Web: design and content creation

Web: design and content creation We develop digital identities and strategic directions for our clients ranging from web sites, digital tools, social media presence, and apps, tapping on a global network of associates and contributors who produce ad hoc content, channels, and platforms.

BLENDER / THE FINE ART OF CLUBBING Blender is a global itinerant one-nighter, a performing platform connecting dance music and contemporary arts. Data collected and recorded during each event is mixed and processed to design a three-dimensional, sculptural artwork. All data give form to a unique object, a testimony of a particular happening, produced in limited editions.

BLENDER Boiler Corporation designed Blender s logo and brand identity, from invites to live visuals. We communicate Blender through a series of never-released-before shots by different fashion photographers. Giampaolo Sgura shot the first visual for the first event at Nordstern Basel.

BLENDER / THE FINE ART OF CLUBBING Boiler Corporation produced video content for Blender Please click on the images to see the videos

BLENDER / THE FINE ART OF CLUBBING Boiler Corporation also manages Blender s social media.

VIASATERNA / ARTE CONTEMPORANEA MILAN Boiler Corporation is the author of the visual identity of VIASATERNA, a new space for contemporary art in Milan. VIASATERNA is the brainchild of Irene Crocco, who in 2011 founded her home gallery, Da vicino, where she exhibited emerging Italian artists. The new gallery occupies 450 sqm in an ancient residential building in Via Leopardi, recently restored by architect and art collector Flavio Albanese, former director of Domus magazine.

VIASATERNA / ARTE CONTEMPORANEA MILAN Boiler Corporation designed Viasaterna s website.

VIASATERNA / ARTE CONTEMPORANEA MILAN

MUSEO DELLA MERDA / THE SHIT MUSEUM CASTELBOSCO, PIACENZA Boiler Corporation created the visual identity and communication platforms of MUSEO DELLA MERDA / THE SHIT MUSEUM, a project born out of a collaboration between entrepreneur Gianantonio Locatelli, architect Luca Cipelletti, researcher Gaspare Luigi Marcone and artist Massimo Valsecchi. The museum brings together biomechanics, art, agricultural landscape, a system of digesters that turn excrements into energy the ground floor of the medieval castle of Castelbosco.

MUSEO DELLA MERDA / THE SHIT MUSEUM CASTELBOSCO, PIACENZA Boiler designed the web site, which includes the SHIT TV section, a series of video contents selected from movie and documentaries archives.

MUSEO DELLA MERDA / THE SHIT MUSEUM CASTELBOSCO, PIACENZA

MUSEO DELLA MERDA / THE SHIT MUSEUM CASTELBOSCO, PIACENZA Boiler manages and edit the Instagram profile of the Museum.

CAMERA NAZIONALE DELLA MODA ITALIANA Camera Nazionale della Moda Italiana is the main no-profit Association which promotes Italian fashion through a series of initiatives, corporate events like Milano Fashion week and fairs. The Association represents all the highest cultural values of Italian Fashion. It aims at protect, co-ordinate and strengthen its image, both in Italy and abroad. Most of the major Italian brands such as Prada, Gucci, Armani, Versace, Marni, Costume National, Ermenegildo Zegna, Pucci, Etro are only few of the Association Members. The main focus of the project was to redesign CNMI web portal and produce new and engaging content that could elevate the site to a regular destination for fashion industry operators and enthusiasts. Boiler Corporation built a new information architecture, art directed all creativity for both web interface and relative content (positioning & tone of voice, editorial plan, collaborating with a network of exclusive international contributors).

CAMERA NAZIONALE DELLA MODA ITALIANA CNMI site has been designed to both fulfill the need for a viable source of infos for the fashion industry operators and an engaging platform for constantly changing editorial content ranging from fashion to art, to design, to lifestyle topics.

CAMERA NAZIONALE DELLA MODA ITALIANA A series of interviews to a number of key industry people populated the site similarly to how a magazine would operate.

CAMERA NAZIONALE DELLA MODA ITALIANA The quality of the iconography of the CNMI site has been greatly improved by adding illustrations next to traditional photography with the contribution of great visual artists.

CAMERA NAZIONALE DELLA MODA ITALIANA We curated the CNMI s official Pinterest board, where we published a selection of the best detail shots from the catwalks of each designer included in the calendar of the seasonal fashion weeks.

CAMERA NAZIONALE DELLA MODA ITALIANA Social Media strategy has also been curated by Boiler, via the creation of the official Instagram portal for CNMI and by establishing the editorial plan & team that has taken the page to be followed by 14,000 users in just 6 months.

CAMERA NAZIONALE DELLA MODA ITALIANA Facebook page has also been updated with a fresh series of news completely integrated with the overall new CNMI digital platform.

CAMERA NAZIONALE DELLA MODA ITALIANA In order to communicate all the new contents published on their website and social networks, we created periodical newsletter (daily during the fashion weeks, weekly and monthly) that CNMI could send to their data base made of members, journalists, PRs, buyers and audience.

UN MONDO NUOVO / ENNIO CAPASA Published by Bompiani in Semptember 2014, Un Mondo Nuovo (A New World) is a book written by fashion designer Ennio Capasa about his experience in Tokyo, where, while in his twenties, he lived from 1983 to 1986 and worked for Yohji Yamamoto before moving back to Italy to found his own brand CoSTUME NATIONAL, with his brother Carlo. In December 2014 unmondonuovo-enniocapasa.com was launched together with an Instagram channel: an emotional and sensorial moodboard, a weekly update of multimedia contents connected to the chapters in the book that expanded Capasa s journey through inspirations and unpublished archive material. The project was designed and managed by Boiler Corporation.

UN MONDO NUOVO / ENNIO CAPASA

UMIT BENAN MILAN Boiler Corporation produced creative video content for vogue.it and style.com and animated gifs for Umit Benan Spring Summer 2014 Efendi collection. Umit Benan is one of the most exciting contemporary fashion designers. Once he finds the character who epitomizes the mood he has in mind for the season, he builds a whole fictional story around him, writing everything down in detail like the storyteller he is and finally getting down the clothes. umitbenan.com

UMIT BENAN MILAN Spring Summer 2014 Efendi fashion show. Watch the backstage video