl. space); Subline: max. 35 characters (incl. space); Content: max. 500 characters (incl. space); Image: 300 x 250 px Please note that animated GIF-files are no longer displayed animated with Outlook 2007 and higher. 17
X. Online Advertising Forms 10.3. Lead generation Present your own Whitepaper, Case Studies as well as user reports and product information on our internetworld.de portal and benefit from achieving qualified leads. The period of display for your documents within the scope of a download campaign is three months. Hosting fee is 750 / 3 months. In return, you may upload up to 10 documents. Basic lead: Surname, Name, Company, Job Title, Address, E-Mail, Telephone, Company size, Industry No characteristic restrictions (Non-qualified) 50,- per Lead* Premium Lead: Surname, Name, Company, Job Title, Address, E-Mail, Telephone, Company size, Industry Characteristic restrictions included (qualified) you ll receive leads, which precisely meet your specifications. 70,- per Lead* (Additional questions and criteria on request). Please note: For the display of your contents, 500 characters are available for the short text and further 1,000 characters for the promotional text; the maximum number of characters for the headline is limited to 60. Additionally, you may display your company logo. Here, send us an image in JPG/GIF-format. The logo will be displayed online at 110 px width. Please provide your documents in PDF format. For the proper processing of your lead campaigns, a revocation address is mandatory next to your contact information. Thus, we adhere to the legal requirement (Teleservices Act) which must allow users to also retroactively revoke their consent to saving contact information. * All prices applicable plus legal VAT. All prices are subject to 15% agency commission deduction. Do you have any questions? Please contact us for quick support. Your contact partners: Sales: Angelika Hochmuth Email: angelika.hochmuth@internetworld.de Phone: +49 (0)89/74 117-432 Fax: +49 (0)89/74 117-269 Technics: Patrick Schmitt Enmail: patrick.schmitt@nmg.de Phone: +49 (89) 74 117-577 18
XI. Index of service providers Index of service providers and service provider database With the index of service providers in each magazine as well as with the online database provided by INTERNET WORLD Business, readers and online users will easily and quickly find solutions for their Internet business. Combined entry print/online Combined entry print/online for 12 months/26 issues (1 section print/premium entry online) Premium entry online Placement in the search results before the basic entries and highlighted in colour. Premium entry online for 12 months; (up to 3 sections online) 1,000. Euro/year 495. Euro/year Head of advertising Angelika Hochmuth Phone 089/74 117-432 Fax 089/74 117-269 Email angelika.hochmuth@internetworld.de Contact partners Marita Brotz Phone 089 / 74 117-281 Fax 089 / 74 117-269 Email marita.brotz@nmg.de Lydia Ramb Phone 089 / 74 117-282 Fax 089 / 74 117-269 Email lydia.ramb@nmg.de 19
XII. Technical data Print method Reel-fed offset Profile PSO LWC Standard (ECI) Further information on request. Profile pull-out cover ISO coated v2 Procedure/ Saddle stitch / Content paper 55 g/m² binding plus, ISO white 72, 1,6 vol. Grid FM grid Bleed-off format (= magazine format) 280 mm width x 381 mm high Minimum bleed-off allowance 3 mm at all four sides Your contact partner for advertisement planning / print management Contact: Marita Brotz, Phone: 089 / 74 117-281, Fax: 089 / 74 117-269, marita.brotz@nmg.de Terms of delivery for digital ads: Send exposure order and ad-motive previously by (089/74 117-269) by providing title, issue, size and colour and data name. Data Medium: CD-ROM, DVD Data Transmission: Email, FTP: To the following email address: marita.brotz@nmg.de dispo-anzeigen@nmg.de FTP server on request by phone: 089/74 117-281 Digital data takeover: Preferred data format: PDF 1.5 Program formats (generally latest versions): InDesign, Photoshop, Illustrator (CS 2 CS 5.5) Data from CorelDraw have to be saved as TIF or JPG with 400 dpi. Takeover of open CorelDraw files is not possible. All fonts have to be included. If graphical programs are used, always convert into vectors, colour range always CMYK, never RGB. TIF data (CMYK or levels of grey) always in size 1:1 at 300 dpi resolution EPS data (pixel) > see TIF EPS data (Vector) > convert fonts in paths and/or include in file. Apple: compressed data: Stuffit or ZIP PC: compressed data: ZIP A proof must be submitted to avoid colour deviations. Assign data names according to the following pattern: Advertising customer_intworldbusi_issue (example: Microsoft_IntWorldBusi_1/13) In case of problems with transmission: Phone: 089/741 17-281 Exclusion of liability If ad motives were submitted digitally by the customer, the liability of the publisher is excluded for completely or partly not readable, incorrect or incomplete display of the respective advertisements. 20
XIII. Terms and conditions General terms and conditions of Neue Mediengesellschaft Ulm mbh (as used herein: publisher ) for advertisements in print and supplements 1. Validity of terms Offers and services solely refer to the subsequent terms. These do also apply for all future business relations also if not explicitly agreed upon again. Dissenting or conflicting terms will not be subject matter of contract even if they will not be explicitly refused. Changes of these terms do require written form. 2. Conclusion of the contract and refusal of advertisement orders 2.1. Offers by the publisher are subject to change. The information within the media data have been investigated in the best possible way but they are also proximate and do not bind. 2.2. An advertisement contract is put into effect if the customer s order is accepted in written form by the publisher or is partly fulfilled which is followed by an order confirmation. 2.3. The publisher can refuse advertisement orders due to content, origin or technical reasons by evaluation of standard and justified reasons. The publisher can subsequently cancel orders if their contents violate laws or authorities regulations or if publishing is unacceptable for the publisher. This may be the case if the advertisement contains radical or pornographic content. If in such a case the publisher cancels the contract there will be no claims possible by the customer unless the publisher is responsible due to gross negligence or intent. 3. Cancellation Accepted and thus legally binding orders are subject to the following respites of cancellation and cancellation fees: Print: 1 week before ad closing date = 25% of order value 1 week after ad closing date = 50% of order value As of expired date for delivery of print data = 75% of order value Online: 9 days before date of publishing = 25% of order value 4 days before date of publishing = 50% of order value As of date for data delivery = 75% of order value 4. Placement of advertisements The publisher reserves itself the right to publish the advertisements on its own choice at the appropriate position unless the placement of the advertisement has been agreed on for a certain number and a specific issue and place of the printed media. If so the publisher has to be provided with all necessary documents in time so that the advertisement can be published at the place and in the issue which have been agreed on by contract. Otherwise the publisher has the free choice where and when to place the advertisement. Categorised advertisements are printed in the respective category which does not need explicit agreement. 5. Mandatory collaboration by the customer For the orderly publication of the advertisement the customer has to provide the publisher with all necessary documents and supplements in acceptable condition and in time latest up to the respective deadline. The customer is responsible for providing replacement for damaged or visibly unacceptable documents. The costs for the delivery of the reprofilm or drawings as well as changes wished by the customer and deviating from the original format agreed on have to be paid by the latter. 6. Content of the advertisement The customer bears the sole responsibility for the advertisement s content and has to make sure that right of third parties are not violated. The customer has to relieve the publisher of claims of third parties which result from the order processing even it is cancelled. The publisher is not obliged to verify whether advertisements affect rights of third parties or whether they violate competition law. Advertisements which are not directly identifiable as advertisements will be highlighted by the publisher with the word advertisement. 7. Publishing dates and delivery delay 7.1. Publishing dates are only binding if they have been agreed upon as fixed dates. 7.2. An essential precondition for keeping each date is that the customer follows his obligations to cooperate and especially provides the publisher with all documents and if need be approvals that are necessary for the processing of the order. 7.3. If the reason for not keeping deadlines or other dates is due to force majeure or other unforeseeable incidents (especially difficulties in supplies, strike, look out, operational interruptions, authorative interventions etc. also if they occur with the supplier or subsupplier) which have not been cause by the publisher neither on purpose or by negligence, then the term will prolong correspondingly. As far as the publisher is responsible for the delay the customer is only entitled to cancel the contract after setting an appropriate additional term. Claims are excluded unless the publisher is responsible due to gross negligence. 8. Advertising costs 8.1. The advertising prices result from the actual price list. Agreed on or given rebates are only subject of the quantity of advertisements in the order. As far as the customer requests single order later than agreed the rebate is only valid if the order is processed within one year after publishing the first advertisement. 8.2. Amendments in prices are allowed if there are more than four months between contracting and advertising dates agreed on. If in the aftermath the wages, material costs, market related cost prices, the publisher will have the right to raise the advertising 21
