Introduction to Reselling

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2 Reselling Pure360 solutions Build your brand as the no.1 solutions provider, and an expert in the digital market Capture new business away from your competition Easily upsell new services into your existing customer base Make high margins on all Pure360 solutions Give your end clients the ability to view multichannel through one window The key elements covered are: The reseller options available to suit how your business works How to charge for Pure360 solutions How to pitch Pure360 solutions to your existing customers and new prospects How to train and support your customers on Pure360 solutions Each section details the value to you and your prospects of our services, the tools we will give you during the pre and post-sales process, and what key things to think about when managing the process: 2

3 Reselling options You have the choice of two options dependant on what type of reseller you want to be, and the type of clients you work with. You can choose either option, and can change at anytime. Your Whitelabeling Selling under your own brand If your company wishes to resell our solutions under your own brand, then our solutions can be white-labelled, giving you continuity across your services and building your brand as the number one solutions provider. The whitelabel offering allows you to rebrand the interface either as part restrict functionality to best match the services that you are delivering to the client. Integration The product has a SOAP API which gives full integration capability. Everything that can be done on the interface can be accessed via the API. This ensures that the PureResponse platform can be fully integrated to the rest of the your suite of products. 3

4 Option 1: Partner This option will give you a choice of solutions to offer to your clients, whilst letting you earn margins by buying discounted /sms credits for each solution. You will have the choice of our Pro or Expert-level functionality and can then buy bulk credits for each account, the more you buy the cheaper it gets. If you have different sized clients, they can have a system that suits them and can up/down grade at any time. Summary: Your clients will have full access to the /sms system You have a sliding scale of discounts, the more systems you buy, the cheaper it gets You can buy bulk credits for each account, also on a sliding scale You can get fully-itemised separate billing per end client, making service charging easy We can re-skin our software under your branding, showing you as experts in our solutions We train and support you as our client, making you become experts in our solutions We improve our solutions constantly, making you market leaders in our solutions = /SMS Credit Client Client A B C = Your Clients Client A Client B Client C 4

5 Option 2: Strategic Partner This option will make you a premium solutions provider in the and SMS market, whilst and SMS services. Summary: Your clients have full access to the /sms system You have a sliding scale of discounts, the more systems you buy, the cheaper it gets You can buy bulk credits to share over all accounts, making you very high margins You can get fully-itemised separate billing per end client, making service charging easy We train and support you as our client, making you become experts in our solutions We improve our solutions constantly, offering your clients market leading The minimum bulk amount of credits for our Strategic Partners is 10 million = /SMS Credit Client Client A B C = Your Clients Client A Client B Client C 5

6 How to charge your clients The commercial model is simple; you get access to the platform at a discounted rate and act as an aggregator for credits allowing you to buy cheap due to volume discounts and sell on at reseller clients. We will give you the knowledge and tools to charge most effectively for the Pure360 solutions: Separate, fully itemised billing per end-client Reporting features to manage credit charges per client Ideas of pricing models to suit your business current payment schemes (see below) All Pure360 solutions are based on setup + monthly + bulk credit pricing models. Your business can add your own margins to this in six different ways. Every reseller likes to price in their own way, and the Pure360 solutions will make you high margins on any of these pricing models. We can discuss which is best for you before each individual prospect, or from the very outset of our relationship. We have resellers making high margins on all of these pricing models. Initially, you will need to decide the level of margin you wish to earn from your clients on the Pure360 solutions. This margin will be on top of the discounts you will receive each time you resell our systems and bulk credits. from the outset, but there is so much more to be earned, and the additional margin you decide service), so these resellers earn from Pure360 reseller discounts AND their own additional margins. In short, for many of our resellers, reselling Pure360 and SMS solutions has become their Choose which Partner option suits your business Then decide how much margin you want to make and add this on to the already discounted It is up to you how you invoice your clients, but we have detailed six options at the end of this guide to give you some ideas 6

