CAMPAIGN CLOUD. Sophisticated Campaign Management INTRODUCTION. Why this is valuable. > products & services > campaign cloud

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1 CAMPAIGN CLOUD INTRODUCTION Our Campaign Cloud provides all our easy to use SaaS mobile marketing and operational SMS messaging solutions in one place. Read more about our Message Manager and Text Chat applications on our website. As we understand the requirements of different businesses we have developed several user friendly applications to meet your needs, whoever you are. All are accessible through our single-sign-on Cloud Portal and can be activated at no additional cost to you. Campaign Manager is our enterprise level SMS campaign tool, and allows businesses that use it to create complex campaigns comprising of multiple data segments. The solution is a SaaS application accessible completely online and can be used to send SMS anywhere around the globe. Why this is valuable Unlimited volume capacity Unique cloud based online interface, access any time any place Unlimited segmentation and message version possibilities Deploy, stop, edit and resume campaigns Account settings for your time zone Automation for import, deployment and reporting to save time and money Intelligent Filtering accessible on every campaign Sophisticated Campaign Management campaign cloud page 1

2 HOW IT WORKS Campaign Manager is designed specifically to help businesses create complex campaigns to target their users with the right content and the right time. Segment using on campaign filters - improving targeting and ROI. To ensure delivery and accuracy Campaign Manager deploys messages to the cloud platform 10 minutes before scheduled time. Intelligent Filter sets can be applied to each campaign as default, or use campaign specific sets to target specific users. Personalise your SMS with customer information to create a personal relationship. Other Important Features Limit validity period to prevent messages being delivered late for time sensitive campaigns Spread out your campaign delivery to save from overloading call centres or websites Set hours for delivery to occur between to avoid causing complaints and brand damage Inbound rules enable you to manage and respond to your inbound messages, allowing for automated communications and actions Insert multiple custom fields into you SMS campaigns Set your account to a time zone of your choice Capable of deploying 5000 SMS per minute, offering a significant throughput facility. Stop, edit, amend & resume campaigns during deployment. campaign cloud page 2

3 PRIMARY FEATURES Automation Campaign Manager s automated deployment facilities allow you to create import templates to manage all importing, deployments and exporting on a daily basis. Simply saving you time and improve campaign accuracy. Deploy scheduled or one off campaigns by dropping data files on to a secure FTP Export regular reporting to be transferred to your internal FTP Filters Campaign filters within Campaign Manager are a unique solution to ensure improved targeting and a higher ROI. Create data segments within your campaign to drive specific messages to target groups of your customers. By using data segments you can be sure to send the right message to the right people, and with personalisation you can create a unique and personal experience for the customer. Rules Campaign Manager is a two-way communication tool, and campaign rules allow you to manage and respond to your inbound messages with a selection of sophisticated reply and forwarding tools. Reply with an SMS a thank you or information message Forward to another mobile number, group of mobile numbers or address for disaster recovery or lead generation Execute a database lookup to drive a response out with specific requested information product information or statistics Respond with a different message to the first X responders following by another message for all others competitions or promotions. campaign cloud page 3

4 MANAGE YOUR CAMPAIGNS Multiple Campaign Statuses Campaign Manager keeps you updated with the progress of each of your campaigns from creation of the draft to deployment. Once your campaign has been deployed, your user interface will display the current status of your campaign, keeping you updated with its progress. Once your campaign is in deployment you can: View the progress of your campaign in the user interface (percentage complete). Stop a campaign (whilst in deployment) from sending any further messages. Amend a campaign whilst your campaign is on hold you can edit the message and scheduling options, then re-deploy. Reschedule a stopped campaign (stop a campaign if the response rate is overloading your call centre). Resume your stopped campaign and continue from your last point of delivery. Resuming a Failed campaign - a campaign may have failed because of a user fixable reason (no credits). You will be able to finish the campaign once the credits have been purchased. campaign cloud page 4

5 APPLICATIONS & USE CASES Automate SMS campaigns daily for Birthday or welcome messages using automated FTP import and scheduled campaigns. Deploy manual campaigns with personalisation through merge fields containing first name and offer codes. Stop campaigns generating high response rates and resume to assist with call centre volume. Stakeholders can track business unit activity through high level reporting and statistics for audit trail. Bulk unsubscribe mobile numbers to meet compliance and create a responsive database. Global clients can setup their account within their local time zone, helping deliver timely campaigns. Campaign rules can be setup to send automated responses for workflows. Segment by location, customer type or product preferences to ensure consumers will receive the messages well. Personalise your SMS with merge fields, include user data and unique codes. campaign cloud page 5