Digital Marketing Capabilities

Transcription

1 Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015

2 Company Framework Focus on ROI 2

3 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning outline to our clients by making a single technology and marketing destination for all your business needs. Our clients have found in us a right-size partner who combines scale, solidity and customer in-center Strong Domain Knowledge Our solutions have a strong domain focus that helps our clients in different industries maximize the value of their IT and Outsourcing spend Positive investment in People and Infrastructure Our key strength is our people and we have created structure that allow us to attract, train and retain the best talent. Driven by an Innovation Engine Our Core Operation competency, delivers think-tank services and helps create accelerator-led solutions for our clients 3

4 What We Do We Plan, Design, Execute & Measure Integrated Marketing Strategies for our Esteem Clients We are a One - Stop destination for comprehensive Digital Marketing Solutions, aiming at increasing business ROI with minimum Investments Our Expertise and command of Technology enables us to Plan, Design, Execute, & Measure integrated marketing strategies that Leverage Marketing Automation, Business Intelligence, best in class design to connect prospects with clients wherever, whenever & however they live online. We engage consumers with your brand, 90% of respondents agree that it is becoming increasingly important that brand uses pull interactions such as social media & online communities rather than traditional push campaigns 4

5 How We Do Increase web traffic to your website Reduce the cost of advertising across other expensive marketing media Sell and promote the products and services online to the target customers Brand the product within the target audience Expand online business & awareness globally Leveraging the Social Media Platform 5

6 Services on Sale PPC SEO Digital Marketing SMM SMS Campaigns Campaigns IVR/Voice Campaigns WhatsApp Campaigns 6

7 Search Engine Marketing (SEM) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. SEM may use Search engine optimization (SEO) which adjusts or rewrites website content to achieve a higher ranking in search engine results pages Pay per click (PPC) 7

8 Pay Per Click (PPC) SEM is a form of internet marketing seeks to promote websites by increasing their visibility in search engine result through use of Pay Per Click campaigns ( PPC ) Ability to set your own budget:- With PPC, you can define exactly how much money you want to spend. In Adwords, for instance, you can set a daily budget. Once your budget has been reached, your ads will no longer display for the rest of the day. Target specific keywords:- Another advantage to PPC marketing is the ability to target specific keywords. If your website sells personalized t-shirts, you could target keywords such as "personalized t-shirt," "custom t-shirt," "design your own t-shirt," etc. This creates highly targeted visitors whom are ready and eager to purchase your product. Faster results than organic search traffic:- It can take months or even years to rank a new website high for its respective target keywords. On the other hand, PPC marketers can instantly place their site on display for any keyword they choose (assuming it's within the terms and conditions). Target specific regions:- Want to display your ads to a specific state or city? With Adwords, Bing Ads and similar PPC platforms, you can. 8

9 Search Engine Optimization (SEO) SEO aimed optimize the ranking of the portal on the search ensuring Quality traffic. SEO simply increases the chances of your website to be founded through searching in Search Engine when they search about things you provide in your website (products) with the help of web spider Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. ROI - SEO provides traceable and quantifiable results, regardless of whether you are an ecommerce or nonecommerce site so there are no qualms when it comes to ROI. Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Increased site usability In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. 9

10 Social Media Marketing (SMM) SMM is Building a business through social media ( Blogs, Forums, Social Networks, Videos / Photo sharing sites) Facebook Management Twitter Management LinkedIn Management YouTube Management 10

11 Facebook Management Creating Profile & Company Page Content Development Buzz Creation Integration page with other social media channels Post updates with links to the desired landing page Joining Groups & Pages Adding Members & Starting Discussions Adding custom tabs Tagging use of various external interactive Apps Sharing Links Creating facebook Like button & badge, to place it in the website & blogs Run Contests, Promotional Campaigns, Polls Video sharing via YouTube tabs ( for viral campaigns ) Photo sharing via page flicker apps/ similar apps Document sharing Customized contact form / registration form Promote blogs / fees 11

12 LinkedIn Management Creating Profile & Company Page Integrating profile with other media channels Add Connections & Join Groups Targeting & Networking with the influencers Starting Discussions in groups Publish Press Release Create Polls Launch & Promote events Submit Feeds Share Presentation & Links Integrate blogs to the profile Active participations in relevant Q&A s 12

13 Twitter Management Creating Twitter Handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Post natural updates frequently Influence mentions Create a twitter badge & place it on the site and blogs Increase followers base constantly Network & Engage the followers Tweeting based on trends 13

14 Google + Create Profile Create Page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining Pages Adding influencers to our circles Starting Discussion Sharing Links Video, Photo or Document Sharing Tagging 14

15 SMS Marketing Solution We can help you market your brand, product or event through Bulk SMS Marketing. SMS is the most Instantaneous and Effective method of interacting with prospective customers that has clearly emerged as a potent marketing medium. Bulk SMS service has become the primary choice for reaching large audiences to send large volumes of messages. In order to stay in touch with your potential and existing customers - send bulk SMS without interrupting your core business functions. It is one of the most simple, efficient and quick method to advertise and market new promotions. Bulk SMS Gateway offers following services for SMS in India and Abroad Bulk SMS Services Promotional / Transactional Route Short Code services Long Code Services (Virtual Number) SMS Contest, Polling & Voting Application Broadcasts and Alerts 15

16 Marketing Solution Our Marketing service let's you focus on your business not the technical issues of sending out your mass bulk s. We offer the most affordable and cost effective pricing structure in the advertising industry. technology is always evolving, so the list of benefits is growing every day. A few examples of some of the benefits of utilizing to reach your clients and customers include the ability to :- Increase sales Generate repeat business Gain customer insight / feedback Up-sell current customers Win back latent customers Build customer loyalty Realize instant campaign results Generate detailed leads Improve tracking and feedback Easily change and tweak marketing campaigns Realize instant campaign results Drive web traffic or storefront traffic 16

17 IVR Campaigns Interactive voice response (IVR) is a technology that allows a computer to interact with humans through the use of voice and DTMF tones input via keypad. Here is a list of a few benefits from using an IVR. Increase first contact resolution Increase customer service efficiency Increase agent and company efficiency Reduce operational costs Increase professionalism Increase customer satisfaction The benefits to using an IVR are clear and the associated costs are relatively low. It is therefore a sound investment with huge ROI. 17

18 WhatsApp Campaign SMS & Broadcasting aside, over at Spacecos, we find new and improved methods of message broadcasting to help deliver your message across to a wider base of potential clients. With Spacecos new service of WhatsApp Messaging, reach out to a large database of thousands of customers in one go. Our service helps you to send Promotional text Images Video Audio 18

19 Our Esteem Clients 19

20 Our Esteem Clients shaster 20

21 Contact Us For Sales Enquires or Queries: sales@spacecos.com Contact No: Mobile:

22 Thank You