PARTNERSHIP INFORMATION PACKAGE Showcasing the Value of Canada s Convention Destinations www.destinationdirectcanada.ca
Showcasing the Value of Canada s Convention Destinations a new hosted buyer Program in ottawa A Hosted buyer for Destination DIRECT is either An executive director or managing director of an organization (non-profit or association) Or a meeting planner who facilitates the production of meetings (by writing request for proposals and influencing the decision making process). Confirm your involvement by completing the Registration Form. Keep up to date at www.destinationdirectcanada.ca.
DESTINATION DIRECT We do the work to recruit and match you with top-notch buyers so you can concentrate on deepening relationships and showcasing your destination. Selling and educating meeting buyers is hard work. Finding the right time to connect and having meaningful conversations about business often feels like a game of cat and mouse. And while tradeshows are great for casual exchanges, they rarely offer a chance to get down to serious business. It s time to do things differently! Destination Direct is a unique Hosted Buyer Program showcasing the value of Canada s convention destinations. Taking place just before the CSAE Tête-à-Tête Show in Ottawa in January, Destination Direct brings you guaranteed 15-minute appointments with qualified association buyers, plus lots of social time and experiential enhancements. This gives you time for real relationship building! Destination Direct Hosted Buyers must demonstrate that they recommend or directly purchase accommodation, meeting space, and/or related meeting services across Canada. Partner with Destination Direct to benefit from precious time with this valued group of buyers. www.destinationdirectcanada.ca info@destinationdirectcanada.ca phone: 613-355-6763 3
HOW DOES IT WORK? You get your own private hotel suite where buyers come to meet with you for 15 minutes of one-on-one time. Imagine...uninterrupted access with qualified buyers - in a professional, yet intimate setting with YOUR branding, YOUR hospitality and a real opportunity to educate buyers about what sets YOUR destination apart. Destination Direct is strictly open to DMOs and end user buyers; the event is not for DMO partners or members. Your investment gives your own private suite where buyers come to meet with you in an uninterrupted, business-focused environment. You are welcome to theme or decorate your suite to reflect your DMO s brand and personality; think beyond the tradeshow booth! Of course, you will also enjoy exclusive access to all buyers during specific meals and activities. It is anticipated that Hosted Buyers will be mostly from outside the National Capital Region; this program will expand your reach! Our profile sheets will give you the opportunity to request appointments, just as buyers will, with no appointment blocking! Destination Direct works with a targeted invitation list of association buyers and you are welcome to identify additional attendees so we can build a vibrant program together. We do the work to recruit and match you with top-notch buyers so you can concentrate on deepening relationships and showcasing your destination. It s the new, smart way to do business! 4 DESTINATION DIRECT - Think beyond the tradeshow booth!
TENTATIVE SCHEDULE Monday, January 18, 2016 ahosted Buyer arrivals Tuesday, January 19, 2016 ahosted Buyer arrivals ahosted Lunch (Educational) alocal Experiential Opportunity awelcome Reception adinner or Dine-around aovernight Accommodation aroom Drop Sponsored Opportunities Wednesday, January 20, 2016 abreakfast aone on One Hosted Buyer Appointments in your private suite areveal Social 2016 with Local & Hosted Buyers aovernight Accommodation aroom Drop Sponsored Opportunities Thursday, January 21, 2016 CSAE Tête-à-Tête Tradeshow abreakfast and Keynote Presentation aregistration acsae Tête-à-Tête Tradeshow acomplimentary Lunch & Keynote Presentation acsae Tête-à-Tête Tradeshow aleisure time ampi Charity Auction Dinner (Table Sponsors) aovernight Accommodation aroom Drop Sponsored Opportunities Friday, January 22, 2016 abreakfast at Leisure ahosted Buyer Departures www.destinationdirectcanada.ca info@destinationdirectcanada.ca phone: 613-355-6763 5
HOSTED BUYER APPOINTMENTS Let s look at the possibilities! Interested in having strategic business appointments with Hosted Buyers during a full day of meetings - one on one - in an intimate setting with no distractions? This is your opportunity! We offer two levels of commitment. Package A: $9,000 up to 20 Appointments Benefits ameet with up to 20 Hosted Buyers for one-on-one strategic-exchange sessions for 15 minutes each on Wednesday, January 20; anetwork with all Hosted Buyers during the Welcome Reception and Dinner on Tuesday, January 19; alevel A Sponsor to Reveal Social 2016 on Wednesday, January 20 (see Reveal Package for Benefits); aoption to host Buyers at the MPI Charity Auction Dinner on Thursday, January 21 (tickets to the event not included); ayour hyperlinked logo displayed prominently as a sponsor on the Destination Direct website; ayour logo in sponsor banner to appear in all promotional emails to Hosted Buyer invitees; ainclusion in proactive social media campaign (Facebook, Twitter, LinkedIn); aa complete list of the Hosted Buyers with contact information. 6 DESTINATION DIRECT - Think beyond the tradeshow booth!
