CONTEXTUAL RETARGETING

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2 SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web. ADVANTAGES: Keyword Level Bidding, Reporting and Optimization: Offering full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results. Variable Recency: Enabling variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR and CPC goals. Total Transparency: Enabling advertisers to know exactly how much of each dollar spent goes to media, data, and platform costs. In addition, advertisers are able to see the spend and performance on each keyword, domain, exchange, time of day, and more.

3 SITE RETARGETING Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them, with a completely new level of performance and insight. Site Retargeting targets users who have already visited your site, while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers. We bring the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, Enabling bidding, reporting, and optimizing down to the smallest data elements, like products, categories or pages viewed ADVANTAGES Improved ROI: By bidding, reporting and optimizing site retargeting campaigns at the element level, CND site retargeting campaigns outperform segment based campaigns. Massive Scale: Our campaigns access inventory from all major exchanges, including the Facebook FBX. This enables you to maximize delivery of your site retargeting campaigns, while delivering ads at just the right time and place. Audience Expansion: Understand the search and site visitation patterns of your existing customers, and target new prospects who browse and search online just like your client base.

4 CONTEXTUAL RETARGETING Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the content of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they re interested in and you only serve valuable impressions to the right viewers. CONTEXTUAL TARGETING OPTIONS Keyword Contextual Targeting: Create your own contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report and optimize based on each keyword to attain optimal performance. Category Contextual Targeting: Target ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC or CPA. Keyword/Category Contextual Combination: Target only pages which contain your selected keywords, and have been classified into one of your selected categories. Combination targeting works great for targeting keywords with multiple meanings.i ADVANTAGES Keyword Level Performance: CND s keyword contextual targeting enables you to target pages containing competitive product terms, brand terms and other highly relevant phrases that drive improved performance. Multiple Options: Get as granular as you like with keywords or keep it high-level based on categories. Balance reach and performance to meet the the goals of your specific campaign. Complete Transparency: Learn how each keyword and category performs, and use that insight to improve existing and future campaigns. Massive Scale: Use contextual targeting across all the major real time bidding exchanges.

5 EXTENDED REACH RETARGETING AD SIZES AND CPM CND offers 30+ different ad sizes. The most popular ad sizes requested (based on inventory) are: , , , and Average CPM = $9 About our Ad Exchanges: CND has access to inventory from all major exchanges including Rubicon, Pubmatic, Casale Media, Federated Media Group, Facebook Exchange and many more. CND sees more than 600 million unique user profiles across desktop, smartphone and tablet devices and over 12 billion search events per month