Darwin Marketing. Credentials Company Background

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1 Darwin Marketing Credentials Company Background

Darwin Marketing Darwin Marketing is a leading digital media services company serving global, multinational and local clients We are a private entity

2 Darwin Marketing Darwin Marketing is a leading digital media services company serving global, multinational and local clients We are a private entity with strategic partner alliances in Greater China, the U.S. and throughout S.E. Asia. Our mission is to enable more effective advertising for every business.

entity with strategic partner alliances in Greater China, the U.S.

3 Effective Performance Advertising At DARWIN MARKETING, we are accountable. We produce measurable returns for your advertising investment. Creating Evolutionary Marketing Measure :: Analyze :: Optimize :: Evolve At Darwin Marketing, we practice an evolutionary process; we consistently measure, analyze and optimize digital marketing to evolve, or consistently improve results. 3

Creating Evolutionary Marketing Measure :: Analyze :: Optimize :: Evolve At Darwin Marketing,

4 Our Main Services Paid Search Optimization Paid Keyword Research Paid Search AD Copywriting Campaign Management Tracking and Optimization E-commerce Expertise Natural Search Engine Optimization (SEO) Natural Keyword Research On-site Optimization & Organic Traffic Key Word Ranking Reputation Management Flash and Video SEO Mobile SEO Link Building Internet Word Of Mouth (IWOM) Planning and Strategy Publisher Selection Content Creation Tracking and Reporting Analysis and Optimization Consultant Service Usability Testing SEO + Social Strategy E-commerce Website Audit Landing Page Optimization SEO + Website Design 4

Flash and Video SEO Mobile SEO Link Building Internet Word Of Mouth (IWOM) Planning and Strategy Publisher Selection Content Creation Tracking and

5 Darwin Background

6 Who Are We? (pt. 1 of 2) Darwin Marketing is an Integrated Online Marketing Agency. We specialize in Measurement, Analysis and Optimization We are China s online conversion experts. Integrated SEO + SEM Solution 1+1 > 2 Strong Service Team : 20 SEM Experts 10 SEO specialists 10 Technical Developers 8 Strategists on Integrated online marketing Experienced Technology Developers: SearchValue = SEM bid management tool; 1M+ keywords LinkValue = SEO Link monitoring + management; 250K+ links 6

Integrated SEO + SEM Solution 1+1 > 2 Strong Service Team : 20 SEM Experts 10 SEO specialists 10 Technical Developers 8

7 Who Are We? (pt. 2 of 2) Mission To be a Leading Online Marketing Agency and the ROI Optimization leader in China Value Proposition Low cost does not mean best ROI. Darwin creates more value (Sales, Leads, Traffic) at the same budget and drives client growth. Experience - Founded in 2005, Darwin is the most experienced SEM agency in China (5+ years); more than 150 campaigns to date Expertise Leverage Western Expertise and Localized Best Practices in Shanghai and Beijing; more than 60 multi-language professionals 7

not mean best ROI. Darwin creates more value (Sales, Leads, Traffic) at the same budget and drives client growth.

8 Darwin is Measurable + Accountable At Darwin, we are accountable. Darwin develops / adopts technology that tracks data-driven measures. We can only improve what we measure Measur e Analyze Larry Bossidy, ex Chairman of Honeywell, GE executive Optimize Integrated Baidu API since 07 Google API Sogou, Soso Affiliate API Client Metric Custom CPA CPS CPL CPC Impression Multi-Format Text Image Flash Video Reporting ClickValue SearchValue Customized Login access 24/7/365 Daily, Weekly, Monthly 8

We can only improve what we measure Measur e Analyze Larry Bossidy, ex Chairman of Honeywell, GE executive Optimize

The Darwin Learn Fast Approach + Process At Darwin, we leverage US market knowledge and develop local China best practices using a rapid testing process Measure Analyze An organization's ability to

9 The Darwin Learn Fast Approach + Process At Darwin, we leverage US market knowledge and develop local China best practices using a rapid testing process Measure Analyze An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack Welch, ex CEO of General Eletric (GE) Optimize Experience US (6+) CN (8+) 4+ Darwin 150+ Clients 15+ 4As SEM + SEO Benchmarks Market Industry Customer Publisher Competitor ADV Goal Reach Cost / Click Cost / Visit ROI ROAS Market % Strategy Rapid Testing Keyword/ Content AD Copy Landing Page User Experience Page Code 9

Jack Welch, ex CEO of General Eletric (GE) Optimize Experience US (6+) CN (8+) 4+ Darwin 150+ Clients 15+ 4As SEM + SEO Benchmarks Market Industry

10 Our Origins Global Knowledge & Local Expertise Technology & Marketing Leaders Select Clients + Agency Partners

Darwin Leading Experience Technology + Service Solutions 150+ Multinationals + Leading Local Clients DEC 05 // 1 st SEM + SEO client (150 by 09) DEC 06 // SearchValue track Google + Baidu MAR 07 //

11 Darwin Leading Experience Technology + Service Solutions 150+ Multinationals + Leading Local Clients DEC 05 // 1 st SEM + SEO client (150 by 09) DEC 06 // SearchValue track Google + Baidu MAR 07 // Early Baidu beta API partner NOV 09 // Over 150+ SEO/SEM clients Publishing / Speaking / Creds International + Local Experience Baidu + China s Search Market State of Search in China China Co-Chair // SF + Silicon Valley // Online Marketing // France // SEO+SEM + E-commerce 30+ SEO + SEM Resources in BJ, SH 11

Publishing / Speaking / Creds International + Local Experience Baidu + China s Search Market State of Search in China China Co-Chair

12 Voice From Media Our work has appeared in leading business publications and conferences such as Harvard Business Review, SCMP, and Ad:Tech Smart Innovative Ideas It s my pleasure to have cooperated with you. You are really a cooperative, diligent, considerate author and you provided smart insights on the topic [of interactive marketing]. Please do not hesitate to contact me soon with any new ideas. Sherly Dai, Associate Editor Harvard Business Review China Global Vision, Local Understanding Darwin has that essential blend of global strategic vision and deep local and technical understanding. They have the skills and experience that allow them to get the balance right. Lydia Price, Professor and Associate Dean, Chinese European International Business School (CEIBS) Knowledgeable Industry Experts Darwin has proven itself to be a expert in technology and the China internet industry, consistently providing valuable insights and making bold (and subsequently true) predictions about the future of the industry. Thank you for your insightful commentary. Sherman So, Technology Desk The Hong Kong Standard and The South China Morning Post 12

Please do not hesitate to contact me soon with any new ideas.

13 Thank You! Contact Us

Appendix: Darwin Marketing Company Background 1

Appendix: Darwin Marketing Company Background 1 Darwin Marketing Darwin Marketing is a leading digital media services company serving global, multinational and local clients We are a private entity with