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1 QUESTIONNAIRE FOR TOUR OPERATORS Dear Respondent. If your company organizes trips to Russia as well as Finland, please answer questions 1-5 and If your company does not (yet) organize trips to Russia, please answer questions 1-11 and If your company does not offer trips to Finland, please answer questions 1-3 and I. RESPONDENT / INFORMATION ABOUT THE TOUR OPERATOR 1) Please provide your contact information Name: Position: Phone: 2) The tours that my company organizes for its clients are best described by the following product descriptions. (circle the appropriate items and fill in the required information) a) Activity and special interest tours; the most common activity or special content for the tour is b) Group travel; the average group size is: c) Nature and adventure tourism; the key content of the trip is: d) Bus trips or touring; the key content of the trip is: e) Theme tours; the key theme of the trip is: f) Other trip; the key content of the trip is: 3) Does your company organize / offer tourism services/products? (circle the appropriate items and fill in the required information) a) To Finland?, where:. Go to question 20. b) To rth Karelia in Finland? (see the cover letter and its links), where:. 4) The service chain and co-operation that your company requires in Finland for the trips that it organises: a) What kind of network does your company have with Finnish tour operators / programme service producers? Do you cooperate with a "Destination Management Company" on your tours? b) What kind of cooperation are you involved in?
2 c) How does this cooperation operate? Proposals for improvement? 5) Does your company already organize trips to Russia / Russian Karelia? (circle the appropriate item) a) Go to question 12 b) II. INTEREST IN TOURISM TO FINNISH AND RUSSIAN KARELIA 6) In future, would your company be interested in organising nature and cultural tours, particularly in Finnish and and Russian Karelia? (circle the appropriate items and fill in the required information) a) b), but only if progress is made on visa-free travel c), why? (If you answered, you can proceed to question 20). 7) Cooperation with Russian tour operators? (circle the appropriate items and fill in the required information) a) Do you already have a Russian partner? b) Would your company be interested in cooperation? c) Would your company be interested in providing enhanced travel packages, Finland + Russia or Russia + Finland on the same tour?, why? III. STRUCTURE AND CONTENT OF A NEW TOURISM PRODUCT FOR FINNISH AND RUSSIAN KARELIA 8) Please describe the customer group to which you would like to market a possible tourism product and service developed for Finnish and Russian Karelia. (please write your answers) a) Customer Type?
3 b) The age class of the target group? c) The potential size of the target group? (number of persons) d) Other? (anything else to which your company would like to draw attention in providing the service) 9) What is the key customer expectation that a new product / service oriented towards Finnish and Russian Karelia should fulfil? (circle the appropriate items and fill in the required information) a) Unique natural sites (national parks, protected areas, landscapes) b) Cultural attractions (museums, churches, buildings, tourist attractions, etc.) c) City destinations, shopping opportunities d) Nature activities, summer (e.g. hiking, bird / animal watching, fishing, hunting, canoeing, white water rafting, buggy safaris) e) Nature activities, winter (e.g. snowmobiling, dog sled rides, fishing, skiing) f) Russian & Eastern exoticism g) The local way of life, traditional tours/countryside h) Military history i) Welfare services j) Local food k) Other customer expectation, what 10) What is the most appropriate time and duration for a trip to Finnish and Russian Karelia (summer / winter)? (please write your answers) 11) Accessibility of trips to Finnish and Russian Karelia - should trips begin from Helsinki, Joensuu, or Kuopio (from the airport), or how else would you want transport for such a trip to be organised for your clients? (please write your answers)
4 IV. THE TOUR OPERATOR'S PREVIOUS COOPERATION IN RUSSIA: EXPERIENCES AND FEEDBACK (COMPLETE THIS SECTION ONLY IF YOU HAVE PREVIOUSLY ORGANIZED TOURS IN RUSSIA) 12) How long has your company been organizing trips to Russia? (please write your answer) 13) Please describe the tourism products that your company has organised in Russia. (circle the appropriate items and fill in the required information) a) To what regions in Russia do you organise trips? b) Would you be interested in offering your customers tourism products directed towards both Finnish and Russian Karelia?, why? 14) What kind of tourism products does your company organise in Russia? (circle the appropriate items and fill in the required information) a) Activity and special interest travel; the most common activity or special content for the trip is b) Group travel; the average group size is: c) Nature and adventure tourism; the key content of the trip is: d) Bus trips or touring; the key content of the trip is: e) Theme tours; the key theme for the tour is: f) Other tours, the key content of which is: 15) For how many clients does your company organize tours to Finland/ Russia each year? (write the required answer) 16) What demands does your company make in respect to the provision of tourism services for the destinations you offer in Finland / Russia each year? (write the required answer) a) Accessibility of the area / destination b) Accommodation
5 c) Programme services d) Are you satisfied with quality / overall services? Proposals for improvement? IV. SALES AND MARKETING OF TOURISM PRODUCTS AIMED AT FINNISH AND RUSSIAN KARELIA: A SHARED QUESTION FOR EVERYONE 17) What kind of marketing and sales channels would you consider best for products related to Finnish and Russian Karelia (circle the appropriate items and fill in the required information) a) Brochures b) Trade fairs (eg tourism trade fairs) c) Social media, how? d) Websites e) An electronic booking system and supporting network f) Other, what? V. COOPERATION RELATED TO AN ELECTRONIC BOOKING SYSTEM 18) Do users of your online service need information about tourism services in Karelia (Finland & Russia), and do they seek that information from your online service? (write the required answer) 19) The ENPI CBC "Karelia - developing competitive tourism resort with collaborative platform" project is developing an electronic service platform for marketing tourism services ( and The site is intended to gather centralized information on tourism and tourism services in both Finnish and Russian Karelia. The creation and deployment of the service is still in preparation. a) Would you be interested in cooperating on this electronic service platform? (circle the appropriate items and fill in the required information)
6 , why: If you answered, please go to question 20 b) Would you display Karelian tourism presentations (products / attractions, related information, rates, availability) on the distribution channels that you use (e.g., web pages) if they were available from the "Professional" sections of VisitKarelia? (circle the appropriate item) c) Would you display Karelian tourism presentations (products / attractions, related information, rates, availability) on the distribution channels that you use (e.g., web pages) if this involved conducting a search on the site? (circle the appropriate item) d) Could you link your site to a view on VisitKarelia targeted to your customers (language version, target group definition)? (circle the appropriate item) e) Would you display information on your site, if it was available as an XML feed but this would require installing a a feed reader solution on your site? (Live digital content publishing) (circle the appropriate item) f) Would you display information on your site if it was available as an embedded applet (code placed on the site), which would automatically retrieve information about availability and related matters from the database at VisitKarelia? (circle the appropriate item) VI. WISHES & FEEDBACK 20) Do the clients of your travel agency have any new service expectations and needs (new trends in demand) to which the network of tourism operators in rth Karelia could respond or in which they could offer to cooperate? (write the required answer) 21) Free-form feedback - is there some other development need or feedback that you want to bring to our attention regarding tourism in Finland / rth Karelia, or about this study? (write the required answer)
7 THANK YOU FOR YOUR REPLY!
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