Adwords 100 Success Secrets. Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money

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1 Adwords 100 Success Secrets Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money

2 Adwords 100 Success Secrets Copyright 2008 Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

3 Adwords 100 Success Secrets There has never been a Adwords Guide like this. 100 Success Secrets is not about the ins and outs of Adwords. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about Adwords best practice and standards details. Instead, it introduces everything you want to know to be successful with Adwords.

4 Table of Contents The AdWords Broad Match: Its Definition, Benefits, Performance and Exposure...12 AdWords Cost-Per-Click: Go For The Maximum CPC!...14 AdWords for Beginners: Do Not Repeat the Same Mistake Twice!...16 AdWords Click-Through Rate: Don t Settle for Average Rate, Go for an Improved Rate!...18 AdWord Center Offers You the Things to Ponder On for Success...20 Low Google AdWords Bid Takes a Few Simple Practices to Follow...22 Vital Facts about AdWords Content...24 AdWords Generator: A Tool to Generate More Clicks on AdWords...25 Competition Equalizer AdWords Software: Beating the Google Adword Competitors...27 AdWords Tracking Made Possible by Affiliate System...29 Attracting AdWords Blog by Knowing AdWords Strategies...30 AdWords Course: The Investment that Generates Huge Profits32 Choosing the Right AdWords Manager...34 AdWords Tools: The Tool for Huge Profit...35

5 Google AdWords Tutorial: Providing the Necessary Knowledge AdWords Cost: Dictated by Advertisers AdWords PPC: A Great Way to Get Exposure for the Site AdWords Statistics: A Good Basis for Gauging Marketing Success AdWords Local: Helps Target Local Customers AdWords Review: Tips and Facts about AdWords AdWords Advice for Beginners Using AdWords Books for the Newbies Understanding AdWords Exact Match Using AdWords Image Ads How to Reduce Cost of AdWords Tips to Reduce AdWords Bidding Keeping in Contact with Google AdWords The Benefits of Becoming an AdWords Expert Some AdWords Suggestions Tips in Writing AdWords Work within Your Advertising Budget with AdWords AdWords Guide Book for Beginners and Current AdWords Advertisers Logging in AdWords Features of the AdWords Keyword Suggestion Tool Make Money Online with Beating AdWords Guide... 67

6 Keyword Elite Evaluates AdWords keywords...69 Choosing AdWords Keywords...71 Managing Your AdWords Account...73 Use of AdWords Keyword Tool and Some Tips...75 Why Do You Need to Buy AdWords?...77 AdWords Ads: Cheap, Convenient and Practical...79 AdWords Affiliates: Referral from Other Sources...81 Microsoft AdWords: Heavy Competition...83 AdWords Advertiser: Right Keywords...84 AdWords Conversion: It's the Number of People and not the Events that Matter!...86 What Makes AdWords Campaign a Success?...88 Google AdWords Service: Most Widely Used in Boosting Website Traffic...90 AdWords Account Your Ticket to Greater Profit...92 Working on AdWords API...94 E-book as a Form of AdWords Marketing Campaign...95 The Relevance of Keywords with AdWords...96 The Marketing Miracle that AdWords can Bring...97 Working on Professional AdWords Ads...99 The Secrets of AdWords Revealed! How are AdWords and AdSense Related? Marketing Campaign using AdWords The Effective Use of the AdWords Editor...104

7 Creating an Impacting AdWords via an Effective Landing Page AdWords An Effective Money Generating Arm The Use of the Promotional Code on AdWords Suggestion Tools Provided by Google AdWords AdWords as a Form of Advertising Google AdWords An Effective Virtual Marketing Consultant Getting by with a Little Help from AdWords Marketing a Product via AdWords The Effective Optimization of AdWords Campaign Forecast Revenue in AdWords Using the AdWords Ad Preview Tool AdWords Billing Display for Prepaid and Postpaid Advertisers The Power of the AdWords Pay-per-click Program Using AdWords Strategy for Better Sales Benefits of AdWords Update The Power of AdWords Analyzer for Keyword Search The Usefulness of AdWords Data to Better Marketing Better Advertising Guide with AdWords PDF The Importance of AdWords Traffic to the Success of Online Advertisements Efficient Online Marketing by Using AdWords

8 Determining the Optimum AdWords Bids for Greater Conversions Top Three AdWords Campaigns Mistakes to Avoid The Advantages of AdWords CPM Campaigns The Importance of AdWords for Dummies Books: Making Intelligent Internet Marketers An Online Advertiser s Must-Have: AdWords Keyword Suggestion Tool AdWords Made Easy for the AdWords Newbie AdWords Search Has Twice the Power The Benefits of AdWords Seminar Understanding the Four AdWords Terms to Improve Click Conversions Why AdWords Training is Important for Every Online Advertiser How to Find the Gem AdWords Book among the Rubbish Materials How to Choose a Reliable AdWords Company Important AdWords External Tool for Better Campaigns It's Always a Win-Win Situation with AdWords Impressions! 162 How Google s AdWords Learning Center Help New PPC Campaigners How AdWords Make Money: Important Tips to Monetize a PPC Campaign...166

9 The Ultimate AdWords Secret...Is Not Really a Secret Important Tips to Get the Services of AdWords Specialists Top Three AdWords Tips to Improve the Performance of Ads171 Three SEO AdWords Techniques to Ensure the Success of PPC Campaigns Making The Most of Google s AdWords Learning Center Helpful Tips to Make Money with AdWords Why Google s Free Keyword Suggestion Feature is Preferably Suggested in AdWords Research

