GOOGLE ANALYTICS TRAINING

Transcription

1 GOOGLE ANALYTICS TRAINING

2 "NOT EVERYTHING THAT CAN BE COUNTED COUNTS, AND NOT EVERYTHING THAT COUNTS CAN BE COUNTED." - ALBERT EINSTEIN Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

3 ABOUT DIGITAL ANNEXE Digital Annexe are digital analytics experts with a global presence. We are renowned for delivering real results for the likes of Mercedes-Benz, Massey Ferguson, Laura Ashley, One For The Boys, and more. Everything we do is based on analytics and actionable insight; we understand consumer behaviour and work collaboratively with our clients to build solutions which give real value and deliver real results.

4 OUR FACILITIES Our learning and training facilities provide a great learning environment and all attendees will use the latest equipment during their sessions. Our classes are highly interactive, using live examples and taught by industry experts with big screens, fast reliable internet, and comfortable training rooms. Attendees will receive customised training packs, including user guides to take away with them.

5 HOW TO FIND US Our training offices are easily accessible by road or rail and just a ten minute walk from Liverpool Street mainline station. We are in Shoreditch, London 5th Floor 6 Corbet Place London E1 6NH +44 (0) [email protected]

6 YOUR DAY Lunch is provided and comes with as much tea, coffee and soft drinks as necessary to keep you going throughout the duration of the course. TRAINING DAY SCHEDULE: Start: 10:00am Break: 11:30am Lunch: 1:00pm Break: 3:30pm Wrap Up: 5:00pm

7 LEARNING OUTCOMES 1. Using the Google Analytics interface, dashboard and advanced segments efficiently for effective data analysis. 2. Learning how to track campaigns, search (paid and non-paid), , social, display, affiliates, etc. 3. Understanding visitor behaviour, channel and platform performance so that you can exploit the tool to get data driven actionable insight. 4. Identifying quality traffic and drivers of revenue and conversions to action. 5. From tracking the mobile Apps to the utilisation of Google Tag Manager, the training will cover everything you need to know measure your business KPIs.

8 4 TRAINING PROGRAMMES BASIC ADVANCED INTERMEDIATE ADVANCED TECHNICAL

9 BASIC : HALF DAY 249 +VAT Includes all the essential learning required to get started plus the following: Understanding the Google Analytics interface Goals, E-commerce, Reports and Dashboards Understanding visitor s behaviour and website interactions Campaign Tracking & Analysis Who is this course aimed at? Attendees on this course will typically have limited to no Google analytics experience and need to learn & advance basic Google Analytics skills as above. In particular, if you want to exploit the tool s capabilities for general reporting purposes, this one is for you.

10 INTERMEDIATE: FULL DAY 359 +VAT Includes all of the basic course above plus the following: Measuring Organic (SEO) campaigns Detailed Concepts Measuring Paid (CPC, Display) campaigns Detailed Concepts Social Media Measurement using Google Analytics Multi-Channel funnels & Attribution Modelling Who is this course aimed at? Attendees on this course will typically have basic web analytics experience and understanding of the interface to advance their Google Analytics skills. This will equip you to exploit the tool s capabilities for your day-to-day digital marketing reporting and optimisation.

11 ADVANCED: FULL DAY 479 +VAT Includes both the basic and intermediate courses plus the following: Custom Segments, filters, AB Testing, GA Cookies (Detailed Concepts) Understanding the GATC installation and Tagging Who is this course aimed at? Attendees on this course will have good knowledge of the Google Analytics interface and already know how to break data down. This course is aimed at those who are willing to learn how to break down this data even further, ready for segmented analysis. In addition to this, attendees should also have basic or some knowledge in handling coding/tagging. If you are the one who will be looking at your company s tagging and tracking this one is for you.

12 ADVANCED TECHNICAL: FULL DAY 779 +VAT Includes all the basic, intermediate and advanced courses plus the following: Technical Stuff - Tracking Code & Implementation health Advanced filters/segments, events and custom variable tracking Customised Coding and Google Tag Manager Tracking Mobile apps, APIs and Universal Analytics (in detail) Who is this course aimed at? Attendees on this course will typically have experience in coding and are in the technical expertise field. This course is aimed at those who want to understand how data is captured behind the scenes in Google Analytics for data accuracy involving really technical stuff. If you will be implementing the tagging/tracking along with technical developers for your digital assets, this is the one for you.

13 TRAINER PROFILE Karandeep, a Statistics Doctorate from UK having 11+ years experience in Digital Marketing, specialising the digital analytics and insight. He is an active member of Digital Analytics community. A result oriented senior digital professional having vast experience of presenting innovative digital analytics strategies & workshops at conferences/meeting/summits around the world. Currently he is heading up ananalytics & Insights division at Digital Annexe. See Karandeep on LinkedIn

14 HOW TO BOOK Visits us at: Digital Annexe Google Analytics Training Booking Or contact us: +44 (0)