Russian Healthcare Market. Potential for Healthcare Tourism to Finland

Transcription

1 Russian Healthcare Market. Potential for Healthcare Tourism to Finland Elena Kaplieva Deputy head of office, WIRMA Lappeenranta Office in St. Petersburg Director, Nordic clinic Russia Member of the Professional Medicine Association

2 Internationalization of Services Possibilities for the region Tourism development Investment attraction Infrastructure development Creation of new jobs in the region

3 Healthcare System in Russia Potential for Medical Tourism How to Attract Russian Patients

4 Organization Structure

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6 Financing

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8 Private Healthcare System: General Background First European private clinic only in 1999 Only 6,1% of the market 1200 private healthcare providers in St.Petersburg, incl. 800 dental clinics. 20% - genecology and urology, 10% (i.e.10-12) - multifunctional centers Unfair competition with paid services at public clinics Difficulties in joining OMS system no access to provision of hi-tech services Rapid growth of number of private clinic

9 Private Healthcare System and Voluntary Medical Insurance (DMS) tends to be purchased mostly by employers for their staff natural persons - max 15% price - appr RUR public or private healthcare providers insurance companies open their own multifunctional clinics

10 Trends Budget spending on healthcare decreased by 8,7% in 2013 Life expectancy: 58/72 (76/83 in Finland) Focus of primary healthcare Autonomous and budgetary organizations in the healthcare sector Development of standards of medical services and one-channel financing system Development of PPP

11 Trends 53% Russians are unsatisfied with the healthcare services, 5% consider it to be good, 42% - ok 34% doctors agree that the system doesn t work properly *Medical and Health Tourism magazine #6

12 Where Russians go for medical treatment Israel (almost 50% according to some experts) Germany Switzerland Spain, Turkey, France Korea, Thailand and Baltic states

13 Types of medical treatment Rehabilitation Screening and second opinion Cancer treatment Neurosurgery Orthopedics Gynecology Cardiology Dental care Recommendations Well-known names High quality and Service

14 Why Finland? High level of medical services Top level specialized healthcare High position in international rankings (for example onу of the lowest cancer mortality rate, infant mortality OECD) Close cooperation between private and public sectors Lower prices compared to Germany/Israel, no hidden commissions Accessibility

15 How to promote healthcare tourism Branch associations, doctors networks Private clinics Insurance companies Travel agencies PR and media

16 How to promote healthcare tourism pro-active operational support of agents internet-based marketing tools direct mailing specialized sales brochure Workshops familiarization trips to introduce the country, health resort, clinic for resellers in motivational purposes.

17 How to promote healthcare tourism professional and general media; social networks Regular updates of news and information concerning the destination (profession web resources, electronic news send-outs) Constant information support (direct mail of advertising leaflets and catalogues, meetings with local companies) press-trips press conferences networking meetings with leading web resources regular monitoring of Country - related news in online publications

18 Arguments For and Against Doing Business in Russia - Language barrier, long waiting time for answers via s etc - Lack of transparency and information - Frequent changes in the legislation + Annual number of Russian tourists increased from 1 mln to almost 4 mln + Rapid growing market + High demand on quality medical services + Finnish brand and close location + High interest in international cooperation + Existence of broad network in different communities