Search Engine Optimization
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- Branden Simon
- 8 years ago
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Transcription
1 Search Engine Optimization 渠成 (Allen Qu, CEO of Netconcepts China) May 14, 2011
2 About Netconcepts World leading Search Engine Marketing company Founded in 1995 China office started in 2008 in Beijing with 40+ consultants Provide online marketing solutions including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Marketing and Web Development etc. Founder of China SEO Ranking Award Awarded as the fastest growing e-commerce service provider in China The only SEO company who provides SEO trainings for Baidu and Google China Efficient Frontier s only official partner in China
3 Our Major Clients e-commerce Media
4 Our Major Clients Travel information
5 What can Search Engine Optimization do for you?
6 Search Engine is an Important Marketing Channel
7 Search Engine Oriented Web Site Development Keywords Structure Content Optimization
8 Search Engines PageRank
9 Baidu Paid Search Results Paid Paid Paid Paid Paid SEM
10 Baidu Paid Search Results Cont. SEM SEM
11 Google Organic Search Results Video News Images Blog
12 Baidu Organic Search Results Baidu Image BaiduPedia Baidu BBS Baidu News Baidu Video
13 Baidu Organic Search Results Cont. Baidu Product Search Baidu Answers Baidu C2C
14 SEO
15 3 Stage SEO
16 Site Indexing Hong Kong
17 Static Page
18 Page Duplication Netconcepts Info.aspx?hotel=72318&StartDate= &DepDate= ml
19 Page Integration Beijing
20 Navigation H1 Internal Linking Maps Images
21 User Comments Content and Related Links
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23 Canon Printer Driver
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25 URL Example: Beijing hotels page on elong.com Was Now ch.aspx?x= g_1.html
26 Page Title Beijing Hotels: Beijing Hotel Booking and Reservation Services elong.com
27 Navigation
28 Headings
29 Content
30 Internal Linking
31 Meta Description
32 Keyword Strategy
33 New Content Opportunities Example: elong.com Travel Guide Created over 25,000 pages for targeting travelers' needs Result: Increased website traffic and sales
34 External Link Building
35 360 SEO Conversion Rate Opt. Conversion Value Opt. Conversion Frequency Opt. Keyword Ranking Opt. Content Optimization Website Structure Opt. External Link Building Web Resources Opt. Blog Marketing Social Media Opt. Twitter Marketing Viral Marketing Data Mining Page Speed Opt. Localization User Experience Opt. User Comments User Interaction Team Improvements Team Integration Work Process Opt.
36 Main Link Building Factors Anchor Text Quality 1. Authority 2. Relevance Quantity Followed or No Followed Site Traffic Depth of Content Number of Outbound links PageRank
37 External Link Building Strategy
38 Contact 渠成 (Allen Qu) CEO of Netconcepts Phone: MSN: 微博 : Web: allen@netconcepts.cn allen_qu@hotmail.com t.sina.com.cn/allenqu