XIII. Terms and conditions cost appropriately to the cost increase. The customer is entitled to cancel if the price increase between contracting and advertising date is more than 5%. 9. Proofs and voucher copy Proofs will only be delivered on explicit demand. The publisher considers all mistake corrections that have been announced to him within the set term during the delivery of proofs. The publisher also delivers an advertising confirmation on request together with the invoice. Depending on the type and volume of the advertising order advertisement cuts, voucher copies and voucher numbers will be provided. In case the voucher copy is not obtainable, a confirmation about the publication and circulation will be provided by the publisher. 10. Terms of payment and prepayment 10.1. Invoices have to be paid latest within 30 calendar days after reception of invoice, after that period the customer is in delay of payment and has to pay interest of 8 % on top the invoiced amount as per the valid base interest rate due to 247 BGB. 10.2. The publisher has the right to process the advertising only if immediate payment or prepayment is done. If the customer does not fulfil his payment obligations as agreed in contract, if he does not pay in time or if he exceed terms, if he stops payments or if other circumstances arise that question his credit worthiness, so the publisher can demand prepayment for all ordered advertisements as well as immediate payment of all pending but not yet payable invoices as well as to stop work on current orders regardless of any agreements on payment on instalment basis. 10.3. Regardless of any other regulations the payment has to be done on the older debt herewith at first on the interest and then on the main amount. 10.4. The customer is only entitled to offset or to keep money if the claims are accepted by the publisher or if the counter-claims have been testified by law. 11. Liability regulations in case of material or legal defects 11.1. The publisher guarantees the best possible imagery of the advertisement due to common technical standards in branch customary print quality within the frame of the possibilities arising from the print documents. Claims arising of defects prescribe within 12 months time. The term starts with the publication of the advertisement. The customer has to prove for all damages within the warranty. The customer is obliged to immediately to verify the published advertisement and has to inform about possible defects within one week after publication. 11.2. If the publisher is responsible for the defect he is entitled to place a substitutional advertisement within the next possible issue. If this supplementary performance fails within an appropriate term the customer is entitled to cancel the contract or to reduce the advertising price. In case of minor defects cancellation is not possible. Claims of supplementary performance belong to the customer and are not transferable. 11.3. If the customer cancels the contract he will not have the right to claim for damages. If he does not cancel the contract but claims for damages the duty to pay for damages is restricted to the difference between advertising price and the value of the defective advertisement. This is not applicable in case of fraudulent intent by the publisher. 12. Restrictions in liabilities The publisher is only liable for intent and gross negligence. In case of careless violence of duties, damages to life, body and health the publisher is also liable. In case of slight negligence the publisher is only liable for monetary damages including missed profit if the affects those duties whose fulfilment the customer could especially trust in. Here, the monetary amount of the liability due to typical contracts and corresponding cases is restricted to the average damage that was not influenceable by the customer. 13. Court of jurisdiction, place of fulfilment and applicable law Court of jurisdiction and place of fulfilment is the re gistered office of the publisher in Ulm. This is only valid if the customer belongs to merchants in the sense of 1, 2, 3, 5 and 6 HGB or if he is a corporate body or public estate or if his domicile or common place of living is unknown at the time of legal action or if he moves out of the national legal sphere after contracting or if the customer has no national code of jurisdiction. On the other side the publisher is also entitled to claim at the responsible court of the customer. The legal system of Federal Republic of Germany has been agreed upon for all the mutual legal relations between the parties. 14. Miscellaneous If one or more regulations of this business relations or a regulation arising from further agreements should be or become ineffective the validity of all other regulations and agreements will not be affected. Ineffective or missing regulations have to be replaced by effective regulations that correspond best to the intended purpose. If need be corresponding legal regulations can be used as well. As of October 2011 (subject to changes). 22
XIV. Contacts Publisher Neue Mediengesellschaft Ulm mbh Bayerstraße 16a, 80335 Munich Phone: +49 / (0) 89 / 74 117-0 Head of advertising Angelika Hochmuth Phone: +49 / (0) 89 / 74 117-432 Fax: +49 / (0) 89 / 74 117-269 Email: angelika.hochmuth@internetworld.de Job market Robert Sakowski Phone: +49 / (0) 89 / 74 117-125 Fax: +49 / (0) 89 / 74 117-269 Email: angelika.hochmuth@nmg.de Index of service providers Lydia Ramb Phone: +49 / (0) 89 / 74 117-282 Fax: +49 / (0) 89 / 74 117-269 Email: lydia.ramb@nmg.de Advertisement manager Marita Brotz Phone: +49 / (0) 89 / 74 117-281 Fax: +49 / (0) 89 / 74 117-269 Email: marita.brotz@nmg.de 23