LANDLORD REPRESENTATION OFFICE :: INDUSTRIAL :: RETAIL FLORIDA
Goals and Objectives Our first objective is to align our services with your goals. As representatives on your behalf, we provide superior leasing and marketing services, strive to maintain the highest levels of occupancy and tenant satisfaction, and drive lease values to their full potential. CBRE agency leasing professionals serve the increasingly complex property marketing needs of corporate, institutional, and entrepreneurial property owners in Florida and other major global markets. The CBRE marketing and leasing plan for each property is thoughtfully planned and designed to meet the following objectives: Leverage market data We can see the market better than anyone. CBRE s comprehensive market data and trend analyses reaches beyond typical market statistics to assemble information on tenants seeking space, assess competing buildings, and draw on the collective knowledge of other CBRE service lines. Raise awareness We have the broadest community reach. CBRE leverages long-term, established relationships with others in the brokerage community and responds quickly to proposals and requests. The result is a broker-friendly property reputation. Create a cohesive identity Our knowledge of the market conditions and audience facilitates implementation of the most effective program to reflects an asset s image and desired tenant base. Assess capital investments Our objective is to increase net asset value, based on ownership s short- and long-term investment objectives. CBRE balances the need for tenant improvement dollars with ownership s expected investment return at the time of the asset s ultimate disposition. Build the best tenant mix We strategically evaluate the impact that major leases will have on value and offer creative methods to increase occupancy and enhance asset value.
Successful Campaign Process CBRE utilizes a signature process to thoroughly examine and understand the assets of each agency assignment before developing a comprehensive marketing and leasing strategy. Based on an objective review of the project, as well as competing properties and the surrounding market, our strategy leverages our current network of relationships and applies it to the unique demands of a property. This five-step approach is outlined below: 1 DISCOVERY 2 CANVASSING 3 MARKETING 4 MEETINGS/ 5 CLOSING SHOWINGS SCOT analysis Direct user Advertising Lease/contract canvassing Local broker calls negotiation Data analytics Press releases CBRE GCS database Local broker showings Executed User profiling Email campaigns transaction CBRE network Property/market tours Identify targeted Direct mailings Project tenants CBRE SPOCs Target meetings with management of Marketing flyers industry leaders, planned build-out Market identification Brokerage community corporate end Website(s) users and business Consultants development groups Signage Equity sources Broker events CoStar/LoopNet
Proven Methodology for Producing a Tenant Direct Tenant Solicitation CBRE Research maintains canvassing notes for the competitive buildings in each major market for use in identifying potential prospects and building-specific canvassing. We also create a prospect profile of users to solicit in order to inspect available space. Tenants-In-The-Market Report CBRE Research maintains a list of tenants with active space requirements CBRE brokers to solicit possible tenants, analyze tenant requirement trends, and advise clients on lease-up strategies based on the latest market intelligence. Current CBRE Clients Our unique culture of collaboration fosters communication and partnerships between markets and service lines to find opportunities for creative real estate solutions. Beyond leasing vacant space, CBRE Landlord Representatives leverage relationships with clients in Global Corporate Services, Capital Markets, and Asset Services to provide multiple real estate solutions for each client. Broker Solicitation CBRE maintains a mailing list of thousands of real estate brokers to whom we regularly distribute marketing materials. For unique offerings, such as new developments or special incentives for cooperating brokers, hosted broker events at the property or at neighboring amenity locations build awareness and establish a brand. Media Placement Strategic press announcements reach a wide audience at no cost. CBRE Florida s cultivates strong relationships with all media outlets and is frequently consulted and quoted for trends and industry news. For guaranteed exposure, advertising campaigns can be developed in-house, with a consistency of design to advance recognition. Third-party Marketing Outlets CBRE has customized marketing tools developed with LoopNet to market availabilities. These are visible to the public and at no cost to the client and linked through CBRE websites. As a first stop by many brokers seeking space availability, CoStar is also used to ensure information is reaching the broadest audience possible.
Marketing Innovation www.cbre.com More than 50,000 pages CoStar Subscription-based property database tool that provides office, industrial and retail building availability and historic data Over one million visitors each month Email Marketing Branded email campaigns within minutes LoopNet Allows commercial real estate professionals, owners and investors to search market opportunities at no cost. Real-time reporting and tracking Marketing Packages/Flyers The CBRE brand is the most widely recognized brand in commercial real estate In-house marketing professionals can also develop branded custom designed materials and deliver specialized campaigns Proprietary interactive feed of LoopNet listings on cbre. com pages E F lon oor Plat e 20,6 00 SF TOWN CENTER Ty p i c a l Supporting Services Professionals CBRE supports our brokerage professionals with CBRE MARKETING PROFESSIONALS knowledgeable staff and unmatched resources to keep marketing information up to date and available to multiple audiences.
LANDLORD REPRESENTATION SERVICES FLORIDA www.cbre.com/florida Florida Management STATE OF FLORIDA Mary Jo Eaton Executive Florida +1 305 428 6329 maryjo.eaton@cbre.com INVESTOR SERVICES Patricia Nooney Senior Florida +1 813 273 8450 patricia.nooney@cbre.com VALUATION & ADVISORY James Agner Florida +1 305 381 6480 james.agner@cbre.com PROJECT MANAGEMENT Greg Main-Baillie Florida +1 954 331 1710 greg.main-baillie@cbre.com DEVELOPMENT & INVESTMENT Bob Abberger Senior Trammell Crow Company +1 813 383 3708 rabberger@trammellcrow.com SOUTH FLORIDA Kenneth Krasnow +1 954 462 5655 kenneth.krasnow@cbre.com ORLANDO William Moss Senior +1 407 839 3140 william.moss@cbre.com JACKSONVILLE William Tripp Gulliford III +1 904 630 6344 tripp.gulliford@cbre.com TAMPA Chase Pattillo +1 813 273 8420 chase.pattillo@cbre.com CBRE, Inc. Licensed Real Estate Broker