Asia Smartphone Apps Contest 亞 洲 智 能 手 機 應 用 程 式 大 賽

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1 Asia Smartphone Apps Contest 亞 洲 智 能 手 機 應 用 程 式 大 賽 v8 Organizer Hong Kong Wireless Technology Industry Association Leading Sponsor Create Hong Kong, The Government of the Hong Kong Special Administrative Region Collaboration Partners Hong Kong Cyberport Management Company Limited Hong Kong Productivity Council Hong Kong Trade Development Council Hong Kong Wireless Development Centre Regional Co-organizers China Great Wall Club Japan Mobile Content Forum Korea Association for ICT Macau Computer Society Malaysia Multimedia Development Corporation Singapore Infocomm Technology Federation Taiwan Institute for Information Industry Media Sponsor Commercial Radio Interactive Supporting Organizations Asia Digital Advertising Association The Association of Accredited Advertising Agencies of Hong Kong The Chartered Institute of Marketing (Hong Kong) China Productivity Center Communications Association of Hong Kong Digital Living Consortium GeekPark GS1 Hong Kong Hong Kong Advertisers Association Hong Kong Applied Science and Technology Research Institute Company Limited Hong Kong Association of Interactive Marketing Hong Kong Computer Society Hong Kong Information Technology Federation Hong Kong Institute of Marketing 頁 1 / 7

2 Hong Kong Retail Management Association Hong Kong Retail Technology Industry Association Hong Kong Science & Technology Parks Corporation Hong Kong Software Industry Information Centre Hong Kong Tourism Board Information and Software Industry Association Internet Professional Association Mobile Marketing Association Y5Zone Limited Introduction Smartphone sales are rapidly increasing in many Asian markets. As developed markets have switched from feature phones to smartphones, operators in emerging markets are pushing smartphones to entice users to upgrade from 2G to 3G service. Furthermore, growth in the Asia Pacific s smartphone market is expected to skyrocket in the coming years and by 2015, Frost & Sullivan forecasts that 54% of all devices sold in the region will be smartphones. At present, there is already around 20% of Asia Pacific mobile users currently have smartphones, according to a Nielsen research released in Sept The smartphone growth has presented tremendous opportunities for creative mobile application developments. The enhanced features and capabilities, convergence of social media and smartphone technologies together with improved network bring vast opportunities for advertisers and marketing companies to reach their target audience, gaming on mobile apps platform, and many other creative applications that can enhance the quality of our lifestyles. To recognize the excellence of innovative smartphone apps development and provide a platform for top smartphone apps professionals in the region to meet, share, collaborate and learn from each other, the first Asian Smartphone Apps Contest will be organized. Hong Kong Wireless Technology Industry Association (HKWTIA), the organizer, will join force with other overseas co organizers from Japan, Korea, Macau, Mainland China, Malaysia, Singapore and Taiwan to deliver this timely event to further facilitate the growth of this burgeoning sector in Asia. Aim To recognize the excellence of innovations and efforts in developing best of breed smartphone apps To create a platform to expand business opportunities and facilitate collaboration among the smartphone apps developers in Asia regions 頁 2 / 7

3 To nurture creative talents in the smartphone apps development industry Benefits Benefits of joining the Contest include but not limited to the following: the finalists will be invited by the organizer to join the final judging session; the finalists can network with and learn from top mobile smartphone apps developers from Asia; the finalists will be invited to share as expert speaker at the Asia Smartphone Apps Summit with over 200 industry participants; the finalists will be honoured and awarded for excellence and achievement in the prestigious Award Presentation Ceremony; the finalists will earn wide regional media exposure; and the finalists, outside Hong Kong, will be provided by the Organizer free round trip economy class air ticket and 3 night twin share hotel accommodation. Eligibility Entry opens to all legitimate companies which are registered in all regions in Asia. Entry must be a smartphone app, that is, a software application running on one of the commercially available smartphone platforms, including but not limited to ios, Android, Bada/Tizen, BlackBerry, Windows Phone, Symbian, webos, MeeGo, and LiMo. The main creator(s) of the smartphone apps the brand owner, the software developer, and/or the content provider must come from Asia (i.e. with registered addresses in Asia). The apps are mainly designed for and used in Asian market(s). The main creator(s) must have the intellectual property rights of the entry, or have the proof of endorsement from its clients, designers, developers, agents or other relevant parties that have all or part of the intellectual property rights of the entry. The apps must be active in the marketplace, or downloadable from a publicly accessible platform, between 1 December 2011 and 30 November Participation Procedures Public Nomination To widen the involvement of the mass public on this new marketing channel, an end user of interesting smartphone app can nominate the entry to the Contest. It is noted that self nomination is also acceptable. The nominator should simply write down the app name, involved organization, and comment via the Organizer s 頁 3 / 7

