Marketing and Communications Manager Heslerton Road, Dunsandel, Canterbury
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1 Position Reports to Brand Manager Marketing and Communications Manager Company Synlait Milk Ltd Date: December 2012 Location 1028 Heslerton Road, Dunsandel, Canterbury Purpose To be Synlait Milk s brand champion, developing and implementing the company s brand positioning strategy including branded programmes and sponsorship, driving brand awareness through the creation of robust brand collateral in line with the brand positioning strategy, and ensuring Synlait Milk s brand and reputation is managed and protected at all times. Key Performance Areas Leadership Relationship Management Responsibility is taken for being the brand champion, leading and managing the development and execution of the brand strategy for Synlait Milk. Develop and maintain effective relationships with key stakeholders. Develop and maintain relationships with key industry contacts. Brand Management Develop and maintain Synlait Milk s brand positioning strategy in conjunction with the Marketing and Communications Manager, General Manager Nutritionals, and General Manager Ingredients. The Synlait Story is nurtured, developed and maintained. Lead the production of brand related collateral and materials and/or the integration of brand messages into business activities and initiatives. Brand Manager December 2012 Page 1 of 6
2 Key Performance Areas Develop brand resources including still and moving imagery and logo development. Lead the development, execution and management of Synlait s branded programmes. Work with internal stakeholders to develop branding which supports and enhances the emotional connection employees have with the business. Work closely with contracted design and advertising agencies to develop Synlait Milk s brand experience. Provide advice and guidance to the business on all brand matters. Sponsorship Management Develop and implement a sponsorship plan which aligns with Synlait Milk s strategic direction. Lead and manage all sponsorship activity within the annual budget allocated. Regularly review and assess the effectiveness of current sponsorship. Investigate and recommend any new sponsorship opportunities for Synlait Milk to consider as appropriate. Compliance/Risk Management Comply with all relevant company policies and delegations. Participate actively in the development/maintenance of the Synlait Risk Management Framework and ensure relevant risk mitigation strategies are implemented and maintained. Identify and remedy any health and safety hazards and report any incidents Projects Lead and manage business unit projects and crossfunctional projects as required and within scope/budget. Undertake specific analysis and investigations at own initiative and as directed, to enhance business profitability in an accurate and timely manner. Brand Manager December 2012 Page 2 of 6
3 Key Performance Areas Professional & Personal Development Undertake identified personal training / development with the prior approval of the Marketing and Communications Manager. Remain abreast of current industry related trends, practices and disciplines and undertake regular updates in either competency training or changes in law as required. Keep up-to-date and demonstrate awareness of relevant legislation and best practice. Build networks with relevant organisations, professionals and associations. Key Relationships Internal External CEO Senior Management Team Marketing & Communications Manager Marketing & Communications Advisor Sales and Customer Services teams Business Development, Research, New Product Development and Marketing & Innovation teams Manufacturing/Production teams Supply Chain/Quality and Environment teams Human Resources Consultants Technical Experts Various agencies, including brand design, advertising and PR agencies Sponsorship/alliance partners Budget Operating Expenses - Authorities Delegated authorities within the Synlait Delegated Authorities Policy. Decision making in scope of this position Brand Manager December 2012 Page 3 of 6
4 Organisational Structure Chief Executive Executive Assistant Chief Financial Officer GM HR and Quality GM Nutritionals GM Supply Chain GM Ingredients Marketing & Communications Manager GM Manufacturing Brand Manager Marketing and Communications Advisor Competencies Deciding and Initiating Action Writing and Reporting Persuading and Influencing Learning and Researching Makes prompt, clear decisions which may involve tough choices or considered risks, takes responsibility for actions, projects and people, take initiative, acts with confidence and works under own direction, initiates and generates activity Writes clearly, succinctly and correctly in a structured and logical way which meets the needs and understanding of the intended audience, writes convincingly in an engaging and expressive manner, avoids the unnecessary use of jargon or complicated language Makes a strong personal impression on others, gains clear agreement and commitment from others by persuading, convincing and negotiating, promotes ideas on behalf of self or others, makes effective use of political processes to influence and persuade others Rapidly learns new tasks and quickly commits information to memory, gathers comprehensive information to support decision making, demonstrates a rapid understanding of newly presented information, learns from successes and failures and seeks feedback, manages knowledge Brand Manager December 2012 Page 4 of 6
5 Creating and Innovating Entrepreneurial and Commercial Thinking Delivering Results and Meeting Customer Expectations Produces new ideas, approaches or insights, creates innovative products or designs, produces a range of solutions to problems, seeks opportunities for organisational improvement, devised effective change initiatives Keeps up to date with competitor information and market trends, identifies business opportunities for the organisation, demonstrates financial awareness, controls costs and thinks in terms of profit, loss and added value Focuses on customer needs and satisfaction, sets high standards for quality, quantity and productivities, monitors and maintains standards, works in a systematic, methodical and orderly way, consistently achieves work goals Qualifications and Experience Qualifications: A relevant degree in Marketing, Business or Communications, supported by relevant practical experience in brand, and/or marketing communication leadership roles. Experience: 5-7 years experience in brand management and/or marketing and the development of brand identity. Business to Business and CRM experience essential with Business to Consumer experience highly regarded. Public relations, digital management/marketing, marketing, collateral development, social media, stakeholder and community engagement, sponsorship, and internal/external communications. Can work at both strategic and tactical levels. Development of effective marketing communications strategies with measurable outcomes. International market experience preferred but not essential. Strategic planning and project management. Dairy, primary or agricultural sector experience is preferred. Brand Manager December 2012 Page 5 of 6
6 Health & Safety 1. All staff must be conscious of potential safety problems at all times 2. A Health and Safety Policy is in place within Synlait. Instructions regards safety given by the Health and Safety representatives must be followed at all times. Non-Limitation Clause This job description is not intended to be a complete or limiting description of the functions that the employee may reasonably be requested to undertake both within and outside of the normal hours of work. ACKNOWLEDGMENT I have read and understand the above job description. Employee Name Signature Date Brand Manager December 2012 Page 6 of 6
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