The 3 rd Edition. Celebrating innovation in the Spa & Health Resort industry

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1 2016 The 3 rd Edition Celebrating innovation in the Spa & Health Resort industry

2 The ESPA Innovation Awards The ESPA Innovation Awards reflects the ESPA aim of to stimulate exchange of experience, best practice and know-how. It is made for destinations, facilities or initiatives that represent innovation in the true sense of the word; that is, the development of a new, more creative or more effective approach to any aspect of spas and health resorts management, operations or marketing. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to the market. The emphasis in judging applicants for the ESPA Innovation Awards will be on how effectively the innovation addresses its stated objectives, which may be to improve efficiency, increase marketability, effect cost savings, achieve environmental goals or improve market position.

3 The ESPA Innovation Awards innovation? Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new, that "breaks into" the market or society. Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

4 The ESPA Innovation Awards categories CATEGORY DESCRIPTION ELIGIBLE TO ENTER C1 INNOVATIVE SPA & HEALTH RESORT DESTINATION Awarded to: City Planning / Urban Development Plan / City Management / Destination Ambience / Facilities / Unique Selling Proposition / Marketing / Environment Protection SPA Municipalities C2 INNOVATIVE MEDICAL SPAS Awarded to: Product / Design / Spa Management / Concept / Innovative Medical Spa Treatments / Unique Selling Proposition / Marketing /Environmental Protection Medical Spa, centers, clinics or facilities (using local & natural resources) / (Thermal Spa, Thalasso Spa, Climate Spa, Kneipp Spa, Radon Spa, Therapeutic Mud Spa, other spas using natural resources e.g. clay and peat, chalk, peloids and healing gases ) C3 INNOVATIVE SPA HOTEL Awarded to: Product / Design / Spa Management / Unique selling Proposition / Marketing / Innovative Programs Medical Spa hotels C4 INNOVATIVE SPA CONCEPT Awarded to: Building / Design / Equipment / Technology / Nature integration Companies specialized in spa design / spa construction / remodeling companies / design and/or production of spa equipment C5 INNOVATIVE HEALTH SPA PROGRAM Awarded to: Treatment concept / Implementation / Procedures / Duration of the treatment / Effective Program Outcome Spa managers, spa facilities C6 INNOVATIVE SPA RESEARCH Awarded to: Research that challenge and seek novel theoretical concepts, approaches or methodologies, instrumentation, or interventions. Researchers

5 The ESPA Innovation Awards entry fees Early Birds Non ESPA Members CATEGORY ENTRY FEE ENTRY FEE ENTRY FEE C1 INNOVATIVE (Until ) SPA & HEALTH RESORT DESTINATION 650,00 500,00 800,00 C2 INNOVATIVE MEDICAL SPAS 300,00 225,00 375,00 C3 INNOVATIVE SPA HOTEL 300,00 225,00 375,00 C4 INNOVATIVE SPA CONCEPT 650,00 500,00 650,00 C5 INNOVATIVE HEALTH SPA PROGRAM 300,00 225,00 375,00 C6 INNOVATIVE SPA RESEARCH 300,00 225,00 375,00 *Students: 100,00 Entry fees must be paid before entries will be submitted to the Jury for review. No refunds will be made.

6 The ESPA Innovation Awards how to enter In order to apply for the ESPA Innovation Awards, the candidates must submit the completed Application Form to the ESPA Secretariat Office no later than April 30 th, 2016 Download the APPLICATION FORM Download the HOW TO PREPARE AND SUBMITT ENTRIES Download the BENEFITS OF AN ESPA INNOVATION AWARD

7 The ESPA Innovation Awards evaluation All completed submissions will be supplied to the Jury for rating according to the evaluation criteria and making recommendations for the award. Specifically, the evaluation criteria that will guide the Jury are as follows: Originality of the innovation Impact of the innovation Practicality of its application Measurability of the benefits Applicability

8 The ESPA Innovation Awards gala Vichy welcomes the 3 rd edition of the ESPA Innovation Awards Gala. The ESPA Innovation Awards finalists will be closely guarded and will not be revealed before they are announced at the EIA Gala in Vichy (France), the 27 th of May 2016

9 The ESPA Innovation Awards winners WINNERS BENEFIT PACKAGE High quality crystal trophy. Award Winner s certificate. Award Winner s logo/seal image for use on stationery, websites and other marketing materials and channels. Media benefits Award publicity and promotion to a wide variety of Spa, Travel and Tourism press and media partners. 6 months Award publicity on the ESPA Innovation Awards Website. For the C5 Winner: 6 months Ad Banner (200x100 pixels) on the ESPA Website homepage ( 1.800,00 market value) Award publicity and promotion on the ESPA e-newsletter (Special ESPA Innovation Awards issue and June issue) 15 days of Award winning campaign on the ESPA Social Media channels hashtag: #ESPAInnovationAwards2016

10 The ESPA Innovation Awards winners 2015

11 The ESPA Innovation Awards sponsors SPONSORSHIP OPPORTUNITIES Sponsoring the ESPA Innovation Awards offers your company or brand prestige and exposure to the industry leaders and key decision makers. PREMIUM SPONSORSHIP PACKAGE 5.000,00 GOLD SPONSORSHIP PACKAGE 3.000,00 SILVER SPONSORSHIP PACKAGE 1.500,00 Download the OPPORTUNITIES FOR SPONSORSHIPS INFO

12 The ESPA Innovation Awards contacts ESPA OFFICE Tel: espa.awards@espa-ehv.eu Adress: European Spas Association Rue d Arlon, 50 B 1000 Brussels BELGIUM

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