Sponsorship Opportunities. June Edition

Transcription

1 Sponsorship Opportunities June Edition

2 signage opportunities Coliseum Stairs Cost: $4,000 Imagine thousands of people seeing your message every day at World Dairy Expo. The stairs in the Coliseum see a tremendous amount of traffic. This is a prime location for unique advertising that will literally stop people in their tracks. The stairs are highly visible, even to people who are not using them. Act fast to secure this outstanding opportunity. Park Benches Cost: $500 each, six available Invite people to rest their weary feet, courtesy of your company. The cost includes printing and installation of your custom artwork. Exhibition Hall Stair Signage Cost: $3,000 Here is the chance to have your brand visible in one of the highest traffic areas on the grounds! Sponsorship includes the right to place signage on the side of the Exhibition Hall lobby stairway. Segways Cost: $2,500 This sponsorship has a lot of mileage, literally! Your custom artwork is affixed to the front of two Segways which cover hundreds of miles in every corner of the Expo grounds, indoor and outdoor. Expo in the Evening Cost: $3,000 This is a chance to reach out to attendees and exhibitors, as well as your own customers and prospects at World Dairy Expo, in one location! Held in the Estrumate Sale Pavilion on Friday night, this event will feature live music and refreshments from 8 p.m. to 11 p.m. Sponsorship includes the chance to place custom signs inside the tent, give a brief welcome message and have people on-hand to serve as hosts. Please contact Crystal or Kayla for more information on this unique opportunity!

3 General Visitor Exposure WorldDairyExpo.com Web Banner Ads Cost: $3,000 Get your message in front of our virtual attendees yearround! Sponsorship includes your banner ad at the top of the respective page. Pages available include: Dairy Cattle Show and Sale Schedule Meet the Champions Participating Companies Photos & Videos Travel Information Seminars & Virtual Farm Tours WDE Shuttle Busses Cost: $10,000 As a service to our attendees, World Dairy Expo offers free attendee shuttles from Madison s downtown area to World Dairy Expo! There are two 31-passenger busses that run from the Alliant Energy Center to six downtown hotels. As the sponsor, your DVD/commercial loop will play on four monitors on each bus all five days of World Dairy Expo. Additionally, your custom artwork will be on the windows of the bus identifying your company as the official sponsor of the WDE shuttles. Your logo will appear on signs in each hotel and at the shuttle stop at the Alliant Energy Center and on the World Dairy Expo website, and your sponsorship will be mentioned in the Expo Daily Edition. Audio Billboard Advertising Sponsorship Cost: $2500/ :60, $1500/ :30 second ad Want a creative way to amplify your message throughout the Expo grounds? Take advantage of our Audio Billboards by placing your recorded ad where it will be heard over and over throughout the show. Your ad will air in rotation on a continuous loop with a handful of other sponsors and additional content about World Dairy Expo daily events. Professional production services are available for an additional $500. Cups & Napkins Cost: Napkin: $1,000 + product (40,000) Cost: Cup: $375 + product (10,000 22oz & 4,000 32oz) Put your logo in the hands of many of the attendees at World Dairy Expo. This is a fast and easy way to grow your brand recognition. Dairy Happy Hour World Dairy Expo is pleased to introduce the Dairy Happy Hour in the CLARIFIDE Plus Attendee Lounge, which will take place twice daily during the show at 10 a.m. and 3 p.m. As the sponsor, you would be listed on signage in the lounge during the Dairy Happy Hours and have the opportunity to serve as host to attendees as they enjoy snacks and refreshments, courtesy of World Dairy Expo. Please contact Crystal or Kayla for pricing and more details on this brand new opportunity!

4 media exposure Media Room Cost: $4,000 This opportunity is a great way to thank all of the media partners you work with throughout the year. The Media Room provides a welcoming environment for media to conduct interviews, write stories, check and relax. Sponsorship includes: Listing in the pre-show media kit cover letter Complimentary insert into media bags Signage at entrance of the Media Room with color logo Banner inside the media room, visible when inside the room and upon exit Flyers/promotional items placed near the food and refreshments Signage on the food and refreshments tables indicating they are provided courtesy of sponsor Table tents/promotional items placed on the work tables in the media room Recognition as a Two Star Sponsor Expo Access Cost: 1,500 These sessions will offer media the chance to visit with and interview a variety of distinguished dairy industry guests in the Media Room at designated time slots throughout the week. This new format allows media to plan, execute and share interviews according to their schedule and to make the most of their time at Expo. Additionally, this arrangement provides Expo the opportunity to showcase various award winners to the media. As sponsor of Expo Access, you receive: Recognition on signage posted in the Media Room detailing the schedule of guests Your logo will appear in the promotional materials shared with members of the media The opportunity to provide up to two guest(s) from your organization to be interviewed at your preferred time slot(s) throughout the week The chance to showcase your products to a global media audience during up to two sessions of your choice Recognition as a One Star Sponsor Contact Crystal or Kayla for details on this new and exciting opportunity Expo Access & Media Room Cost: $5,000 This opportunity will allow you to thank the media partners that you work with throughout the year along with the perks of the Expo Access program. Sponsorship includes discount of $500 on Media Room Sponsorship and recognition as a Three Star Sponsor. Contact Crystal or Kayla today for more inforamtion on this exciting opportunity!

5 Dairy Cattle Show Exposure Pavilion Center Aisle Entrance/Exit Windows Cost: $7,500 Your message will be visible to anyone walking the center aisle of the New Holland Pavilions to view the world s best dairy cattle. Sponsorship includes the printing and installation of signage on both the interior and exterior sides of the windows above the Pavilion doors. Locations include the west end of Pavilion 1, and the east and west ends of Pavilion 2. Pavilion Animal Search & Information Kiosk Cost: $2,500 each Lend a guiding hand to our attendees as they make their way through the New Holland Pavilions in search of their favorite animals and dairy cattle exhibitors. Attendees are able to search for animals and exhibitors on your branded kiosk. Kiosk locations are available in the Pavilions and the Coliseum. New Holland Pavilion Signage Wash Rack Signage Cost: $1,500 Billboard Cost: $5,000 A great way to expose your brand to the crowd viewing dairy cattle in the New Holland Pavilions, this adhesivebacked, full-color signage is sure to catch the eye of every passerby. Wash rack signage is 2 x 8, while Billboards are 8 x 30. Sponsorship includes printing and installation.

6 dairy cattle show exposure Cattle Log Advertisements Cost - Full Page: $600 1/2 Page: $450 1/4 Page: $250 Placement of your ad of the specified size in all Cattle Logs. Premium placements are also available. More than 13,000 Cattle Logs are distributed ringside throughout the week and are available digitally year-round on the World Dairy Expo website, worlddairyexpo.com. Coliseum Upper Seating Exit Signage Cost: $5,000 Make your brand visible to attendees as they watch the Dairy Cattle Show. Sponsorship includes placement of your custom banners over the headers to the upper exits, visible from the Showring. Showring Banners (5 banners - must be primarily red) Cost: $5,000 Be at the center of all the excitement in the Showring with five of your 3 x 8 banners around the Coliseum. Not only is this a highly visible signage opportunity during Expo, these banners are often in the background of Showring photos. Sponsorship includes logo and listed as a Showing Sponsor in all breed Cattle Logs. Reserve Supreme Champion Cash Award Cost: $1,500 Be a part of the Dairy Cattle Show s most prestigious ceremony. As sponsor of this award, you re invited to the Parade of Champions program on Saturday to present the novelty check and participate in photos. Sponsorship includes Premium Book and Cattle Log listings. Neck Ribbons & Medallions - Guernsey Breed Cost: $1,000 These special keepsakes are awarded to the top ten placing animals in each class. As the sponsor of the neck ribbons and medallions, your logo will be on each of these special awards.

7 dairy cattle awards Senior Champion & Reserve Senior Champion Banners (All 7 Breeds) (14 banners) Cost: $1,750 Your logo will be included on special 18 x27 banners to be presented to the Senior and Reserve Senior Champions of each breed in the open show. Sponsorship includes Premium Book and Cattle Log listings. Intermediate & Reserve Intermediate Champion Banners (All 7 Breeds) (14 banners) Cost: $1,750 Your logo will be included on special 18 x27 banners to be presented to the Intermediate and Reserve Intermediate Champions of each breed in the open show. Sponsorship includes Premium Book and Cattle Log listings. Jersey Breed Class Sponsorships, $75 Exhibitor s Herd Junior Show Class Sponsorships, $30 Five-Year-Old Cow Junior Show Champion Sponsorships, $75 Intermediate Champion Female Reserve Intermediate Champion Female Milking Shorthorn Breed Class Sponsorships, $75 Winter Yearling Heifer Produce of Dam Champion & Class Awards by Breed Sponsorship includes a listing in the respective breed Cattle Log, a Premium Book listing, as well as a Showring announcement. Sponsors are invited to present the award and participate in photos. Guernsey Breed Class Sponsorships, $75 Summer Yearling Heifer Fall Yearling Heifer Junior Show Champion Sponsorships, $75 Reserve Grand Champion Female Red & White Breed Class Sponsorships, $75 Six-Year-Old & Older Aged Cow Dam and Daughter Junior Show Class Sponsorships, $30 Fall Heifer Calf Winter Yearling Heifer Champion Sponsorships, $100 Eugene Nelson Intermediate Champion Female James Crowley, Sr. Senior Champion Female Junior Show Champion Sponsorships, $75 Reserve Junior Champion Female Reserve Senior Champion Female Reserve Grand Champion Female

8 Youth Sponsorships Children s Educational Program (School Tours) World Dairy Expo hosts more than 1,300 fourth grade students in the Dane County area each year for an interactive guided tour of World Dairy Expo. Kids see some of the most beautiful dairy cows and calves in North America and learn about the different breeds of dairy cattle and how they are judged in the Showring. Students will see the milking parlor equipment and hear of the processes that the industry uses to ensure a high quality, nutritious food product. Animal nutrition, health care and comfort are discussed during the tour of the grounds including modern agriculture equipment to view and feed samples to touch and smell. Each child will receive a goodie bag plus a cheese and milk snack. Your sponsorship includes a listing in the School Tour information packet sent to teachers pre-show and your company name on signage in the School Tour headquarters tent at the show. Your company name and mailing address will also be included in a listing provided to each participating school after World Dairy Expo, so they re able to recognize your sponsorship. Gold Sponsor (Co-Sponsorship) - $1,000 Silver Sponsor (Co-Sponsorship) - $500 Bronze Sponsor (Co-Sponsorship) - $250 Youth Fitting Contest Senior Division, Female, 1st-5th Place Cash Award (5) - $250 Intermediate Division, Male, 1st-5th Place Neck Ribbons & Medallions - $50 Intermediate Division, Female, 1st-5th Place Neck Ribbons & Medallions - $50 Intermediate Division, Female, 1st-5th Place Cash Award (5) - $125 Youth Showmanship Contest Junior Top 5 Cash Awards (5) - $250 Junior Dairy Cattle Show Sponsorship Support youth exhibiting all breeds of dairy cattle at World Dairy Expo by becoming a Junior Dairy Cattle Show General Sponsor. Co-Sponsorship includes Showring announcements and recognition in the Premium Book and Cattle Logs. Gold Sponsor - $4,000 Silver Sponsor - $2,000 Bronze Sponsor - $1,000

9 Youth Sponsorships National Youth Contests Support hundreds of students competing in the National 4-H, Intercollegiate and International Post-Secondary Judging Contests! Sponsorship includes online contest brochure listings and an introduction during the banquet. Gold Sponsor (Co-Sponsorship) - $1,000 Silver Sponsor (Co-Sponsorship) - $500 Bronze Sponsor (Co-Sponsorship) - $250 4-H, Intercollegiate, & Post-Sec. Contests - Participants Souvenir Pins - $1,200 Souvenir pins are distributed to all contest participants 4-H, Intercollegiate, & Post-Sec. Contests - Pencils - $100 Sponsor provided pencils are used by all contest participants National 4-H Dairy Cattle Judging Contest Top Five Teams Overall - Neck Ribbons & Medallions (25) - $250 3rd-5th Place Teams Overall - Pen Sets (15) - $160 2nd-5th Place Individual Oral Reasons - Pen Sets (4) - $100 Post-Secondary Dairy Cattle Judging Contest Top Five Teams Overall - Picture Plaques (5) - $175 Reg. Heifer Top Team - Awards (5 plaques) - $100 Reg. Heifer Top Three Teams - Awards (5 plaques) - $100 Reg. Heifer Top Three Teams - Monetary Awards - $375 Reg. Heifer Top Three Teams - Ribbons - $25 Practical Mating Contest Top Team (5 plaques) - $175

