Putting your customers first. to build relationships that last.

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1 Putting your customers first to build relationships that last.

2 As a part of the Aegon Group we are passionate about our mission: We exist to help people take responsibility for their financial future. About Aegon Group PRESENT IN MORE THAN 25 MARKETS "We believe we offer something valuable and essential to individuals and families the prospect of financial security and confidence in dealing with life s uncertainties. This very clear sense of purpose is the basis for all of the actions that we have taken 28,000+ EMPLOYEES OVER 170 YEARS OF HISTORY Alex Wynaendts, CEO, Aegon N.V., on the Aegon Group s purpose. S&P AA- FINANCIAL STRENGTH RATING Ratings are applicable to Aegon N.V. only. They are not applicable to ADAMS.

3 Partnering with Aegon Direct and Affinity Marketing Services (ADAMS) means that your customers always come first. As one of Asia Pacific s leading independent direct marketing and consultancy service providers specializing in insurance distribution, we work to provide your customers with the best products and pricing based on their needs and requirements. Not ours. We strive to help you achieve the perfect balance between performance and risk, delivering a superior experience. With most people in Asia Pacific being uninsured or under-insured, the opportunity for your business has never been stronger. Direct marketing is one of the most effective channels to offer your customers protection products. Our aim is to help you achieve the perfect balance between performance and risk; this balanced approach has earned us long term, highly respected and profitable business relationships in each of our established Asia Pacific markets. ADAMS is dedicated to assisting our partners in providing affordable insurance protection to their customers, through their preferred direct channels, whilst providing a superior customer experience.

4 Our highly skilled analytics team brings both studied and practical, specialized insurance industry knowledge to our partnerships, with: Relevant PhD and Master's qualifications Dedicated analytics staff in every ADAMS country Using deep insight and detailed analytics to guide us, we can offer you a more meaningful way to understand customer behavior. Successful customer experiences begin before the journey starts. Using a wide range of innovative and unique predictive models along with ADAMS proprietary marketing automation technology, we create customized maps that strive to achieve both successful sales approaches and total customer satisfaction. A mobile regional team established as the ADAMS analytics center of excellence 360 view customer dashboard Consultancy on data segmentation and customized customer life cycle management Real-time customer navigation engine CUSTOMER INSIGHT & ANALYTICS Customer analytics can provide you with a tool for sustainable growth by turning data into a competitive edge. Innovative predictive models aimed at reducing customer complaints and maximizing sales Behavioral insights actioned by test & learn methodology

5 We are an industry renowned contact center specialist, providing in-house centers, dedicated management, oversight of outsourced centers, or call center operations consultancy. ADAMS contact center excellence and knowledge can either be shared or transferred, uplifting your centers or leveraging our own. Making relevant contacts with customers at just the right moment, helps ensure a relationship with them for years to come. Our Customer Experience Design process seeks to make every contact a superior one. We construct customer journeys that reflect your brand whilst demonstrating a deep understanding of customer behaviors. Using speech analytics technology that leads to a better experience Understanding your customers through research to continually evolve CUSTOMER EXPERIENCE DESIGN It was how they explained it and I understood it. It was really good. I thought it was the right time for me to sign up. * * Post call survey, Australia, November, Offering new and unique training methods, such as teaching voice tone, pace and inflection at music school Enhancing customer experience through tailored scripts

6 Our commitment to providing you with a superior business partner experience is backed by successful long term relationships in our established markets. ADAMS understands the importance of protecting your brand and customers, so we promise to stand apart from the crowd through our focus on quality. Continually providing customers with a superior experience based on true insight into their life stages and motivations is what sustains our partnerships in each and every market. A Culture of Compliance True Collaborative Models Robust Risk Framework and Standards RISK & COMPLIANCE EXPERTISE Flexible Financial Models Focused Data Security STRATEGIC PARTNERSHIP MANAGEMENT Dedicated Partnership Support Diligent Quality Assurance and Brand Protection Innovative Product Design Consultancy Support

7 One of the first questions you may ask us is Who will we be working with? We answer: Only our Best. Every relationship begins with people and while many organizations say they have the best people in the business, we are confident in our people being truly passionate and focused on supporting you and your customers. Passionate Product Design Consultants Driven Data Analysts Curious Insight Seekers Deeply Involved Partnership Managers Compliance Fanatics Marketing Gurus Customer Experience Pathfinders PhDs and other Geniuses With rich experience throughout the Asia Pacific Region, our team is comprised of diverse, dynamic, multi-cultural and multi-talented direct insurance marketing experts working in cross-functional, integrated teams all of them dedicated to providing every one of your customers with the best possible experience. We are all customer focused individuals.

8 We are ADAMS Asia Pacific. We deliver quality. That's the best kind of marketing. "Research is my guidebook to the customer journey." We aim for perfection. That's why we achieve excellence. RISK & COMPLIANCE EXPERTISE STRATEGIC PARTNERSHIP MANAGEMENT ALWAYS THE BEST PEOPLE CUSTOMER INSIGHT & ANALYTICS CUSTOMER EXPERIENCE DESIGN Customer experience is not a term. It s an attitude. I'm proud of the products sold. They make a difference. Listening to the customer is the best way to make a sale.

9 Thinking of shifting gears? To begin a conversation about how partnering with ADAMS can help provide your customers with affordable protection and deepen your relationship with them throughout their life cycle, just call or write to: David Skinner Chairman ADAMS Asia Pacific enquiry@adms-asia.com

10 Important Information: This brochure is distributed by or on behalf of Aegon Direct & Affinity Marketing Services Asia Pacific s various country business entities: Aegon Direct & Affinity Marketing Services Australia Pty Limited; PT. Aegon Marketing Services Indonesia; Aegon Direct & Affinity Marketing Services Co., Ltd. (Japan); and, Aegon Direct & Affinity Marketing Services (Thailand) Limited. Collectively we refer to these businesses as Aegon or ADAMS companies and we refer to any one of these companies individually as ADAMS. It is only intended for distribution to current and potential business counterparts of ADAMS companies and has not been prepared for use by, or distribution to, any other persons. This brochure is current as of April 2015 and has been prepared for informational purposes only. Although care is taken in preparing this brochure, each ADAMS company and the Aegon Group disclaims any express or implied warranty as to the accuracy of the content and any liability with respect to it. M02-APR2015-EXPAPR2016 Aegon Direct & Affinity Market Services Limited Suites , One Island East, 18 Westlands Road, Taikoo Place, Hong Kong, Tel

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