Active Retention. Inactive Retention. Any / All S S For Policy Development see GO019.

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1 PR: PUBLIC RELATIONS Records related to GBC s efforts in building positive relations with the public, developing fund raising campaigns, marketing, advertising, and advancement of GBC and its programs. Record Code Record Series & Scope Notes Office of Record (Creating Office?) Active Inactive Total Comments Acts & Regulations (Government & GBC Policies) PR000 Policy & Procedures current policies and procedures pertaining to public relations, advertising and marketing of GBC programs and services. Any / All S S For Policy Development see GO019. PR001 Public Relations - General Records that are of a general nature, and for which no suitable classification code exists under this section. C Some records by GBC Archives; Archives with questions. Policies

2 PR002 GBC Foundation administration of the GBC Foundation. Notes: For campaigns and canvassing see PR005. For accounts receivable see FI003. For donors see FI036. Foundation S + 1 P P PR003 GBC Alumni administration of Alumni Relations. Alumni Relations S + 1 P P Includes: Meetings, funding, volunteers, event registrations, and mailing lists. PR004 Advertising & Marketing advertising and marketing of GBC, its programs and activities. C + 1 P P Includes: Directories, information notices, media advertising, multi-media resources, etc.

3 PR005 Campaigns & Canvassing Records related to campaigns and drives supported by GBC. Includes: Directories, information notices, media advertising, multi-media resources, etc. PR006 Special Events planning, organizing, and conducting of special events and activities sponsored by or participated in by GBC. Includes: Employee, student and community events, expositions, open houses, career fairs, etc. PR007 Public Relations Records related to GBC's participation in events and activities in order to build positive relations with the community at large.

4 PR008 Marketing Collateral design, development, and maintenance of marketing collateral relating to GBC. Includes: GBC logo, GBC Huskies logo, signage, etc. PR009 Publications - Internal various publications published by GBC. C + 1 P P Includes: GBC calendar, employee publications, etc. PR010 Publications - External various publications published externally for the use of GBC employees and students. C Some records Includes: Government issued publications, professional organization publications.

5 PR011 Media & Publicity publicity of GBC through all types of media. C + 1 P P FIPPA; Limitations Act; Canada Copyright Act; Canada Trademarks Act GBC Policies Includes: News releases, advertising, etc.

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