10 ExpoTV Sponsorship ExpoTV Showring Broadcast Co-Sponsorship Cost: $12,500 ExpoTV is a live Showring broadcast of the Dairy Cattle Show on the four-sided LED screen in the Showring, two jumbo screens in the Exhibition Hall, one screen in the Arena Building, two screens in the New Holland Trade Center and on more than a dozen other TV screens on the grounds. In addition, ExpoTV feeds live to the Expo website during the show, making it the ESPN of the dairy cattle world. In 2015, 104,725 connections from all U.S. States and 117 countries viewed ExpoTV during the week of Expo on Expo s website! At World Dairy Expo in Madison: Your 30-second video advertisement will be shown on all ExpoTV screens and the online broadcast multiple times each day of World Dairy Expo Your text crawl in rotation with other sponsors (text crawl is constant on all on-site screens) Your color logo in rotation with the other sponsors on the northwest wall LED screen in the Showring in the Coliseum Recognition in all eight editions of the Cattle Logs (More than 13,000 distributed ringside + each edition is available online) Your color logo alongside the big screens in the main hall of the Exhibition Hall (two), New Holland Trade Center (two) and Arena Building (one) Recognition in the Official Program magazine (along with your color logo promoting your Four Star Sponsorship) Impact: At World Dairy Expo, all 70,000+ attendees will see your logo at least once, many will see your ad and your logo multiple times and some will see your ad and logo dozens of times (the 2015 attendance was 72,427, the second-highest attendance in recent history) During World Dairy Expo, beyond the grounds: Your logo on the ExpoTV website and on the video player (watch any of the videos to see the video player and the logos) Your 30-second video advertisement will play on the live Showring broadcast being watched by thousands worldwide. Your text crawl will also be seen by all viewers online Impact: Because not all can attend World Dairy Expo for all five days or maybe not at all, we ve seen the popularity of ExpoTV beyond the grounds grow significantly. More than 100,000 people watched the dairy cattle show live thanks to ExpoTV After the show: In the first month after World Dairy Expo, the ExpoTV YouTube videos were viewed by 56,718 individuals. This number continues to climb through the year Your logo will remain on the ExpoTV page of the website and on the video player Please check out the Expo YouTube Channel to see the total number of post-show views. Please note that this total includes views from the Expo website, where viewers watch via ExpoTV video player featuring your logo and from YouTube Impact: Dairy enthusiasts want to experience Expo all year, bringing them back to the Expo website to watch the show again and again. As a result, ExpoTV attracts thousands who want to watch one class video or multiples throughout the year

11 international options The International Visitor magazine This full-color magazine includes important information about Expo and getting around Madison, as well as a listing of Expo exhibitors who cater to the non-us market. It is distributed to Expo s non-us attendees at both the International Registration desk and International Lounge, plus it is available online, making it a year-round resource. Whether your company is fully established around the globe or you are just starting to tap outside markets, you need to be in this publication! International Reception Cost: $9,000 This is a chance to reach out to over 1,000 international attendees at World Dairy Expo! Your sponsorship includes your staff mingling with the top dairy influencers in the world. Additionally, your company will have the chance to place custom signs around the room, give a brief welcome message and have your logo appear on custom invites for the party that are handed out at International Registration. If you re in the global dairy market, this is the opportunity for you. International Pins and Ribbons Cost: $2,000 Expo s international visitors pass through the East Lobby of the Coliseum for registration and are given a souvenir pin and ribbon denoting which country they hail from. This is a great chance to attach your index sized business card to each pin presented at International Registration. That s over 3000 pins! Full-Color Magazine Ads Display advertising is just $700 for a full-page, $500 for a half-page and $300 for a quarter-page. Don t miss your opportunity to be included in this valuable resource in 2016! International Buyer s Guide and Export Directory Listing Cost: $200 A listing in the International Buyer s Guide and Export Directory includes your company s contact information and a 50-word description of your products and services. All International Lounge exhibitors are given a complimentary listing, and any Expo exhibitor can purchase a listing. International Lounge Sponsorship The International Lounge remains the favorite gathering spot for non-us visitors. Sponsors will be recognized with signage at the entrances to the Lounge and in The International Visitor. Sponsors also receive tickets to attend the exclusive International Reception Friday night at Expo. Gold Level $1,000 (includes six reception tickets and International Lounge passes) Silver Level $500 (includes four reception tickets and International Lounge passes) Bronze Level $250 (includes two reception tickets and International Lounge passes)

