Wellbeing tourism project of Finland Vierumäki

Transcription

1 Wellbeing tourism project of Finland Vierumäki

2 Program of the day Wellbeing travel -project introduction and news Arto Asikainen 9.30 Finland Care project Pirkko Autio Competition of the best wellbeing product Lunch Networking and individual meetings of the partners

3 Wellbeing project - Target Russian middle class is more and more intrerested in health, wellbeing, sports Spa and relax holidays is a growing trend in Russia Health tourism abroad is growing > Finland must take advantage of the trend Especially in Moscow Finland is too often considered only as a winter destination during the New year season > Finland needs more all year round unique selling points for Russians Finland has good spa and wellbeing infrastucture, but by far not common marketing of this product, nor common concept for Finnish wellbeing product > Finrelax concept and its partners to be unified under common umbrella Finpro has lauched the project Finland Care > Health and wellbeing sector of Finland to be marketed simultaneusly in Russia

4 Target it is so simply! More tourists, more money!

5 Partners - Finland Spas / Helsinki & Helsinki Region - Flamingo Spa - Hotel Haikko Manor & Spa - Långvik Congress & Wellness Hotel - Spa Hotel Päiväkumpu - Siluetti Spa Spas / Costal Area & Archipelago - Naantali Spa / Ruissalo Spa - Yyteri Hotel & Spa Spas / Lakeland - Imatra Spa - Koli Spa Lotus - Spa Hotel Kunnonpaikka - Spa Hotel Rauhalahti - Runni Spa

6 Partners - Finland Sport institutes: - Vierumäki Leisure Center - Kisakallio Sport Institute Holiday Centers: - Holiday Club Finland - Sokos Hotels Lakeland - Wellness Village Anttolanhovi & Savonlinna Region Health care & wellness centers - Hotel Valo Regions / United partners - Häme Region - Ruka Region - Viking Line & Aland Isles

7 Partners - Russia Aerolink Alexandra Tour AtonTour cancelled Bewell cancelled Danko Travel Company F-Travels Ferry Center Grand Tour Inart Voyage Jazz Tour Kaleidoskop Labirint Millenium Voyage Nordic Partners Nordica Finland Pac Group Quinta Tour Samiko TB Solvex Vedi Tour Viking Travel cancelled Aerotravel Group All Travel Stars Bontour Center of interesting tours Uncle Nick Edelweiss Grant Tour Neva Neva Seasons Saimaan Matkaverkko - cancelled Saint-Petersburg Travel Shop Prostor Plus Versa West Travel

8 Budget Visit Finland: euros Finnish & Russian Partners: euros euros

9 Project marketing actions Product development & B2B - First development seminar for the Finnish partners - Vierumäki networking days Pre / post tours (Flamingo, Siluetti, Päiväkumpu, Kisakallio, Långvik, Haikko, Vierumäki, Valo, Anttolanhovi, Sokos Vesileppis, Kunnonpaikka, Rauhalahti, Koli Spa, Imatran Kylpylä) - Product development seminar, Friday afternoon17th January West-coast / Yyteri Spa, Naantali Spa / Ruissalo Spa in May 2014 for travel trade Media Trips - Flamingo, Häme Region, Ruka region (Liza, Otdokhny, S7, Dobryi Sovety, Letual, Trip Point, VIP Kupi, Cosmo, Woman, Aeroflot World) - Ruka Region (Marie Claire) - At least two more media groups / January June Additionally individual media visits

10 Project marketing actions Marketing tools - Finnish Wellbeing brochure (Finnish partner page + region page / contact information of Russian Touroperators) - > Silence, please section to be transformed as wellbeing section (Finnish partner with the region / contact information of Russian Touroperators) Launch in January 2014 Marketing events in Russia - Antor Medical Tourism workshop in Moscow MITT (March 2014) / MedShow (September 2014)TBA later,not confirmed yet! - PR-event for media Saint Petersburg and/or Moscow / 02-04/2014

11 Project marketing actions Consumer marketing, advertisement campaign (appr euros) - Detailed marketing plan and media mix under work (Simena Communication) - Main campaign will take place in Moscow starting from February Main contact to be given in the advertisement module: Option / Tailor made additional marketing - Needs extra budget from Finnish & Russian budget