HOSTED BUYER APPOINTMENTS Package B: $5,500 up to 10 Appointments Benefits ameet with up to 10 Hosted Buyers for one-on-one strategic-exchange sessions for 15 minutes each on Wednesday, January 20; ayour hyperlinked logo displayed prominently as a sponsor on the Destination Direct website; anetwork with all Hosted Buyers during the Welcome Reception and Dinner on Tuesday, January 19; ayour logo in sponsor banner to appear in all promotional emails to Hosted Buyer invitees; alevel B Sponsor to Reveal Social 2016 on Wednesday, January 20 (see Reveal Package for Benefits); aoption to host Buyers at the MPI Charity Auction Dinner on Thursday, January 21 (tickets to the event not included); ainclusion in proactive social media campaign (Facebook, Twitter, LinkedIn); aa complete list of the Hosted Buyers with contact information. www.destinationdirectcanada.ca info@destinationdirectcanada.ca phone: 613-355-6763 7
SPONSORSHIP OPPORTUNITIES
WELCOME RECEPTION & DINNER/DINE AROUND SPONSOR IT S TIME TO ROLL OUT THE RED CARPET! First impressions are everything! Welcome the Destination Direct Hosted Buyers in style at the Welcome Reception and Dinner / Dine-Around in the Byward Market on Tuesday, January 19. This function is attended by all Hosted Buyers, participating partners and sponsors. UP TO THREE SPONSORSHIP OPPORTUNITIES FOR A DINE-AROUND DINNER FUNCTION IN THE BYWARD MARKET This opportunity will allow up to three sponsors to participate in a dine-around dinner format (welcome reception/appetizers, main course, dessert) or one sponsor to strategically showcase their venue for all courses. Sponsors should be able to provide a private function room for up to 60 guests, food and beverage and entertainment. Benefits aexclusive opportunity to showcase your facilities and cuisine to all 30 Hosted Buyers and partners (remember that partners are all buyers too when they look for function space in Ottawa!); aoptional site tours to participants; athree Ticket to Reveal Social 2016 on Wednesday, January 20 (or 1 per restaurant sponsor) ayour hyperlinked logo displayed prominently as a sponsor on the Direct Connect website; ayour logo in sponsor banner to appear in all promotional emails to Hosted Buyer invitees; ainclusion in proactive social media campaign (Facebook, Twitter, LinkedIn); aa complete list of the Hosted Buyers with contact information www.destinationdirectcanada.ca info@destinationdirectcanada.ca phone: 613-355-6763 9
TRANSPORTATION SPONSOR Going places in style! Tell your story when you have everyone s undivided attention in a luxury coach or shuttle! From picking up our Hosted Buyers at the Airport or Train Station to taking them on experiential excursions, our Hosted Buyers need to get around! You can sign up for one or both of the opportunities below. Opportunity 1: Arrival/Departure Shuttles Arrival and departures shuttles for Buyers arriving on January 18 & 19 and departing on January 22 Opportunity 2: Local Shuttles Shuttles from hotel to all scheduled activities on January 19 to January 21 anetwork with all 30 Hosted Buyers; aone Ticket to the Hosted Buyer Welcome Reception/Dinner on Tuesday, January 19; aone Ticket to Reveal Social 2016 on Wednesday, January 20; alogo exposure on buses and on all Hosted Buyer hotel signs; alogo on the Shuttle Bus schedule inserted in Hosted Buyer program materials; aoption to Host Buyers at the MPI Charity Auction Dinner January 21 (tickets to the event not included); ayour hyperlinked logo displayed prominently as a sponsor on the Destination Direct website; ayour logo in sponsor banner to appear in all promotional emails to Hosted Buyer invitees; ainclusion in proactive social media campaign (Facebook, Twitter, LinkedIn); aa complete list of the Hosted Buyers with contact information. 10 DESTINATION DIRECT - Think beyond the tradeshow booth!
HOSTED BUYER LOUNGE SPONSOR During CSAE Tête-À-Tête The Destination Direct Hosted Buyer Lounge is a great place for our sought-after buyers to retreat when in need of a quick break. The sky is the limit when it comes to showcasing your brand in this innovative space. This is a highly customizable opportunity; let Destination Direct help you create a unique experience! SHOW YOUR CREATIVE SIDE! THE VISION IS TO HAVE THE FOLLOWING ELEMENT INCLUDED IN THE HOSTED BUYER LOUNGE. A rest zone where Hosted Buyers can take a 5-10 minute break to catch up on emails; A snack zone where they can grab a drink or snack and get energized! An area to find information on their schedules & travel arrangements; A coat & luggage check area to store items while they re on the show floor; Complimentary Wi-Fi on the show floor to the Hosted Buyers. Benefits aexclusive opportunity to host up to 30 Hosted Buyers in your completely branded area; aone Ticket to the Hosted Buyer Welcome Reception/Dinner on Tuesday, January 19 aone Ticket to Reveal Social 2016 on Wednesday, January 20th for you partners ayour hyperlinked logo displayed prominently as a sponsor on the Destination Direct website; ayour logo in sponsor banner to appear in all promotional emails to Hosted Buyer invitees; ainclusion in proactive social media campaign (Facebook, Twitter, LinkedIn); aa complete list of the Hosted Buyers with contact information 11
Interested in being a partner? Contact Patricia Pearson at 613-355-6763 or email patricia@canplaninc.ca 12 DESTINATION DIRECT - Think beyond the tradeshow booth! WWW.DESTINATIONDIRECTCANADA.CA