Social media has changed the world as we know it by connecting people, ideas and products across the globe.

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2 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Social media has changed the world as we know it by connecting people, ideas and products across the globe. Retailers need to take advantage of the ever-growing social community in order to remain competitive. These six tips will help you wrap your head around how to use social media to your advantage.

3 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Encourage shoppers to share... Based on the results from our 2011 Consumer Shopping Habits Survey, 81% of Facebook users actively Like content posted on the social site, and 83% visit websites Liked by Facebook friends. Social sharing increases online visibility. Take advantage of this Like activity by placing social sharing buttons on your website and on each product page to make it easier for shoppers to share items via , Facebook, Twitter or Google+. Share buttons are a must for greater online exposure. They instantly display your inventory to hundreds, thousands and possibly millions of potential customers. The best part, connecting with multiple new audiences through social sharing is completely free.

4 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Give them what they re asking for... Since the sharing functionality increases your online visibility, make sure you re doing your part to turn Likes into sales. Social media encourages shoppers to make more gift purchases. Integrate your webstore with social media sites whenever possible to make it easier for shoppers to find the perfect birthday, Christmas or anytime gifts for friends and family members. For example, Facebook Connect allows retailers to leverage Facebook s social graph on their e-commerce sites. Likewise, ebay created Group Gifts that allows Facebook friends to join together to purchase a gift on ebay for a fellow Facebook user, dividing the gift price among the group and offering group gift cards.

5 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Keep them coming back for more... ROI Research found that in the past year 34% of Facebook users consider themselves more dedicated to retail brands that they are engaged with on the social website, and 46% of Twitter users report greater loyalty to retail brands they follow. Rewarding your social fans can spur repeat purchases. If social engagement encourages more brand loyalty, let your followers know how much you value their allegiance. Reward them with special incentives, such as exclusive discounts or insider information, to foster the relationship between your brand and the customer. Incentives can be big or small, but impactful fan promotions communicate your gratitude for their business.

6 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Talk about it... Our research also shows that 53% of consumers opinions are influenced by comments on Facebook and Twitter. Social customer service is a must. Appoint a social media employee to participate in the conversations happening on social sites and you can directly influence how your brand is perceived. Always remember that social posts should be relevant, valuable and informative. Tackling this new approach to customer service offers communication with multiple customers at once and social posts create lasting impressions. Social media conversations allow you to highlight new products, services, promotions and accomplishments and help prevent a negative situation from spiraling out of control. Using social media, retailers like you can post real-time updates to inform consumers of issues, answer questions and address problems. As with any relationship, communication is key.

7 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Be captivating... Don t miss out on the fun happening within social communities. Social media is much more casual than other traditional forms of marketing. In order to stand out, use social outlets to be amusing, creative and interesting. New social channels such as Pinterest can open the door to a plethora of new loyal fans through a single image. Use creative images of new or hot products on your website, Facebook page and Twitter to encourage consumers to pin the item to their Pinterest boards. Once pinned, the item is immediately displayed to thousands of other Pinterest users, which can help drive traffic to your website, increasing exposure for all of your online offerings.

8 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Think beyond the billboard... More than 500 million people view Facebook ads, on and off Facebook. Facebook ads target the most relevant audience based on geography and personal preferences that are associated with Facebook profiles. Social advertising is a must to gain visibility beyond your competition. Social media ads are highly targeted and can be much more effective than past advertising methods. ComScore reports that Facebook ads reach 75% of Internet users multiple times per month, creating a great way to build a targeted, loyal fan base on your Facebook page and for your overall brand. Twitter is another targeted way to advertise your inventory in a quick and efficient manner. In a world where many fast forward through TV adverts, the short-and-sweet of Twitter is a great way to capture shoppers on the go. Capturing new audiences in the social media world is an easy way to increase ROI and drive sales. Follow these six marketing tips to expand your online exposure through social channels. It s time to start sharing!

9 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Six Social Media Marketing Tips for Online Retailers Encourage shoppers to share... Place social sharing buttons on your website and on each product page to make it easier for shoppers to share items via , Facebook, Twitter or Google+. Give them what they re asking for Integrate with social media sites to make it easier for shoppers to find the perfect birthday, Christmas or anytime gifts for friends and family members. Keep them coming back for more Reward your social fans and followers to encourage brand loyalty and spur repeat purchases. Talk about it Appoint a social media employee to participate in the conversations happening on social sites and directly influence how your brand is perceived. Be captivating Be amusing, creative and interesting with your social engagement. Think beyond the billboard Advertise through social media to gain exposure beyond your competitors.

10 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales About ChannelAdvisor ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase the scale and profitability of their global sales through dozens of online channels including Amazon, Google, ebay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor leverages a single inventory feed to more efficiently list and advertise products online, connecting suppliers with shoppers to increase sales. Billions of dollars in sales are driven through ChannelAdvisor every year, and thousands of customers depend on ChannelAdvisor to substantially grow their businesses. Trust us. Be Seen. To learn more: Call UK US DE +49 (0) Visit ausales@channeladvisor.com The global standard for e-commerce leaders.