TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications

Size: px

Start display at page:

Download "TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications"

Edgar Hunter
10 years ago
Views:

1 TCI Interactive Targeted Digital Advertising Tidewater Communications Interactive: A Division of Saga Communications

2 Targeted Online Advertising Without Limit Saga Communications can provide access to 98% of the Internet based on our integration with several of the leading Ad Networks and Ad Exchanges. Our expansive media platform helps reach more customers outside of Search Engines to drive site traffic and online conversions. By utilizing the Saga Communications platform, you can target the right user, at the right time, with the right message nearly anywhere online and across mobile and tablet devices. Whether your client would like to launch a cutting-edge retargeting campaign or brand awareness campaign, we have the solution to help you achieve your goals. Saga Communications utilizes powerful software that enables any business to reach and convert digital consumers where they live. We can provide a wide range of targeting parameters to help your business:! Increase site traffic on your website or traffic to specific landing pages! Increase click-based and view-based conversions online! Generate qualified leads, increase online purchases, downloads, new account registration, and much more

By utilizing the Saga Communications platform, you can target the right user, at the right time, with the right message nearly anywhere online and across mobile and tablet devices.

3 Apples to Apples Comparison of Target Display/ Audience Extension Programs The Competition TCI Targeted Digital Advertising Audience Reach Devices Typically offer an adver0ser access to a specific online ad network (like Google, BING, or the Yahoo digital ad network). We have the ability to follow a consumer across 98% of the web. We have access to all of the major ad networks, but can This limits your reach to only sites within that specific network. get as granular as mommy blogs, as well as Facebook and When it comes to mul0- device marke0ng, there are typically different costs associated with each device. For example, tablets are really hot right now. Some companies charge more for impressions generated from tablets. Pandora all under one umbrella. Our campaigns will run across desktop, tablets, smart- phones, s m art- TV s, and mobile...providing the greatest chance for campaign success. There is no addi0onal charge for this. Targe2ng Capabili2es Typically only has a handful of targe0ng opportuni0es at their disposal to find your target. Has 40+ targe0ng mechanisms which can be u0lized for each campaign. Op2miza2on Repor2ng Locality Most companies use an algorithm to op0mize campaigns, executed by computers, and it s not done on a regular basis. Provide general repor0ng of campaigns, and can be inconsistent with delivery. Typically u0lizes a third party provider for service. This can be tough when you have ques0ons, or need a quick turnaround. We use a mixture of humans and technology. We have a team of manual op0mizers who will manage your campaign on a daily basis. If we see a specific device is producing above average results, we will op0mize to that device. If we see a specific targe0ng strategy (i.e. Contextual keyword targe0ng) is producing above average results, again, we will op0mize to that strategy. Labor Intensive, and compe00vely unmatched. W e provide in- depth metric repor0ng on a monthly basis, designed not only to keep you updated on your campaign, but allow you to really understand the online habits of your target consumer. With the excep0on of our off- site op0mizers, our Digital Pla]orm is housed here in Chesapeake. Everything from digital strategy, implementa0on, repor0ng, to customer service happens here.

We have access to all of the major ad networks, but can This limits your reach to only sites within that specific network.

4 We Know Who The Real Players Are And Who To Partner You With

5 Targeting Capabilities! Geo-Targeting! Contextual Targeting! Contextual Keyword Targeting! Behavioral Targeting! Site Retargeting! Search Retargeting! Geofencing! Channel Targeting! Facebook Right Hand Rail! Facebook Newsfeed! Facebook Newsfeed Retargeting! IP Targeting! Facebook RR Retargeting! Twitter Retargeting! Pre Roll Video! Pre Roll Retargeting! Mobile/App Pre-Roll Video! Third Party Data! Language Browser Targeting! CRM Targeting! Apps

Facebook Newsfeed! Facebook Newsfeed Retargeting! IP Targeting! Facebook RR Retargeting! Twitter Retargeting!

6 The Top Targeting Capabilities Defined Geographic Targeting: Geographical Targeting enables you to serve ads only to users in specific national, regional or DMA locations. If you desire to extend your reach to users outside of the U.S., our International targeting features are also available. Contextual Targeting: Through contextual targeting, you can target your ads to specific page level content. Contextually targeted ads offer useful information to readers, and attract an audience interested in your message. The option to create a customized contextual keyword list is also available. Behavioral Targeting: Saga Communications Behavioral Targeting solution helps you to display your ads to predefined user segments across specific content channels. Site Retargeting: Site Retargeting helps you to recapture the interest of potential customers after they leave your website. When potential customers visit your site, a Retargeting cookie is placed in their browser. The cookie identifies your potential customers and enables you to serve them tailored ads that relate to the content they viewed on your site. Research shows that Site Retargeting can improve click-through rates by up to 400%. Search Retargeting: Unlike Site Retargeting, Search Retargeting helps you reach and attract new customers who have never been to your website before. Saga Communications Search Retargeting solution gives you the efficiency of search engine marketing with the reach of display. Now you can target in-market customers who are conducting specific searches on your keyword lists across major search engines including Google, Bing and Yahoo! Geofencing: Geofencing is a location-based targeting feature that allows you to engage your customers in a very specific geographic area like a retail area, oceanfront, etc. The area is generally a 1 mile radius around a central point.

Contextual Targeting: Through contextual targeting, you can target your ads to specific page level content.

7 Device Targeting Follow Your Customer! Regardless of Age! Ethnicity! Or Gender Across All Devices! Desktop! Tablets! Browsers & Apps! Smart TV s

8 Geographic Targeting They Can Run But They Can t Hide Norfolk

9 Contextual Targeting Contextual Targeting They Are Interested When It s Relevant! Contextually targeted ads offer useful information to readers and attract an audience interested in your message! We can develop a customized keyword target list

10 Behavioral Targeting Behavioral Targeting Is Not A Needle In A Haystack When They re Already Shopping Target Your Ads to an Audience Behaving as if Ready to Buy, By Monitoring the Following:! Websites Visited! Keywords Used in Online Searches! Search Results Clicked On! Ads Clicked On

as if Ready to Buy, By Monitoring the Following:! Websites Visited!

11 Site Retargeting We Keep Them Focused On Yours

12 Campaign Screenshot And Engagement We stay involved throughout your campaign Screen shots provided once campaign has launched We re tracking even when you are not MONSTER.COM

13 Campaign Reporting Keep Your Eye On The Beans Traffic Reports! Impressions Delivered! Number of Clicks! Keyword Age Report! Device Delivery Report! Post Campaign ROI Report

14 Campaign Reporting And Transparency Traffic Reports! Keyword Report! Keyword Gender Report! Site Report! Conversion Tracking

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist