Appendix: Darwin Marketing Company Background 1

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Rodger Jones
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1 Appendix: Darwin Marketing Company Background 1

2 Darwin Marketing Darwin Marketing is a leading digital media services company serving global, multinational and local clients We are a private entity with ihstrategic partner alliances in Greater China, the U.S. and throughout S.E. Asia. Our mission is to enable more effective advertising for Our mission is to enable more effective advertising for every business.

alliances in Greater China, the U.S. and throughout S.E. Asia.

3 Effective Performance Advertising At DARWIN MARKETING, we are accountable. We produce measurable returns for your advertising investment. Creating Evolutionary Marketing Measure :: Analyze :: Optimize :: Evolve At Darwin Marketing, we practice an evolutionary process; we consistently measure, analyze and optimize digital marketing to evolve, or consistently improve results. 3

Creating Evolutionary Marketing Measure :: Analyze :: Optimize :: Evolve At Darwin Marketing,

4 Our Main Services Paid Search Optimization Paid Keyword Research Paid Search AD Copywriting Campaign Management Tracking and Optimization Natural Search Engine Optimization (SEO) Natural Keyword Research Natural Search Engine Copywriting Internal Linking Structure Flash SEO Re Design External Link Building World Of Mouth Planning and Strategy Publisher Selection Content Creation Materials Preparation Campaign Execution Tracking and Reporting Analysis and Optimization Usability Testing Clarify client goals Select key customer conversion webpages Identify potential participants' p profile Develop usability questions Conduct usability tests Recommendations and summary report 4

Planning and Strategy Publisher Selection Content Creation Materials Preparation Campaign Execution Tracking and Reporting Analysis and Optimization Usability Testing

5 Darwin Background

6 Who Are We? (pt. 1 of 2) Darwin Marketing is an Integrated Online Marketing Agency. We specialize in Measurement, Analysis and Optimization We are China s online conversion experts. Integrated SEO + SEM Solution 1+1 > 2 StrongServiceTeam Service : 20 SEM Experts 10 SEO specialists 10 Technical ldevelopers 8 Strategists on Integrated online marketing Experienced Technology Developers: SearchValue = SEM bid management tool; 1M+ keywords LinkValue = SEO Link monitoring + management; 250K+ links 6

Integrated SEO + SEM Solution 1+1 > 2 StrongServiceTeam Service : 20 SEM Experts 10 SEO specialists 10 Technical ldevelopers

7 Who Are We? (pt. 2 of 2) Mission To be a Leading Online Marketing Agency and the ROI Optimization leader in China Value Proposition Low cost does not mean best ROI. Darwin creates more value (Sales, Leads, Traffic) at the same budget and drives client growth. Experience Founded in 2005, Darwin is the most experienced SEM agency in China (5+ years); more than 150 campaigns to date Expertise Leverage Western Expertise and Localized Best Practices in Shanghai and Beijing; more than 60 multi language professionals 7

not mean best ROI. Darwin creates more value (Sales, Leads, Traffic) at the same budget and drives client growth.

8 Darwin is Measurable + Accountable At Darwin, we are accountable. Darwin develops / adopts technology that tracks data driven measures. We can only improve what we measure Larry Bossidy, ex Chairman of Honeywell, GE executive Measur Analyze e Optimize Integrated Baidu API since 07 Google API Sogou, Soso Affiliate API Client Metric Custom CPA CPS CPL CPC Impression Multi Format Text Image Flash Video Reporting ClickValue SearchValue Customized Login access 24/7/365 Daily, Weekly, Monthly 8

We can only improve what we measure Larry Bossidy, ex Chairman of Honeywell, GE executive Measur Analyze e Optimize

9 The Darwin Learn Fast Approach + Process At Darwin, we leverage US market knowledge and develop local China best practices using a rapid testing process Measure Analyze An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack Welch, ex CEO of General Eletric (GE) Optimize Experience US (6+) CN (8+) 4+ Darwin 150+ Clients 15+ 4As SEM + SEO Benchmarks Market Industry Customer Publisher Competitor ADV Goal Reach Cost / Click Cost / Visit ROI ROAS Market % Strategy Rapid Testing Keyword/ Content AD Copy Landing Page User Experience Page Code 9

Jack Welch, ex CEO of General Eletric (GE) Optimize Experience US (6+) CN (8+) 4+ Darwin 150+ Clients 15+ 4As SEM + SEO Benchmarks Market Industry

10 Our Origins Global Knowledge & Local Expertise Technology & Marketing Leaders Select Clients + AgencyPartners

11 The Management Team T.R. Harrington CEO Product Strategy Biz Development PR/Marketing Global Knowledge Since 96 Jackie Liu CTO Product Develop Scalable Design Process Design Since 01 T.R. is responsible for overall strategic direction and product development at Darwin Marketing and has been an internet marketing pioneer since In addition to developing one of the first fully integrated online marketing platforms while at USWeb/CKS in 1998, his team pioneered some of the first online sweepstakes, e-coupons and other promotional products within integrated and ROI measurable campaigns. T.R. previously held management positions at Bank of America, Pacific Gas &Electric, USWeb/CKS and RedGorilla.com. Select client credits include work for AOL/TimeWarner, AmericanAirlines, AskJeeves, HewlettPackard, Levis, GM, Microsoft, VirginRecords, and leading Chinese brands BrightDairy, HyMall and UFIDA to name a few. T.R. holds an MBA from University of Virginia (Darden), the exchange program at CEIBS. His expertise has been featured in Harvard Business Review, SCMP & Ad:Tech. Jackie is responsible for technology development at Darwin Marketing and has been working in a variety of technology development and product management positions since 2001, most recently as Web Application and Product Manager at NetEase, where he led a cross functional team of business analysts, UI designers and technology developers on BidUnion.163.com advertising platform. Previous to NetEase, Jackie also held technology management positions at BeiJing Zhongzhi Software. Jackie holds a BS degree in Computer Management Information Systems from BeiJing Information Institute Technolgy Academy.

promotional products within integrated and ROI measurable campaigns. T.R. previously held management positions at Bank of America, Pacific Gas &Electric, USWeb/CKS and RedGorilla.com.

12 Darwin Leading Experience Technology + Service Solutions 150+ Multinationals + Leading Local Clients DEC 05 // 1 st SEM + SEO client (150 by 09) DEC 06 // SearchValue track Google + Baidu MAR 07 // Early Baidu beta API partner NOV 09 // Over 150+ SEO/SEM clients Publishing / Speaking / Creds International + Local Experience Baidu + China s Search Market State of Search in China China Co-Chair // SF + Silicon Valley // Online Marketing // France // SEO+SEM + E-commerce 30+ SEO + SEM Resources in BJ, SH 12

Publishing / Speaking / Creds International + Local Experience Baidu + China s Search Market State of Search in China China Co-Chair

13 They Trust Darwin 立邦涂料 13

14 Voice From Media Our work has appeared in leading business publications and conferences such as Harvard Business Review, SCMP, and Ad:Tech Smart Innovative Ideas It s my pleasure to have cooperated with you. You are really a cooperative, diligent, considerate author and you provided smart insights on the topic [of interactive marketing]. Please do not hesitate to contact me soon with any new ideas. Sherly Dai, Associate Editor Harvard Business Review China Global Vision, Local Understanding Darwin has that essential blend of global strategic vision and deep local and technical understanding. They have the skills and experience that allow them to get the balance right. Lydia Price, Professor and Associate Dean, Chinese European International Business School (CEIBS) Knowledgeable Industry Experts Darwin has proven itself to be a expert in technology and the China internet industry, consistently providing valuable insights and making bold (and subsequently true) predictions about the future of the industry. Thank you for your insightful commentary. Sherman So, Technology Desk The Hong Kong Standard and The South China Morning Post 14

Please do not hesitate to contact me soon with any new ideas.

15 Thank You! Contact Us

Darwin Marketing. Credentials Company Background

Darwin Marketing. Credentials Company Background Darwin Marketing Credentials Company Background Darwin Marketing Darwin Marketing is a leading digital media services company serving global, multinational and local clients We are a private entity with