Portfolio Advice For UK and European Union applicants includes application advice for Marketing pathway

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1 dmu.ac.uk/portfolio Portfolio Advice For UK and European Union applicants includes application advice for Marketing pathway Fashion Buying with Design BA (Hons) Fashion Buying with Marketing BA (Hons)

2 Fashion Buying with Design BA (Hons) Your Portfolio Your portfolio should contain around images. We will also be interested in who or what inspires you in fashion retail, fashion and particularly in buying. We advise you to look at Drapers or Retail Marketing and fashion magazines such as Vogue, ID or Elle magazine. Most importantly we are looking at your potential to be a fashion buyer. We don t expect you to be exceptional in all the areas described below. We want you to be keen to learn and have ambitions for your own future. What are we looking for? Some who has an interest in fashion retail and is up to date with new developments on the high street Someone who has some skills in software packages such as Photoshop and Illustrator Some appreciation of the garment industry and retail practises Someone who has an interest in trends and product development Some appreciation of branding and marketing Someone who has an understanding of the role and purpose of fashion buying

3 Digital work Please include any evidence of your experience in IT (Adobe Photoshop or Illustrator, CAD/CAM, Microsoft Word, and digital photography).

4 Sketchbooks Your research will show us what excites you and what has inspired you during your projects and course. This needs to be evident in your sketchbooks and should include visual references to fashion designers and trends. You should include references to contemporary and historical practices and show your interests in fashion buying. You can include research from exhibitions or study trips abroad for example. Drawing We like to see drawing, in the broadest sense, from life drawing to experimental and design sketches. Try to include some colour work too.

5 Project work We are looking to see how you develop an idea and how you research and respond to a given brief. Make sure you have a project in your portfolio that demonstrates creativity, a deep involvement in your work and your conclusion or final idea. This could be any art or design project (either as part of your course or an independent project), the subject doesn t matter but fashion related work is preferred.

6 Garments Include images of any garments that you have made in conjunction with your course or from self led projects at home. Bring just 2 or 3 samples of your most successful pieces. You can photograph a selection of your work, showing how the fit process took place and how the product was developed. If you do not have any such garment bring a fashion mood board explaining a trend that you believe is up and coming.

7 Written work Please bring an essay or a recent example of writing. We like to see how well you write and how you think. Even though this is a fashion orientated degree, you will have written tasks over the course. For example, you will be asked to write up a report for product development, sourcing, supply and contextual studies.

8 Fashion Buying with Marketing BA (Hons) Application advice We want to know who or what inspires you in fashion retail, fashion design and in buying. Fashion Buying with Marketing BA (Hons) For example who do you think is the most prominent fashion retailer at the moment and what is the most important trend of recent years? We will also be interested in your understanding of buying practises, marketing, branding and product development. You can tell us which magazines you read, websites you visit and where you believe trends come from, i.e. film, music, travel, sports etc. We advise you to look at Drapers or Retail Marketing and fashion magazines such as Vogue, ID or Elle magazine. Most importantly we are looking at your potential to be a fashion buyer. We don t expect you to be exceptional in all the areas but we are looking for someone with a flair. Most of all we want you to be keen to learn and have ambitions for your own future. What are we looking for: Some who has an interest in fashion retail and is up to date with new developments on the high street Someone who has some skills in software packages such as Photoshop and Illustrator Some appreciation of the garment industry and retail practises Someone who has an interest in trends and product development Some appreciation of branding and marketing Someone who has an understanding of the role and purpose of fashion buying