This Period ( Percent Change ) Google AdWords SPEND: $86.10 ( 1.21% ) IMPRESSIONS: 1,828 ( 61.34% ) CLICKS: 30 ( 26.83% ) CONV.

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1 Profile: HMA Monthly PPC Success Report Reporting Period: Feb 1, Feb 29, 216 Comparison Period: Jan 1, Jan 31, 216 All Active Campaigns SEARCH PERFORMANCE FUNNEL This Period ( Percent Change ) Google AdWords SPEND: $86.1 ( 1.21% ) IMPRESSIONS: 1,828 ( 61.34% ) CLICKS: 3 ( 26.83% ) CONV. CLICKS: 1 ( --% ) Google AdWords 1.64% 3.33% $86.1 CLICK THROUGH RATE CONVERSION RATE COST PER ACQUISITION Analysis Google Adwords In this period you spent $86.1 and generated 1 converted clicks at an average CPA of $86.1.

2 Leads This Period ( Percent Change ) 1 Leads % from comparison period N/A 1 Calls made up % of leads in this period, and from comparison period Form fills made up 1% of leads in this period, and went % from comparison Calls Form Fills Conversions In previous period you received Calls and Form Fills 2 1 Aug 215 Sep 215 Oct 215 Nov 215 Dec 215 Jan 216 Feb 216 *Data includes WordStream landing page form fills and call tracking data only. Analysis In this period you acquired total leads. Your lead generation performance has slipped. You received 1.% less leads during this period. Pay specific attention to your landing pages and ads to drive more clicks and leads.

3 ACCOUNT HEALTH & TRENDS QUALITY SCORE Google AdWords Impressions IMPRESSION WEIGHTED QUALITY SCORE Google AdWords Impressions Quality Score Analysis Google Adwords In this period your impression weighted quality score was 4.23, which is a decrease of 7.84% from 4.59 since the previous period. Keep working on your keywords and text ads to prevent your Quality Score from slipping.

4 CTR (CLICK THROUGH RATE) AVERAGE CPC (COST PER CLICK) CTR (%) CPC ($) /1/15.5 9/1/15 CTR is a measurement of how often your ads are being clicked. It's calculated by dividing the number of times your ads are clicked by the number of times they are shown (impressions). A high CTR indicates effective keyword targeting and compelling, relevant ads. Average CPC tells you the average amount you're actually charged each time your ad is clicked. It's calculated by taking the total cost of all clicks divided by the total number of clicks. You can lower your costs per click by improving your quality score and finding more long-tail keywords that have less competition. COST CPA (COST PER CONVERTED CLICK) Cost ($) 1. CPA ($) /1/15. 9/1/15 Cost is the total amount of money spent on paid search advertising and varies based on your budget. Track how much money you are spending over time and compare it to the value you are receiving from PPC to determine your ROI. Looks like you don't have conversion tracking turned on, so unfortunately we don't have data here to show you. You should turn it on, it's great! Learn how to set up conversion tracking

5 ACTIVITY ACTIONS TAKEN IN THIS PERIOD Where did you focus your PPC efforts? Google AdWords 2 KEYWORDS CHANGES / ADDITIONS CAMPAIGNS 17 NEGATIVES 5 TEXT ADS 87 TOTAL ACTIONS AD GROUPS Analysis In this period you completed 28 actions, an decrease of 67.82% from the previous period. Good job staying on top of your campaigns. Persistence is the key to PPC success.

6 TOP PERFORMERS GOOGLE ADWORDS KEYWORDS Which keywords are driving the most clicks for your account? advantage of social media benefits of social media +social +media +trends benefits of social media +social +media +statistics +social +networking +statistics advantage of social media social network services KEYWORD IMPRESSIONS CLICKS CONVERTED CLICKS CTR CPA TOTAL COST benefits of social media % -- $ social +media +statistics % -- $22.4 +social +media +trends % -- $ social +networking +statistics % $1.7 $1.7 benefits of social media % -- $5.79 Analysis In this period you received a total of 3 clicks on 1 keywords across your account. Review these top trending keywords to see if there is any room for improvement. GOOGLE ADWORDS TEXT ADS

7 GOOGLE ADWORDS TEXT ADS What were your top 3 text ads by impression weighted click-through rate? {KeyWord: Real Time Media} Making social media mistakes? Read our guide to find out! {KeyWord: Real-Time Media} Making Social Media Mistakes? Read Our Guide to Find Out! You do not have enough ads with the minimum number of impressions required to qualify as top performers. CTR: 1.75% IMPRESSIONS: 1258 CLICKS: 22 CONV.CLICKS: CPA: -- Campaign» Adgroup: globalhma» RTM (Social Media) CTR: 1.45% IMPRESSIONS: 483 CLICKS: 7 CONV.CLICKS: CPA: -- Campaign» Adgroup: globalhma» RTM (Social Media) CTR: IMPRESSIONS: CLICKS: CONV.CLICKS: CPA: Campaign» Adgroup:

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