We are a Performance and Innovation Digital Company.

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1

2 WHO

3 We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares content with consumers from all economic demographic groups within the US Hispanic, Latin American and European market places.

4 We are a smart, creative and passionate team and our goal is to generate high volume traffic, incremental purchases and social engagement to our clients' platforms - online and offline.

5 WHAT

6 We are focus on delivering Over Expected Results for our Digital Marketing Strategy, Online Media Buying, Search Engine Optimization, Influencers Marketing Program and Social Media clients thanks to our nurtured expertise and advanced technology.

7 What we do? Brand positioning strategies that will increase your company's online reach and awareness, while developing and maintaining a positive image. Advanced targeting technologies that will help you reach the desired audiences Online Media Campaigns (Buy, Optimize & Analyze) Research activities (focused on providing relevant information (Online Reputation) to agencies and advertisers about the digital market.

8 Our Mission Drive leads; improve our client s return on investment and get more results with less money spend. We will help your brand to be more engaging in the digital and social era. 1

9 HOW WE

10 We've spent years learning how to develop a simple and powerful process, to achieve our clients' digital goals.

11 How We Do It? Discover We listen to our clients and fully understand their business objectives and goals, and the environment in which it operates. Then, we perform a SWOT analysis of the brand, the market and competitors, to create the best strategy to achieve our clients' goals Plan Our plan focuses on developing the most successful digital strategy, using our clients' key performance indicators,research and insights. We work hand-in-hand with our clients to define the landscape of our plan and how we will engage with audiences on the web and mobile devices. 3Create and Develop This stage is simple for us, we pride ourselves on innovation and knowledge of the latest technology. Our professional team will work together to produce concepts, each bringing his or her unique perspective to reach the clients' goals, as soon as possible. 4 5 Implement This stage is key for us; our work is to translate strategy plan and the creative concepts into a full program that gets results in a short-term period. Measure Every digital activity we execute has Key Performance Indicators and metrics for success. We have a strong team for analysis and measurement to deliver the best results to our clients.

12 OUR SERVICES

13 We are a Full Service Digital Marketing Agency so we do everything for you and your brand!!!

14 Our services Strategy and Planning -Research and Analysis -Channel Strategy -Brand and Competitor SWOT Analysis -Goal and KPI Setting -Budgeting -Online Media Buying Strategy -Social Strategy -Content Marketing Strategy Online Media Buying -Online Media Buying -SEO -PPC -Social Media -Influence Marketing -Programs -Viral Games & Videos - Marketing -Online Advertising -Affiliate Marketing Web Design & Building -Strategic Consultancy -Interface Design -Data and Website Migration -Content Management Systems (CMS) -Web Analytics -Web and Application Development -Intranets & Extranets -E-Commerce -Viral Games -Usability -Hosting Technology Solutions -Web Application Development -Social M. Application Development -Mobile Application Development -System Integration -Web Services -Hosting

15 COSTUMER SERVICE Our Team for every Digital Campaign: DIGITAL COORDINATOR PLANNING & BUYING REPORTING CREATE & DESIGN

16 We have 3 STEP 1: CONCEPTION main stages to launch a successful digital campaign for our clients that help us to review the complete process. STEP 2 : LAUNCH STEP 3: OPTIMIZATION & TESTING

17 YOUR BRAND How do we Connect? OVR Search Engines DSP S & Ad Networks Social Networks Mobile Ads Networks Digital PR Your Audience

18 We have a specific work methodology process for each campaign we execute:

19 24 3. Planning & Strategy 2. Research & Analysis We make data driven decisions and recommendations for our clients - based on competitiors, target audience, keywords, brand reputation online and more. We deliver our clients a specific plan of action and strategy for the online media campaign for every project. 4. Review As a team, we review every step of the campaign with our client, to adjust the plan and set the right goals and KPI's. 1. Briefing We start listening to our clients' needs and goals for their digital campaigns. 5. Execution The online campaign is launched, we monitor results, report and optimize campaign and get the best results.

20 Campaign Cycle For every project we use the cycle to get the results: Online Media Audit Media Monitoring Campaign Optimization Readjustment of Creative Banners & Tags Implementation

21 Campaign Briefing For the planning of every project we require: Main Goal Dates Clusters Sites Target $ Budget Specific Details Campaign Description Main KPI s B Brand description

22 Our main clients

23 BUSSINES CASE

24 OBJECTIVE: Generate and build Brand Awareness for the brand Bacardi Carta Oro, increasing their sales and positioning within the rum category nationwide. SOLUTION: We generate a comprehensive campaign through different sites OVRMIND DSP platform, Facebook and Youtube by targeting ads to reach specific audiences of as many visual impacts and deliveries generating landing page conversions. RESULTS: 21% OVER EXPECTED 100% KPI 18% OVER EXPECTED 100% KPI 06% OVER EXPECTED 100% KPI months Impressions 35,108,378 Clicks 425,917 Views Video 674,024 CTR 1.21%

25 OBJECTIVE: Generate and build Brand Awareness for the brand CARRERA, increasing their sales and positioning in Mexico. SOLUTION: RESULTS: We generate a comprehensive campaign through different sites OVRMIND DSP platform, Facebook and Google Adwords by targeting ads to reach specific audiences of as many visual impacts and deliveries generating landing page conversions. 12% OVER EXPECTED 100% KPI 25% OVER EXPECTED 100% KPI months Impressions 32,788,383 Clicks 55,320 CTR 0.20%

26 OBJECTIVE: Generate and build Brand Awareness for the stage play LA ÚLTIMA SESIÓN DE FREUD increasing their sales in Mexico City. SOLUTION: We generate a comprehensive campaign through different sites OVRMIND DSP platform and Facebook by targeting ads to reach specific audiences of as many visualimpacts and deliveries generating landing page conversions. RESULTS: 28% OVER EXPECTED 100% KPI 12% OVER EXPECTED 100% KPI weeks Impressions 7,822,334 Clicks 23,678 CTR 0.28%

27 OBJECTIVE: Increase the number of reservations through a PPC strategy. Real Inn, Camino Real and Quinta Real. SOLUTION: We generate a search campaign on the platform of Google by buying specific keywords to achieve the highest number of clicks by sending traffic to landing page reservation. *GRT Group recovered 1.7 times what was invested in digital. RESULTS: 10% OVER EXPECTED 100% KPI 20% OVER EXPECTED 100% KPI 67% OVER EXPECTED 100% months Impressions 252,538 Clicks 9,147 ROI 67% CTR 3.06%

28 OBJECTIVE: Generate and build Brand Awareness for the movie CABALLEROS DEL ZODIACO increasing their sales in Mexico. SOLUTION: We generate a comprehensive campaign through different sites OVRMIND DSP platform and Youtube by targeting ads to reach specific audiences of as many visual impacts and deliveries views. RESULTS: 25% OVER EXPECTED 100% KPI 06% OVER EXPECTED 100% KPI 100% 77% OVER EXPECTED Impressions 10,394,934 Views Video 520,720 Complete Rate 77%

29 This isn't over it's just the beginning. Marcelo 9 Col. Del Valle CP 03100, México DF Mauricio Vargas [email protected] W/(55) C/(55)