12 Free promotion ideas World Dairy Expo offers many promotional tools to help you showcase your company s participation in the 2016 show. These materials are available at no charge to our exhibitors and will be distributed on a first-come, first-serve basis. World Dairy Expo reserves the right to limit quantities. Submit the order form to reserve your materials today! Expo Postcards World Dairy Expo has developed an official show postcard for you to use to invite customers to your booth or promote your participation in the show. Postcards are 4 x6. The back is blank for your personalized message. World Dairy Expo Web Banners Promote your participation at Expo by including an Expo web banner and link on your company s website. The Expo website features all of the information your customers need to plan their trip to Madison. Liz at lmatzke@wdexpo. com for a special Proud Sponsor web banner to add to your website! Self-Adhesive Stickers Add this sticker to materials that you send to your current and prospective customers to remind them to visit you at Expo. Stickers are 1.5 x WDE Celebrate 50! Posters The posters are an annual favorite. Get yours while they last! Size is 16 x22.5. Mini posters are also available. Size is 9 x Theme Art Do you want to use the 2016 World Dairy Expo theme graphics to promote your participation in the show? As an exhibitor, we encourage you to use these images in advertising or on your website. Download them from the Media File titled 2016 Artwork on the Expo website. Daily Schedules The Daily Schedule will be available after July 1. It contains the entire 2016 World Dairy Expo schedule and is a handy reference for your customers when they are planning their trip to Expo. Preferred Customer Ticket Program Make a lasting impression with your current or prospective customers offer them a free ticket to World Dairy Expo! You can design your own ticket and distribute as many as you wish. The tickets will be accepted for admission/parking when presented at any gate on the grounds. You only pay for those tickets redeemed at the gate. These tickets are available to you at a substantial discount, based on the number of tickets redeemed. Your artwork must be approved by World Dairy Expo by August 1 to take part in this program. Check out the info sheet online for details!

13 Star sponsorship program World Dairy Expo has become a world-renowned event thanks to the generous and consistent support of our sponsors. Listed below are five levels of sponsorship recognition available at World Dairy Expo. Sponsors earn a Star Sponsor level based on their total sponsor dollars invested each year. For example, five unique sponsorships that total $5,000 earn you a spot on the Three Star Sponsor list; or, sponsorship of ExpoTV at $12,500 will make you a Four Star Sponsor. Do you have unique ideas for events or awards to sponsor? Expo is happy to create unique sponsorships, tailored to your goals. Sponsorships are available on a first-to-commit basis. Sponsors have the right of first renewal in subsequent years. ONE STAR SPONSOR ($1,000 $2,499) In addition to the recognition with the sponsored items, One Star Sponsors receive: Rosette for display in their booth or office/farm Listing in the Official Program published by Dairy Herd Management (90,000+ in the August issue and distributed at the gate) Listing in the Expo Daily Edition newspaper distributed at the gates (34,000 printed) TWO STAR SPONSOR ($2,500 $4,999) In addition to the recognition with the sponsored items, Two Star Sponsors receive: All items received by One Star Sponsors Listing in the Daily Schedule, distributed worldwide before the show (30,000 printed) Listing in other Expo publications as space allows Product description listing on Expo s website THREE STAR SPONSOR ($5,000 $9,999) In addition to the recognition with the sponsored items, Three Star Sponsors receive: All items received by Two Star Sponsors Name on the ExpoTV Live Showring Broadcast Name mention on each of the four Audio Billboards around the grounds (Over 1,000 mentions) Sponsor mention in The International Visitor Logo featured on Expo s online interactive maps FOUR STAR SPONSOR ($10,000 $24,999) In addition to the recognition with the sponsored items, Four Star Sponsors receive: All items received by Three Star Sponsors Logo on Four Star recognition signs as a part of WDE directional signage Logo on a special Four Star Thank You page of the Official Program published by Dairy Herd Management Daily live announcer recognition in the Showring FIVE STAR SPONSOR ($25,000+) In addition to the recognition with the sponsored items, Five Star Sponsors receive: All items received by Four Star Sponsors Logo on Five Star recognition signs as a part of WDE directional signage near entrances Additional consideration as available Reach a new sponsorship level by supporting World Dairy Expo and becoming a Star Sponsor in Contact Crystal Ripp at or cripp@wdexpo.com to discuss the possibilities and find out more about how World Dairy Expo sponsorship can benefit your company and how you can make a positive impact.