7 Ways to invoice your clients: Many of our resellers like to have their own way of charging their clients for /sms services. of margin you want to make, you can then invoice your clients in the most appropriate way. Below are some ideas of how our existing resellers do it: Set-up + monthly charge + Bulk credits Pence per credit (i.e per sent) charges Annual subscription (12 month contract, paid upfront) Annual subscription (12 month contract, paid monthly) Monthly charge only (no setup or bulk, or contract) MARCH 6 Call your account manager to discuss the best option for you. How to pitch Pure360 solutions We will give you the pre-sales tools to go into a pitch with the resources to demonstrate the value of the Pure360 solutions. We will provide you with: Consultative check lists for you to use, to make you appear as experts in our services When pitching to your clients, they need to understand how the Pure360 solutions will add value. We have detailed the value your prospects will gain: 7

8 Marketing Solutions: Your clients will save time and resources by letting the system do their upselling, cross-selling and marketing/transactional communications for them. s can be sent out automatically as and when it is optimal to each individual recipient, as well as any regular bulk mailing campaigns they may want to do. Value to you: and resources. Value to your clients: your prospects will gain more inbound leads from letting the system optimise sales opportunities, and create more trust from their customer database. All their In short, the system will do the following: customer base Increase revenues from upsell/cross-sell opportunities Increase inbound leads from sending the right message to the right people at the right time Increase the size of their database through strategic data-capture and segmentation What is the objective of their campaign? What is most important to them? (System features? Expert advice? Value?) 8

9 What do they hope to gain from the campaigns? (More sales? More leads? More brand awareness?) When are they looking to send s out? Eg. Is this a bulk campaign? or auto-triggered s based on dates? How do they store their data lists? (Excel spreadsheet/crm? Would they want to integrate? Our system can easily integrate with any system) How big is each data list? (How many thousand s per month? + triggered s?) How would they like to create the s? (In-house designer? Or use our editor?) Who will be using the system on a daily basis? (how do they prove the value of their work to their boss?... our system gives ROI reporting so this may help) When do they need to send the next campaign? Who else is involved in their decision process? SMS Marketing Solutions: The SMS solutions can automatically send SMS for any reason. You just need to understand the objective of the SMS. Value to you: automated, saving you time and resources. 1 New Message Hello. Thanks for signing up to our SMS system... Value to your client: your prospects will improve their business opportunities, and create more trust from their customer database as all their 9

10 What is the objective of the SMS campaign? Which of the following options does the campaign cover: A. Sending SMS outbound from company to recipient, for marketing purposes B. Sending SMS outbound from company to recipient, for non-marketing purposes C. Sending SMS outbound from company to recipient and then receiving replies D. Inbound SMS from recipient to company, then automatically sending responses depending on content of inbound SMS How big is their SMS database? When do they need to send the next SMS campaign? Who else is involved in their decision process? and account management teams pitch your new and SMS services in the most value-added Once you have a new client, you can train them on their system... How to train and support your clients: We will give you the tools to train and support your clients: Your own training guides to give to clients Your company will have ongoing free phone and access to our customer support team We will train you on all relevant systems so you are experts before you get any new clients

11 clients as well as a check list of system tools available, and their practical uses, to see what areas your clients are using the most, and what they could be using more of. Your company will have ongoing free phone support, and free access to our Support ticketing system available directly through your account. We have one of the largest customer services as possible. You will also have access to our Pure360 Knowledge base containing guides, blogs, FAQs and video tutorials. We will hold regular account reviews with you to ensure your clients are getting the most out of the system, offer suggestions for new marketing strategies using the system tools, help to analyse and understand report stats and how these can be used to improve future campaigns. At each account review we will also discuss any additional help and support needed for reselling the Pure360 platform. These account reviews can be held over the phone your dedicated account manager. Pure360 Support Phone SUPPORT Conclusion: Resellers make additional high revenue streams for little extra resources used their need you even start to pitch this out to end-clients We will always support you the clients you talk to. 11

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