4 website The Organizer would then follow up with the nominated organization for its consent in joining the Contest. The Organizer would inform the nominator to confirm the receiving of the nomination and the nominated organization s acceptance for the nomination. Nomination should be submitted online on or before 15 September The nominator of a winning entry will be invited to attend the Awards Presentation Ceremony in March 2013 to share the honour of the winning organization on the stage. For winning entry with more than one nominator, only the earliest one with relevant information will be invited and the Organizer reserves the final right on the arrangement. Acceptance of Nomination Upon a public nomination, the Organizer would send invitation letter to the nominated organization to invite its participation into the Contest. If the nominated organization is interested, it should submit to the Organizer an Acceptance Form of Nomination with a short description of the smartphone app plus a link to a one minute video (English voice over or sub title must be incorporated to facilitate judging), demonstrating the operation of that smartphone app, hosted on, for example, corporate website, youtube, tudou, etc. The nominated organization must indicate clearly for which one of the three categories, including Advertising & Marketing, Games & Edutainment, and Creative Lifestyle, the apps is entered. The nominated organization must submit a copy of business registration certificate (in format of pdf, jpeg, etc) by uploading onto the website. The nominated organization should declare in the Acceptance Form that it has the intellectual property rights of the entry or has obtained the endorsement from other relevant parties of the entry. It should also authorize the Organizer the right to use the submitted entry for the Contest and its related activities. The Acceptance Form should be completed with all information required online on or before 31 October Apps Categories Advertising & Marketing This includes smartphone apps to promote brands, service and products, apps to facilitate promotion campaigns, and any apps that serve the purpose of, or make creative use of advertising and marketing. 頁 4 / 7

5 Games & Edutainment This includes all kinds of games and mini games playable on a smartphone platform, whether it is a role playing game, a networked game, multi player game, or others. This also includes smartphone apps that deliver service or content for education, information, or entertainment. Creative Lifestyle This includes all smartphone apps that promote creative lifestyles, including mobile portal for dining and travelling information, mobile and e learning, social networking etc. Judging Criteria Innovation and Creativity Functionality and Design User Experience Technical Deployment of Smartphone Technologies Market Performance and Competitiveness Social Responsibility Assessment Process Initial Round Assessment the Expert Panel, with members composed of reputable experts in the fields of marketing, advertising, creative design, and smartphone apps development, will assess the eligible entries based on their submitted information and one minute video (for apps presentation) based on the judging criteria mentioned above. By the end of the Initial Round, 9 finalists, 3 from each apps category, will be short listed. Final Round Assessment the 9 finalists will be invited to deliver a 15 minute presentation to the Final Judging Panel composed of representatives from the Asian regions. The 9 finalists will be ranked and they will all be recognized in the Asia Smartphone Apps Summit cum Awards Presentation Ceremony. In addition to the 9 Grand Awards, there will also be a maximum of 30 Certificate of Merits (10 for each category). It is noted that the decision of the Final Judging Panel for the Awards is final. 頁 5 / 7

6 Awards 9 Asia Smartphone Apps Grand Awards, namely: Asia Smartphone Apps (Advertising & Marketing) Gold / Silver / Bronze Award Asia Smartphone Apps (Games & Edutainment) Gold / Silver / Bronze Award Asia Smartphone Apps (Creative Lifestyle) Gold / Silver / Bronze Award 30 Certificate of Merits (10 for each app category) Rules and Regulations 1. Nominated organizations grant permission to the Organizer to use the entries or any part thereof, excluding personal data, for the purposes relating to the Contest and its activities, including but not limited to publication and exhibition of the entries. 2. Staff members of the Organizer and their family members will not be eligible to submit entry for the Contest. 3. The Organizer reserves the right to decline any nomination/submission or disqualify any winning entry if it violates the Rules and Regulations of the Contest or imposes a negative image to the Organizer or the Contest. All results should be subject to the final decision of the Final Judging Panel. 4. The Organizer reserves the right of not awarding any of the Awards if no winner is considered eligible or worthwhile. 5. The Organizer reserves the right to cancel any part of the Contest due to any unforeseeable circumstances. 6. The Organizer reserves the right to amend the Rules and Regulations if necessary, without any notification in advance. Timetable Open for Nomination Assessment & Adjudication Asian Smartphone Apps Summit cum Awards Presentation Ceremony Experience Sharing Session Public Nomination should be completed by st round : Final round : (tbc) (tbc) (tbc) 頁 6 / 7

7 Enquiries Contact Person: Ms. Mary Chan Tel: Address: c/o ITD, HKPC Building, 78 Tat Chee Avenue Kowloon Tong, Hong Kong Website: (tbc) Introduction of Organizer Hong Kong Wireless Technology Industry Association (HKWTIA) ( which was established in 2001, is a non profit trade association registered in Hong Kong to provide a platform for the wireless related business to work together to benefit the industry development and growth. Objectives: Represent and safeguard the interests and opinions of the wireless technology industry to the Government and other international parties Promote the development, usage and awareness of wireless technology applications in Hong Kong Enhance communication and partnership between different types of companies in the wireless technology industry Advance the professional standards of software and hardware development in wireless technology applications Over the past few years, HKWTIA has developed into an active and highly respected organization with over 170 company members, including mobile network operators, handset manufacturers, hardware and software vendors, system integrators, application developers, content providers, mobile marketers, mobile media and advertising companies, etc. End Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communication and technology Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee. 頁 7 / 7