The Starkey Hearing Alliance Do what. you do best. better

Transcription

1 The Starkey Hearing Alliance Do what you do best better

2 One call gets you everything you need to grow your practice

3 Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have access to the industry s best people, programs and solutions. Being a small business owner in today s world can be tough unless you re a Starkey Hearing Alliance member. That s because Starkey Hearing Alliance members are part of an exclusive group. A group forged from the best in our business. Like-minded and determined hearing professionals committed to bettering their business and sharing ideas so they can provide the best hearing care under the sun. Become a Starkey Hearing Alliance member, and you too can have access to the hearing industry s smartest people, programs and solutions all ready to help you: Get patients to your practice Grow your business Build wealth Become better every day

4 Member Resources As a Starkey Hearing Alliance member, you can take advantage of our complete array of proven Member Resources designed to help you develop, maintain and grow every facet of your business. Marketing > Retail Marketing Plus > Appointment Booking > Practice Websites > Social Media Strategy > Marketing Fund Operations > Strategic Business Solutions > Human Resources Services > MyStarkey.com Finance > Wealth Building > Competitive Pricing > Financial Services > Financial Consulting Professional Development > Personal Training Programs > Exclusive Training Opportunities

5 Member resources THAT PUSH YOUR PRACTICE FURTHER

6 Marketing

7 Get patients to your practice

8 Marketing Your own ad agency is just a phone call away Retail Marketing Plus Marketing your practice is a full-time job in and of itself. But as a Starkey Hearing Alliance member, it s just one less thing you need to worry about. That s because you ll have our experienced team of marketing experts proactively working on your behalf, including planners, designers, writers and strategists. They re ready to guide, lead and execute all your marketing needs whether its direct mail, retail advertising, PR or online and are also equipped to help you with: Brand Development From logo development to office signage and everything in between, we can help differentiate you from the competition and position you as your community s hearing healthcare expert.

9 Full-Service Marketing Department Region Specific Marketing Experts Results Proven Recommendations Personalized Marketing Approach Planning and Execution Leverage our expertise in competitive analysis, consumer demographics and marketing calendars to ensure you get more bang from every marketing dollar you spend. Campaign Management Whether it s executing campaigns, putting on events and workshops, or producing tactical print ads or direct response, you can count on us from concept to creation.

10 Marketing enjoy more opportunities to reach new patients Appointment Booking Getting patients into your practice is a whole lot easier when you re a Starkey Hearing Alliance member. That s because you re automatically enrolled in our Appointment Booking Program, which not only funnels leads from our national advertising campaigns NATIONAL REACH Starkey Hearing Technologies Website Hearing-Aid.com

11 and numerous national websites to Starkey Hearing Alliance members, but literally sets the appointment for you! We administer the programs. You service the patients. National TV Product Websites

12 Marketing Optimize your online presence Practice Websites Websites are the new storefronts in today s marketplace and sites that are professional, informative and regularly maintained are one of the most effective lead generation and traffic driving tools you ll ever have. We make it easy for Starkey Hearing Alliance members to optimize their online presence with web services that cover everything you need to develop, host and maintain a professional and strategically planned site. Social Media Strategy Whether on Facebook or Twitter (or the next new thing), our social media experts will help you engage patients and prospects on a local level with proven strategies, compelling content, coaching and more.

13 Program covers: Pre-designed strategic layouts Key pages Home, About Us, Products, Services, Your Hearing, Contact Us Up to two additional customized pages Search engine optimization Automatic product updates Contact Us & Newsletter sign-up module and database Managed promotions Universal Business Listing Quarterly web analytics reporting & analysis URL securement & web hosting Blog application, calendar & content creation includes posting service Social network calendar & content creation Interactive Tools Online Hearing Test Hearing Loss Simulator Hearing Aid Finder Tool

14 Marketing We give you money to market your practice Marketing Fund With every hearing aid you purchase, Starkey will set aside a percentage of its cost in a Marketing Fund that is yours to invest back into your business. It s the ultimate win-win, as the more you purchase, the bigger your fund grows; the bigger your fund grows, the more you can market; the more you market, the more patients you see; the more patients you see, the more hearing aids you ll fit; the more...well, you get the picture. Sample Scenario ABC Hearing purchases 15 premium products per cycle at $1,299 per unit. 15 Hearing Aids per Cycle x 13 Business Cycles = 195 Hearing Aids per Year Marketing Fund: 195 Hearing Aids x 10% of qualifying hearing aid purchases = $25, in Marketing Funds

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16 Operations

17 Grow your business

18 Operations Our practice makes you perfect Strategic Business Solutions Chances are, in addition to being a full-time hearing healthcare professional, you re also playing the role of business owner, office manager and marketing director. As a Starkey Hearing Alliance member, you can lean on our expertise and avoid spreading yourself too thin. Business Courses and Tools From advanced leadership skills and business planning to ongoing education and more, you ll receive everything you need to establish and grow a profitable hearing aid practice. Business Consulting Whether you re looking to optimize the performance of your practice or expand your territory with additional

19 locations, Starkey has a business consultant team ready to help you with the consulting and financial assistance needed to help you keep getting better. Human Resources Services People make the practice. But finding the right ones can be difficult and time consuming. Improve your odds for a great hire with My Talent Solutions SM, our program that leverages Starkey s deep experience, vast database and top recruiting resources to help ensure you fit every position perfectly.

