2016 Digital Book World Community Sponsor Media Guide

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1 2016 Digital Book World Community Sponsor Media Guide Connect with Your Customers Today with DBW Digital Book World is the leading online information source for the ebook and digital publishing industry. It is the only online source solely dedicated to the digital publishing industry. Digital Book World is a thriving online community, focusing on educational resources, business insights and events for publishing professionals and their partners, including agents, booksellers, technology vendors and authors. Through partnerships with select industry consultants, Digital Book World also offers a platform of services for small and mid-sized publishers to help them navigate the digital transition. Digital Book World offers multiple channels to help you communicate your marketing message to this highly qualified and influential audience. According to a recent survey, 67% of newsletter subscribers look to DBW for information on new digital publishing services and technologies. Digital Book World Has Extensive Reach to Digital Publishing Professionals DigitalBookWorld.com has an average of 130,000 monthly visits, 117,000 unique visitors and highly engaged audience that spends an average of more than three minutes on site. DBW Daily E-newsletter is distributed to over 20,000 digital publishing professionals every weekday. DBW Daily E-newsletter delivers an average of 30,000 impressions and 6,500 clicks per week. DBW boasts a Twitter following of 42,000. DBW has 6,500 Facebook fans. DBW has 10,000 LinkedIn members. DBW has 750 Google+ followers.

2 DBW Daily Newsletter Weekly Sponsor Reaches 20,000 Publishing Professionals Every Day Reach over 20,000 digital publishing professionals at large and small publishers in trade, children s educational, professional and scholarly publishing. The DBW Daily averages 30,000 impressions and 6,500 clicks per week. Exclusive weekly sponsorship includes a text ad in main content block, logo in upper right, one box ad and lead generation during the week. Full sponsorship of the newsletter one week per month that combines content, advertising and lead generation. $1,750 per week If you want to sponsor more than one week in any given month the investment discount is as follows: $1,500 per week for two weeks $1,250 per week for three weeks $1,000 per week for full month Multi-week rate only applies if weeks fall within the same month or four week period.

3 DigitalBookWorld.com Sponsorship 130,000 Monthly Visits/117,000 Monthly Unique Visits Digital Book World is a leading voice in digital book publishing. Thousands of publishing professionals from all corners of the industry rely on Digital Book World for breaking news, fresh commentary and analysis and practical, up-to-date resources and training in every aspect of digital publishing today. Branding on digitalbookworld.com, both in editorial and sponsored sections, provide high visibility throughout the year, especially during peak times leading up to the annual Digital Book World Conference + Expo in January. Site sponsorships are limited to two sponsors per month. Ad will appear on all landing pages. Ad unit is 300 x 250 pixels and will be rotated for thirty days. $2,000 per month $1,750 per month for two months $1,500 per month for three months.

4 Sponsored Webcasts Sponsored webcasts are live, interactive online seminars, usually lasting one hour and focused on key subject areas undergoing significant digital change. Digital Book World works closely with sponsors to craft programming geared to the target audience and positions the sponsor as a trusted, authoritative voice in the industry. As a sponsor, you ll receive: Opportunity for a top-level executive to engage directly with a professional audience and share their expertise, raising your company s profile as a provider of valuable information. Complete registration lists, including attendees addresses. Two dedicated blasts to over 20,000 of Digital Book World s readers promoting webcast. Listing on the Upcoming Webcasts page and on separate article page on the Digital Book Wire for at least two weeks prior to the webcast. Promotion through social media in the two weeks ahead of the webcast on all of Digital Book World s top channels, with the concentration and frequency of posts increasing as the date approaches. $3,500 per webcast. Multiple webcast discounts are available. Please contact DBW for more information.

5 Dedicated Blast Programs Reach Over 20,000 Digital Publishing Professionals marketing remains the most effective method of direct marketing to deliver sales and leads. DBW dedicated blasts will reach over 20,000 digital publishing professionals. $2,000 per dedicated blast. Discounts are available for multiple blasts. Please contact DBW for more information.

6 Expert Publishing Column Sponsored Content Package Sponsors may nominate a senior executive, or client, to write a Digital Book World Expert Publishing Column that focuses on your area of expertise. A blog post or series of blog posts can help position you as an expert and thought leader in the market. All content is developed in close collaboration with the DBW team to ensure it is relevant, timely and well suited to the intended audience. Sponsors can post up to three articles in any given month with an average length of 750 words. Client will work with DBW team to determine the appropriate length. We will embed links within each post that will redirect readers to your website or any site of your choosing. We recommend no more than two embedded links per post. Each post will be treated like any editorial post and be promoted through DBW s social media channels Twitter, Facebook and LinkedIn. Each post will be included into the newsfeed of the DBW Daily e- newsletter with a link to the landing page on dbw.com that hosts the post. $850 per post or $2,000 if client chooses to post three times. Regularly featured post running every month is $650 per post for a minimum of six months.

7 White Paper Downloads White papers, case studies, and success stories are a very effective method to build credibility in the market as a thought leader by providing insight, expertise and information on topics of critical importance to today s publishing professionals. Sponsors may provide white papers which will be vetted by editorial staff to ensure appropriateness for Digital Book World s audience, then distributed directly through the site. White paper sponsors receive: Featured placement in the DBW Daily e-newsletter Hosting by either the Digital Book Wire or Expert Publishing column on digitalbookworld.com Customer data each time a white paper is downloaded Marketing investment: $3,000

8 Exclusive Sponsor Surveys Custom Thought-Leader Surveys (price determined by survey size and scope) Conducting research through Digital Book World is a great way to gain insight into the professional market and understand current trends. Digital Book World editorial staff works closely with sponsors to craft topics and questions geared to Digital Book World readers and customers. Exclusive survey sponsors receive: Two dedicated s to 20,000 publishing professionals requesting participation in sponsored survey. Complete participant lists, including attendees addresses. Blog content developed collaboratively with Digital Book World editorial staff exploring results and framing the findings for the broader digital publishing community $5,000 TO FIND THE BEST WAY FOR DIGITAL BOOK WORLD TO HELP YOU CONNECT WITH YOUR CUSTOMERS CONTACT: Ted Hill ted@thaconsulting.com Telephone: