CHRISTIE DIGITAL JOB DESCRIPTION QUESTIONNAIRE

Transcription

1 CHRISTIE DIGITAL JOB DESCRIPTION QUESTIONNAIRE POSITION: DIVISION: DEPARTMENT: Channel Marketing & Communications Manager EMEA Christie Digital Systems Canada Inc. Sales & Marketing EMEA EMPLOYEE NAME: REPORTS TO: Title: Director of Marketing EMEA APPROVAL: Incumbent: NA Manager: Brant Eckett Date For HR Use Only Revision Date: Evaluation Date:

2 MAJOR ELEMENTS OF YOUR JOB: SUMMARY: In one or two sentences, describe the primary purpose of this position. The Channel Marketing and Communications Manager EMEA will manage the marketing communication of Christie s brand, products and solutions to Christie's network of partners, distributors and consultants in EMEA. Working closely with the Director of Marketing EMEA, the EMEA marketing team and representatives of the EMEA sales team, the Channel Marketing and Communications Manager EMEA will manage the development of our channel marketing strategies to ensure Christie is understood to be and represented by our channel network; as a leader in helping end-user customers create and share the world s best visual experiences. The role requires a strong mix of abilities; commercial awareness, in particular recognising those factors that motivate channel to align their communication to our own. Structured and disciplined thinking, as communication to the network relies on good communication systems and the maintenance of high quality channel data. And finally the ability to negotiate and influence through either visual and written communication or direct face to face engagement of partner stakeholders, to achieve Christie's communication and business objectives. ACCOUNTABILITIES: Describe the major accountabilities against which your performance will be measured. They should be limited to accountabilities not activities. This position is accountable for marketing communications to the partner network, ensuring they are aligned with Christie's business objectives in EMEA and the various sales strategies in place across territories in the region and Christie varied product portfolios. The role is accountable for the regionalisation of channel marketing communications into those languages supported by EMEA for business communication which currently include International English, French, German, Italian, Russian and Spanish. The role is accountable for implementing, developing and maintaining the best available channel communication systems given Christie's resources, existing (and future) commitment to CRM and other browser-based systems used for the capture of channel data. The role is also accountable for the development and maintenance of partner network data for both partner companies and individuals of those companies in EMEA. The position is accountable for the promotion of Christie's products, services and brand via the partner network's own marketing and communication activities in EMEA. Which includes, but is not limited; to websites, micro sites, e-bulletins, direct mail, corporate magazines, trade-shows, open-houses, roadshows, sponsorship and promotional materials. The role is accountable for the protection of Christie's brand against misuse by Christie's partner network in EMEA. 2

3 PERFORMANCE WILL BE MEASURED BY: Delivery of regular and appropriate channel communications to an agreed schedule. That includes the regionalisation of communication in languages supported by Christie EMEA. The publishing of brand and product information on partner network's websites and catalogue collateral. Maintaining the integrity of partner data and partner records to insure information held and distribution of marketing communication is to an audience that accurately reflects Christie's current partner network. The support of targeted marketing and channel marketing programs. RESPONSIBILITIES: What are the major duties and activities required to undertake this position? 3 Manage the maintenance and routine cleansing of partner records and data using outside service providers and working with internal support team for CRM and web marketing manager for Christie's partner portal. Create and administer marketing communication to EMEA partner network and approved end-users by e-bulletins, indexed e-bulletins, direct mail and either corporate magazine or regional EMEA magazine. Manage the introduction and development of digital asset management system for the distribution and promotion of marketing materials to the EMEA partner network and targeted tier-1 B2B media and authorised freelancers. Manage the introduction and development of lead conversion systems using the corporate approved 'Envoke' and 'Bettermail' system. To include working with the PR & Communications Manager EMEA to identify white-paper, technology brief, case study and other content marketing assets suitable for use in lead conversion systems. With support from the Director of Marketing EMEA manage the application of cooperative marketing development funds for the EMEA partner network. Develop and execute channel marketing programs to support the sales and business development of Christie product series and solutions via the EMEA partner network. Administer the distribution of approved marketing support material to partner network for use in the promotion of Christie brand, Christie products and Christie marketing programs as appropriate. Meet unique or custom requests from partner network for marketing materials. Ensure all marketing materials developed or used by the partner network comply with Christie s creative and brand identity and in consideration of future branding development and positioning both as a whole and in acknowledgement of Christie s personas across various business units and product portfolios.

4 Manage and administer the selection, purchase and distribution of marketing promotional items and giveaways to support the promotion of Christie brand, engagement of digital asset management system by the EMEA partner network and to foster positive relationships between Christie and the Christie Partner Network. Administering the annual classification and distribution of partner certification, to include Certified Partners, Certified Technical Partner, Authorised Service Centre and other status as developed. Administer the annual re-registration of partner login and password details to the EMEA partner portal. Provide quality control and tactical oversight over marketing concepts and projects as they impact business and sales development via the partner network. Administer Christie collateral inventories across Christie's branch office in EMEA, including Christie agent representative companies in Italy and Russia to include the re-ordering of Christie collateral via Responsible for the accurate implementation of marketing plan activities, to budget. Other projects as assigned. ORGANISATION STRUCTURE: To determine where you fit within the organisation and your level of responsibility, list the title of your immediate supervisor/manager and if applicable your direct reports. Thousands $ Primary Contributory Department Expense Budget US$500K X Capital Budget tbd X Division Sales Core Business Sales Other NA NA NA 4

5 Briefly describe the level of supervision your position requires and those decisions made without reference to supervisor or manager. Minimal day-to-day supervision. Decisions requiring a change in company position or messaging are discussed with Vice President Global &Corporate Marketing or executive management as required (VP and C-level) Give details of the sources of instruction for the work you do. Consider both written and verbal. Sources of instruction come from Director of Marketing EMEA, EMEA Marketing Managers, Regional Sales Directors, EMEA Senior Management Team, VP EMEA and Executive Management. INTERPERSONAL COMMUNICATION: List your internal and external customers and indicate if this position is required to motivate, negotiate or influence these contacts. Please give details. Internal: External: Director of Marketing EMEA, EMEA Marketing Managers, Regional Sales Directors, EMEA Senior Management Team, VP EMEA, Executive Management and occasionally EMEA Technical Services. Corporate CRM team, Corporate Digital Marketing team and GIS. EMEA Partner Network, including partner resellers, distributors, integrators and consultants. FSA, Agito and other external service providers. EDUCATION: What is the optimum formal education required to perform this function? Undergraduate with 3-year formal degree in Business Studies, Marketing or a related field of study. List professional certification(s) or license(s) required to perform this job. None required, but value of certification from CIM recognised, particularly as it relates to channel marketing. 5

6 EXPERIENCE: How much experience is required to perform this job at a fully competent level? On the job: Minimum 3 years experience, ideally 5 years. Related: 10+ years Define the elements of this job which can only be learned through direct experience either in a specific industry or within this organization? SPECIALISED SKILLS: List examples of any specialised skills, e.g. communication, writing, presentation or the operation of equipment required to perform this job including computer hardware and software. Prior experience of implementing a contact database or CRM system. Prior experience of implementing a lead conversion process and or system. Can demonstrate commercial writing skills as it relates to corporate communication or channel communication. Can demonstrate the ability to design and develop channel marketing programs. Can demonstrate the ability to determine appropriate metric sets and secure performance analysis from them. Knowledge of layouts, graphic fundamentals, typography in relation to the limitations of the web and junk and spam filters. Have the ability to storyboard, translate and present ideas to designers, internal sales stakeholders and external partner network. Ability to lead projects from concept to completion. Experience with software tools critical for today's creative design approaches (such as Photoshop, InDesign, CSS html and Adobe Acrobat Pro). Experience with software tools critical for communication (MS Powerpoint, Content Management Systems, ideally authoring and publishing in a Microsoft Sharepoint environment). Ability to make evaluative judgments, to communicate effectively, both orally and in writing 6

7 SPECIALISED SELF MANAGEMENT COMPETENCIES: Pro-Active Strong team leadership skills Ability to coach and develop others Strong planning and organising skills Able to deliver results Ability to be resilient and adapt to change Exceptional teamwork and collaborative approach Ability to influence and persuade others to support delivery of marketing programs Strong interpersonal skills are essential including relationship management and conflict management skills 7