20 Operations Keep patients coming back Personalized Patient Websites With the MyStarkey website program, Starkey Hearing Alliance members have a more convenient and personalized way to connect to their patients. But MyStarkey is more than just a website. It s also an aural rehabilitation center, information library, patient database and marketing list all rolled into one which makes it one of the most robust and user-friendly patient retention and satisfaction tools ever built.

21 You get: A tool designed to increase patient satisfaction and lower return rates FREE use of aural rehabilitation games like Read My Quips, a $100 value per patient A dynamic, customizable patient database to create real-time mailing lists Access to marketing campaigns to supplement your marketing calendar Continuous contact with enrolled patients and an easy way to reach out to them with new product recommendations and offers Patients get: FREE access to aural rehabilitation tools like Read My Quips, a clinically proven, online speech comprehension tool that patients can do at home Personalized, one-stop access to all their hearing aid information, like manuals, instructional videos and more Information on new products and features customized just for them At-a-glance snapshot and contact information for your practice

22 Finance

23 Build wealth

24 Finance

25 Build up a nest egg by simply doing business Earn loyalty dollars every time you purchase Starkey hearing aids. Wealth Building Starkey helps Alliance members build wealth and save for retirement and more through loyalty dollars that accrue with every qualifying Starkey product purchased. You ll build a nest egg and the peace of mind that comes with. Sample Scenario ABC Hearing purchases 15 premium products per cycle. 15 Hearing Aids per Cycle x 13 Business Cycles = 195 Hearing Aids per year Loyalty: 195 Hearing Aids x $200 Loyalty per Hearing Aid = $39,000 Five-Year Agreement: $39,000 (loyalty per year) x 5 Years = $195,000

26 Finance Expertise that makes cents Financial Services Whether you re looking to sell, buy or build, you can leverage our experience and expertise to help ensure the terms are always in your favor. Financial Consulting Lean on us for a complete assessment of your business practices including: retail pricing models, expense guidelines, income statements, cash flow, forecasting, patient financing options, general accounting practices and budgeting to ensure your business is guided by performance benchmarks.

27 Save on solutions that do more We re the only manufacturer that s still American owned and operated. Competitive Pricing From our popular invisible solutions to our proven wireless offerings to our innovative line of SurfLink accessories, no one does hearing technology better than Starkey. And, as a Starkey Hearing Alliance member, you get competitive pricing on every industryleading solution we make.

28 Professional Development

29 Become better every day

30 Professional Development learn from leaders You ll get the best practices needed to become better at what you do Personalized Training Programs Leverage our expertise with personalized training based on your goals and business needs. Classes are available in a number of areas: Finance Marketing Business Staff Development Leadership Technology

31 Exclusive Training Opportunities Starkey Hearing Alliance members get exclusive access to our year-round lineup of training, education and leadership events. The perfect mix of business and pleasure, each event dives deep into the information and insights you need to take your practice further while also ensuring you have plenty of opportunity to network with other high-achieving Starkey Hearing Alliance members, share success stories and find time to do something you probably don t get to do very often relax. Hearing Innovation Expo Technology Summits Regional Summits Online Training Front Office Training Programs And more

32 Exclusive access to a Top team of business strategists Smart People Starkey has a dedicated strategic network team just for you. In addition to specific experts who are at your beck and call (see next page), your three main contacts will be: Personal Business Performance Specialist Available to make in-person practice visits, this expert knows your business inside-out, and can assist you with on-site training, business strategies, practice direction, reviews for success and more. Inside Business Resource Specialist Stationed at Starkey Headquarters, this specialist is your go-to person for connecting to the many exclusive Alliance resources, and can help you strategize, manage and attain day-to-day business goals. Region Specific Marketing Expert Trust this person to give you the inside scoop on marketing best practices and programs, as well as to provide guidance, leadership and a personalized marketing approach for your practice. Working closely as a team, these three ensure all your business needs are covered.

33 Audiology & Tech Support Patient Care Support Product & Software Troubleshooting Fitting Expertise Customer Service Network Specific Team Resource Guidance Committed to Patient & Customer Satisfaction Human Resources Staff Training & Development Hiring Strategies & Measurement Tools Compensation Analysis Personal Business Performance Specialist In-Person Practice Visits Business Strategies Practice Review & Direction Your Strategic Network team Education & Training Product & Software Education Business Practice Training Industry Experts Marketing Full-Service Marketing Department Region Specific Marketing Experts Personalized Marketing Approach Inside Business Resource Specialist Day-to-Day Operations Go-to Person for Resource Connecting Product Procurement & Offerings Business Consultants Business Valuations Loans for Expansion Practice Performance Improvement Plan Grow your business team without adding to your payroll.

34 A priceless connection So the World May Hear Every time you fit a patient with a Starkey hearing aid, you re not only changing that individual s life, you re helping to change millions of lives through your connection to the Starkey Hearing Foundation. As a Starkey Hearing Alliance member, you get to leverage that valuable connection to gain access to Starkey Hearing Foundation s annual So the World May Hear Awards Gala, as well as its worldwide missions which lets you give back on a global scale. You can also participate locally via the Hearing Angel Program and benefit from the increasing public awareness of the Foundation s humanitarian work.

35 Better today than yesterday. Better tomorrow than today.

36 Washington Avenue South Eden Prairie, MN Starkey. All Rights Reserved BROC EE-SS 5/13