Sponsor and Partnering Information

Transcription

1 Sponsor and Partnering Information

2 Who are the Hawks? Newly acquired ABA (American Basketball Association) expansion team of Baltimore, MD. and surrounding territories: Baltimore County, Dundalk, Middle River, Ellicott City, White Marsh, Perry Hall, Towson, Randallstown, Owings Mills, Woodlawn, Columbia, and Glen Burnie. 13 Player Roster (2 Reserves) 2015 ABA Mid-Atlantic Division Champs, 2015 Expansion Team of the Year, 2016 ABA All-Star Game Host!

3 What do they do? The Hawks are Baltimore s only professional basketball team. Hawks will play a 22 game season (not including PostSeason)

4 Where will they play? 11 games will be played at home at in Baltimore City 11 road games (Primarily the easternseaboard from Boston, MA. to Florida) Trip to Honolulu, Hawaii Jan th

5 When will they play? The ABA Season begins in November and ends in April 2017 ESPN3 to televise game of the week throughout season and the Championship Finals (Hawks have 3 televised games this season) Hawks will stream home games live via Baltimore Hawks YouTube Channel. Games will be streamed live through Hawks Official Radio Station. Games will be primarily on weekends, starting between 5pm and 8pm. The top 8 teams go to the ABA Championship Finals in April

6 Why do it? First and foremost, we do this because we love Basketball! Baltimore has great sports fans and a storied basketball tradition, yet has no professional basketball team. Provide young men the chance to develop, enhance, and showcase their talent in basketball in the ABA in order to create and foster potential opportunities in the NBA, NBA D-League, and other positions overseas; As well as providing invaluable experience in the sports marketing world to staff and interns. Established a strong base for ABA in the Baltimore/Washington Corridor as a well-structured professional basketball team offering career advancement, job opportunities, and community service to the Mid-Atlantic region and worldwide.

7 How will it happen? Develop the team, practice, and play hard. Affordably priced seating and continued buzz should sell out our home game seats. Local media coverage Partnering with local businesses

8 The ABA and Hawks Organization

9 Original ABA The original ABA was founded in 1967, competing with the wellestablished National Basketball Association, until the ABA NBA merger in In the merger, the NBA acquired teams, players, and new rules from the ABA such as: Teams: New York Nets, Denver Nuggets, Indiana Pacers, and San Antonio Spurs. Players: Julius "Dr. J" Erving, Billy Cunningham, Moses Malone, and lots more. New game rules and element such as the 3 point shot, dunk contest and All-Star game.

10 ABA 2000 The current ABA ABA 2000 was started by Joe Newman and Richard Tinkham. The ABA is the largest, and most diverse, professional sports league in the U.S., with over 75% of its 100 teams minority owned.

11 Hawks Management CEO and Owner, Gregory L. Brown, Jr. Greg Brown Jr. is a Baltimore native who has been an avid basketball fan since his childhood. Greg played abroad in Argentina and later in Scranton, California for the Port City Pirates of the ABA. Greg attended Anne Arundel Community College where he studied Criminal Justice. After seeing professional basketball missing in his hometown for nearly 50 years, Greg took on the challenge. He assembled a team of driven and talented coaches, players and office staff to make the dream a reality, The Hawks would go on to claim the Mid-Atlantic Division Championship in their first season!

12 Management cont d Quentin Harper, Vice President, Social Media and Marketing Rep. Brandon Miles - General Manager Damien Manning - Assistant General Manager Rhonda McKinney - Director of Operations Shindonna Matthews - Events Coordinator

13 Marketing, Partnerships and Sponsor Packages

14 Sports Marketing 101 Sports marketing is building a highly identified, passionate fan base such that fans, sponsors, media and government pay to promote and support the organization. Effective sports marketing is primarily premised upon building fan identification. The corporate community looks to sports marketing to create a lasting image in the hearts and minds of their target audience and also to build expanded awareness. This is done by leveraging the emotions created in the personality, sport or event, that you as a sponsor can build a strong bridge between your brand and their fans.

15 Marketing Strategy Attention The team cannot sell tickets or products if the members of the target market do not know we exist. The first major goal of any Hawks promotional campaign will be to attract the attention of potential customers. Interest Attracting attention seldom sells tickets or products. Therefore, the team will spark interest by showing why we are a good, cost effective entertainment option. Exciting games, winning ball team, fun & entertaining, affordable, family fun Desire To be successful, the team must move potential customers beyond mere interest in the team. Good promotion will stimulate desire by convincing potential customers of the team's offerings and its ability to satisfy their desire for high quality local sports. Action After convincing potential customers to buy the ticket or product, promotion must then push them toward the actual purchase. Selling tickets, merchandise and concession

16 Marketing Strategy The team will develop an integrated marketing strategy. Advertising(Print, Broadcast, Online/Interactive, Wireless, Direct Marketing) Personal Selling(Account Mgt, Prospecting, Retail Sales) Public Relations (Publicity, Press Releases, Newsletters) Sales Promotions (Consumer Promotions, Trade Promotions) Team will also utilize grassroots efforts: develop close philanthropic relationships with nonprofit groups in the community and help elevate small, local businesses.

17 Sponsor Opportunities Be part of a winning organization! As interest in this amazing team grows, your company or business can receive widespread advertising exposure with an affordable Baltimore Hawks team sponsorship. As an official team sponsor, on game day, your company can: Hand out flyers or sample products. Place an advertisement in our Game-Day program. Feature a product or service during time-outs. Place a banner inside the arena. Receive mentions on television, radio or inside the arena. Run advertisements on television and/or radio. Place a logo patch on the player s uniform. Choose your business appropriate sponsor package or talk to us and we ll be happy to customize a package for you!

18 Sponsorship Packages Silver $1,500 Gold - $2,500 Home Page Sponsor Banner Rotating Sponsor Banner Ad on Sponsors Page Banner in Arena PA Announcements In-Game Promotions Multiple game tickets for giveaway Home Page Sponsor Banner Banner in Arena PA Announcements In-Game Promotions Mention in TV (Channel 2 and 75) and Internet Advertising Team access and Photo Opportunities Mention in TV (Channel 2 and 75) and Internet Advertising Program Advertising Team access and Photo Opportunities Four Season Passes Program Advertising Two Hawks T-Shirts 4 Meals with drinks (per game) VIP Section for Four Season Passes Four Hawks T-Shirts Company Logo on Hawks Merchandise 2 VIP Parking Passes Exclusive Social Media Promo (ex. Player of the Game Presented by: Your Brand, ABC Photo of the Game etc.) Company Logo on Hawks Merchandise and Uniforms Exclusive Social Media Promo (ex. Player of the Game Presented by: Your Brand, ABC Photo of the Game etc.)

19 Uniform Sponsor Keep your Hawks team looking good and attach your name or logo on team uniforms as an "official" team sponsor. Your name and brand is highly visible in home and away games, video recordings and displays. Plus, you get 2 Season Passes, 2 Hawks T-Shirts, VIP Parking You will also be mentioned in our print, internet advertising and TV (Channel 2 and 75). Become a part of the Hawks family.

20 Uniform Sponsor Flyer Sponsor Team Warm Up Sponsor Have your company logo or website on our team warm up uniforms for the entire season. Your brand will be visible to hundreds of thousands of potential customers as our customers wear the uniforms while traveling as well as during all game, both televised and non-televised. Your company logo included on all game flyers (game flyers will be used on various websites including, Hawks website, ABA Official Website, all social media promo and used in various press releases.) *includes a vending booth for 4 games of your choice. Price: $250 season Price: $500 season Banner Sponsor Have your company or organization provided banner hung on both ends of the court at all Hawks home games. *includes flyer sponsorship package *includes vending space for 5 regular season home games of your choice Price: $1,200 season Game Day Sponsor 1 Full Page Ad in Game Day Program of your choice. Your company will be announced 5x throughout the game. Month Long Social Media Promo (Facebook, Instagram, Snapchat, Twitter, etc.) Website Promo Price: $125 per game

21 Sponsor Kids to Games Donate towards the Hawk's general operations. community services or other specified needs. Your donation will go directly toward expenses for the specified group or charity; ie: 20 kids from Boys and Girls Club. 20 $5= $100 OR "Hawks Choice" $1,000. We will send you information on where your donation went and how it benefited. What a great way to "give back" and help kids experience a pro basketball game that they otherwise can't afford to see. MAKE A DIFFERENCE..FOR KIDS SAKE!

22 Sponsor Your Favorite Player These young men work hard to build their careers and to provide you with a great basketball game experience to enjoy. Help offset team expenses for a player of your choice. If no athlete is specified, it will be divided among all players. Support your favorite player today!

23 Sponsor Lady Hawks Sponsor the Lady Hawks Dance Team in a variety of different ways. Attach your name or logo on Lady Hawks uniforms as an "official" dance team sponsor. Your name and brand is highly visible in home and away games, video recordings and displays. Lady Hawks can benefit by sponsor covering uniform expenses, practice venue expenses, gameday salary etc.

24 Trade Sponsor Perfect for the business that has a product or service to provide instead of or along with cash sponsorship. You can provide a product or service to be a part of our promotions, marketing and community services. We will give your business advertising, PA announcements, promotional participation, etc. for your donation of products and services. It's a great way to get your name and your products and services in front of a captive audience economically.

25 Contact Be part of a winning organization! If the standard sponsorships don't meet your needs we can customtailor a package for your unique situation. Contact: Quentin Harper qharper@baltimorehawks.com