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12 12 The AdWords Broad Match: Its Definition, Benefits, Performance and Exposure Google AdWords is a system which operates automatically on important variations of the keywords you provided. There is one catch to the system, though. Even if the terms provided are not actually found on your keyword lists, a "broad match" will still take place. Thus, in AdWords Broad Match, creating keyword variations would equate to the following: Obtaining the synonyms of the keywords. Getting the singular and the plural forms of the keywords. Looking for significant variants and phrases which can be matched with the keywords you just provided. Let's say you are running an ad for a broad-matched keyword weblog. Your ad may be found if the search queries such as weblogging, weblog services, weblog hosts are included. This is because the AdWords system is designed to trigger certain variations that will change your ad over time. In fact, the Ad- Words Broad Match can monitor the quality of the keywords as well as its performance, to give your ad campaign better results. Afterwards, the way that your ads are shown will result to the highest performance using significant variations. The primary benefit of AdWords Broad Match is that it will generate more traffic to your website. It can also save you time, especially when creating advertising campaigns which are supposed to be cost-effective. Similarly, the search query performance report of Google AdWords Broad Match will be a result of the keyword variations that your ad campaigns have triggered. The AdWords report also features the negative keywords which

13 13 prevent any of your advertising campaigns to be shown on certain variations. Finally, remember that you do have the power to control your ad exposure by using the pausing and deleting processes. These are done to ensure that your ads will only get highquality performance results and more matches on the queries that users provide so that you can have a better ad campaign overall.

14 14 AdWords Cost-Per-Click: Go For The Maximum CPC! When you created your first AdWords campaign, do you remember some of the standard questions which went like this? What would be the maximum amount that you will pay for each click on your ad? Such queries would actually lead to another set of similar questions if you chose not to answer because the Cost-per-Click or CPC is a crucial part of any AdWords campaign. This is exactly the reason why companies opt to take advantage of CPC services. The rule of thumb is that in order for your AdWords campaign to succeed, you should reach the maximum CPC. Now, in order to maximize the CPC for your AdWords campaign, you should take advantage of a service provider offering this specific type of service. Usually, they will do the computation for you to determine which product can provide you with the most number of clicks possible. Afterwards, the system that will be provided for you will be keyword-assessed, along with evaluating the chances of your ad to appear on top of the results page in search engines, based on your presented keyword list. However, you must also remember that this kind of strategy although proven effective can cost you a lot of money. If you want to ensure the success of your AdWords campaign, there is a corresponding increase in the costs for maximizing the CPC. However, there is a way to reduce the costs of maximizing your CPC if you are willing to do some keyword refining for the ads on your end.

15 15 Another strategy that can you can use to improve your CPC is through content bids. They are named such because you can get excellent results from the content network traffic of the ads that you actually receive. However, this also depends on how much return of investment or ROI it is that you wish to acquire. At the end of the day, to make your content network traffic higher, you have to raise your content bids as well.

16 16 AdWords for Beginners: Do Not Repeat the Same Mistake Twice! As a beginner, you can make your journey in AdWords creation more fruitful and lucrative. This can easily be done by arming yourself with as much knowledge as you can about AdWords campaigns. You can also learn from people who have the necessary experience in AdWords. But in order for you not to make the same mistakes that they did you should know how to pick up the valuable and not-so-valuable lessons in creating AdWords from the industry experts. Take a look at the following tips on how you can avoid 'newbie' mistakes when creating AdWords campaigns: 1. Be specific. Though broad matching for AdWords can be done, it should be used minimally. Broad matching is usually employed by experienced advertisers in order to save time. Rather than relying on a long list of negative keywords, they choose to think of more specific keywords. As a beginner you have to be brimming with ideas when it comes to keywords, so use broad matching sparingly. 2. Use titles which are dynamic because they result to an increased click through rate (CTR) and conversion rate. What happens is that the phrase or keywords that a searcher inputs will serve as the title of your ads. So to make your ads a very good target, you should have backup titles and subtitles, apart from your main titles. 3. Utilize "global negatives". The term free should be placed in your ads for global negatives. This is because you are selling a product and service which you would otherwise not give free of charge. 4. Turn off content targeting.

17 17 When you turn off content targeting in your search network, you will be familiarized with Google s numerous AdWords features so that you can get your ads to a better position. 5. Test various ads and positions. Testing various ads and positions, then running them on Google will allow you to check which one performs best. 6. Optimize your landing page. As much as possible, avoid making your homepage the same as your landing page. Each product should have its own landing page so that you can acquire more CTR for each individual webpage.

18 18 AdWords Click-Through Rate: Don t Settle for Average Rate, Go for an Improved Rate! CTR or Click-Through Rate refers to the rate at which online users click on ads in a webpage. There are various strategies to improve your CTR in Google AdWords so that your campaign will be a resounding success. How? First, you can utilize affiliate programs. Second, you can opt to promote a certain product will still be feasible and successful once Google AdWords campaigns and ads are created. The performance and quality of your product sales and ROI or Return of Investment on the promotion will be more effective in Google AdWords. However, there are still some aspects in Google AdWords that you should not completely rely upon. By making your ads and campaigns more appealing and enticing, you can successfully reach out to the people who will take advantage of the products and services that you are offering. So to make your ad positions appear higher in search engine rankings as compared to your direct competitors, you need to create a powerful content in your copywriting texts. The rule of thumb is, the more improved the quality of your ads and campaigns, the higher your CTR will be. Start by doing some rewrites for the content of your ad. Make sure that the copy "speaks" more directly to your target audience or market. This can be done by asking question and encouraging their responses. Once an online user feels enticed enough by your words, that is exactly when they will decide to click on your ad campaign. If you think that increasing your CTR through these methods are not enough, you just have to continue creating more attractive keywords, and place them on your ads. It would not