Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web

Transcription

1 Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web

2 What ll we cover! What is AdWords for video?! Why use AdWords for video?! Why advertise on YouTube?! YouTube channels Building a brand channel YouTube channels key features! YouTube video ad formats 1. What are Auction Video Ads (TrueView)? 2. What are Home Page Masthead Video Ads? 3. What are Lightbox Ads? 4. What are Reserve Video Ads?! Measuring YouTube campaign results! Wrap up

3 What is AdWords for video? AdWords for video is Google s paid video advertising programme With it, your video ad:! Will play before appropriate YouTube videos! May be suggested in the sidebar of the site s search and watch pages Use AdWords for video to advertise your business in multiple ad formats across the:! Google Display Network (GDN) Google's network of web content publishers! YouTube Network! Video publisher pages, games and apps on the GDN (includes YouTube)

4 Why use AdWords for video?! Advertise to the world s largest video audience! Reach a highly engaged audience! Use video remarketing lists to improve ROI! Control your budget with pay-per-view ads you only pay when someone views your ad! Measure your success using a range of insightful metrics! Freedom to optimise run video for longer than 30 seconds! Low cost per adword! Longer product demos and customer testimonials! Create a how-to video demonstrating your product in action.

5 Why advertise on YouTube?! #1 online video site! #2 largest search engine (behind Google)! #3 largest site! 40%* y/y increase in the number of people watching YouTube per day since March 2014! 50%* y/y increase in Partner revenue growth for three straight years! 80%* of YouTube's views are from outside of the US! 50%+* of YouTube views come from mobile devices *Source: YouTube, correct as of January 2016,

6 YouTube Channels Show your account name and type, the public videos you ve uploaded, and user information on your YouTube channel home page. This is where you share video content to help develop your brand s voice. You can connect your YouTube channel with a Google+ profile or page to access features. Starting a channel on YouTube:! Builds brand awareness! Facilitates target market engagement! Enables valuable insights into who is interacting with your brand! Engages a community built around your brand! Uses the power of sight, sound and motion to create brand enthusiasts

7 Building a brand channel User Channel Brand Channel Custom Brand Channel Video Management!!! Measurement!!! Branding!! Gadgets*! User Generated Submissions*! Live Streaming* Client Services!! *May require media spend

8 YouTube Channels Key Features Branding Customise your brand channels using channel header banners, background images and branding boxes. Measurement Metrics available include channel views, total uploaded video views, subscribers, friends, channel comments. Advanced data is available in YouTube Analytics. Gadgets Gadgets are small web applications, or rich media ads, that sit on a brand channel, offering deeper, more engaging functionality for users.

9 YouTube video ad formats Choose the best ad format and success metrics for your business. 1. Auction Video Ads (TrueView) cost-per-view (CPV) Best for a nimble execution and driving reach plus engagement 2. Homepage Masthead cost-per-day (CPD) Best for huge reach and engagement with custom creative 3. Lightbox Ads cost-per-engagement (CPE) Best for connecting with the right customers and captivating audiences 4. Reserve Video Ads cost-per-impression (CPM) Best for achieving strong impression volume at guaranteed rate

10 1. What are Auction Video Ads (TrueView)? In-display In AdWords, you can create TrueView Video Ads which allow you to pay only when viewers choose to watch your ad. Choose from in-display or in-stream TrueView ads. With TrueView or Cost Per View (CPV) video you can: Maximise your reach show your ad on YouTube and the Google Display Network Control your spend pay only when viewers select to watch your ad In-stream Create targeted ads show ads to a relevant audience based on demographics, interests or keywords Engage your audience use captivating online visual and audio ads Track campaign performance see how ads are doing using analytics

11 2. What are Home Page Masthead Video Ads? Masthead Video Ads are a prominent and exclusive placement to showcase your brand on YouTube. The YouTube Desktop Custom Masthead is a 970x250 pixel in-page unit. With Masthead ads, you can:! Have more control and buy impressions at a fixed rate! Show high-visibility ads on your YouTube homepage! Increase brand awareness with reservation advertising! Drive brand awareness with campaigns that reach a wider audience

12 3. What are Lightbox ads? Lightbox ads are a suite of interactive rich media ad formats which automatically resize to fit all screens, and can incorporate assets from YouTube. With Lightbox ads you can:! Avail of easy to customise ad units One video lightbox! Pay only when viewers choose to engage with your ad! Use auto-optimisation! Capitalise on already created masthead pieces by reusing them in the Lightbox format Lightbox with multiple videos

13 4. What are Reserve Video Ads? Choose Reserve Video Ads when you want to buy advertising placements on a reservation basis instead of through the AdWords auction. With Reserve Video ads you can:! Have more control by buying impressions at a fixed rate! Create high-visibility ads by choosing to show ads on the YouTube homepage! Build brand awareness with campaigns that reach a wider audience

14 Measuring YouTube campaign results YouTube analytics shows you who is engaging with your business videos and channels, and how they re interacting with them.

15 The importance of YouTube Analytics Monitor performance Analyse how your videos perform with detailed, easy-to-read data and statistics Build your audience Track viewer trends and compare views over time Identify traffic sources Learn where your traffic is coming from so you can analyse it in detail Deepen engagement Find out which of your videos are driving subscribers

16 Wrap up Advertising with AdWords for video and TrueView can benefit all kinds of businesses:! It gets brands in front of a huge, engaged audience, while giving an array of targeting options to reach the right people, at the right time! Video ads can showcase what you offer in a way that text and image ads can t! With analytics, it s easy to measure success and adapt to win more business

17 Thank you If you have any queries or would like to get started with AdWords for video please contact Josh Jennings, the owner of Zodeo. Phone: