QUEEN VICTORIA MARKET PROMOTIONAL OPPORTUNITIES GUIDE

Transcription

1 QUEEN VICTORIA MARKET PROMOTIONAL OPPORTUNITIES GUIDE

2 WELCOME TO THE MARKET WE'RE HERE TO HELP Queen Victoria Market delivers a comprehensive marketing program. Our primary aim is to bring more people to the Market more often and to keep them onsite longer. Businesses trading at the Market can leverage from our marketing activities to drive shoppers to your shop or stall. This handbook details some of the free opportunities available to businesses at the Market. If you have any questions about any of the information in this handbook please contact the Marketing Department on or TRADER HUB CONNECT WITH YOUR MARKET COMMUNITY The Trader Hub provides a central point for you to connect to the Market community. The Hub has been set up to keep you informed about market issues and to provide you with useful resources and tools to help you to grow your business. The news page is where we post articles that may be of interest to you. Your feedback is encouraged and you have the ability to comment on and suggest articles for inclusion on the site. You can also access your account information including your transaction history and leave balances. To access the Trader Hub visit qvmtrader.com.au and enter your unique username and password. If you do not know your username or password, info@qvm.com.au TRADER BULLETIN HOW WE COMMUNICATE WITH YOU A newsletter is hand delivered to all traders at the start of each month. The newsletter provides you with important updates, market news and resources. If you don't receive a bulletin, don't worry, all articles are loaded onto the Trader Hub. You can access these via the 'News' page or view past newsletters on the 'Newsletter' page at qvmtrader.com.au

3 HIGHLIGHT EVENTS There is always something new and exciting on at Queen Vic, whether it be an event, workshop, demonstration or the friendly interaction among stall holders and shoppers. The Marketing & Events team deliver an extensive events calendar to drive visitation, encourage repeat visitation and entice new audiences to the Market throughout the year. Events include the school holiday program, Sunday rotating markets, multicultural festivals, night markets, Market Week, Easter and Christmas campaigns. Keep an eye on the Trader Hub for details on how to get involved in our events. We also encourage you to check the 'Applications' page on qvm.com.au to find out when expressions of interest applications open. SHOPPING VOUCHERS Market shoppers can purchase a gift voucher in denominations of $5, $10 or $20. Vouchers are redeemable at any shop or stall at the Market or at QVM events. We ask you to accept vouchers and to treat them as if they were cash by providing change to the customer if required. Any vouchers presented at your shop or stall can be redeemed for cash (for the face value of the voucher) at the Cashiers Office located at the Rear of 513 Elizabeth St, Melbourne. COOPERATIVE MARKETING PROGRAM WE CAN CONTRIBUTE TOWARDS YOUR MARKETING ACTIVITIES As a trader at Queen Vic Market you have the opportunity to apply for grant funding which can be used towards an approved marketing activity. This may include, but is not limited to, signage, business cards, collateral or advertising. You can apply for any amount of up to $500 plus GST per financial year. To be eligible, you much submit an application form and have the project approved prior to any works commencing. The Queen Victoria Market logo must also be included in the artwork. To download an application form visit the 'Resources' page on the Trader Hub or

4 ONLINE MARKETING LIST YOUR BUSINESS FOR FREE ON QVM.COM.AU The Queen Victoria Market website attracts over 70,000 unique visitors per month. Promote your business free of charge by listing your business on the Shops & Stalls page. To list your business, up to 6 landscape images along with the following information to Business name Shop or stall location (for each trading day) Contact phone number Website address address Twitter handle Facebook page URL Don't forget to include a short description of your business and the products you sell. SOCIAL MEDIA We have a large following on social media across Facebook (36,000+), Twitter (9,000 +) and Instagram (3,000+). Engage our followers by submitting content for us to share with them. You can do this in a couple of ways: Alert us when you'd like us to share a post from your accounts or Submit your content via to Be sure to include some great images! EVENT LISTINGS Are you running an instore promotion, workshop, demonstration or event? Send us your event details and we can list it on the 'Whats On' page of the Queen Vic Market website. To list your event, with one image (landscape), a description of your event, the location and any costs involved. MONTHLY E-NEWSLETTER We maintain a database of 10,000 + market shopppers. Newsletters are ed on a monthly basis and more frequently leading into key promotional periods such as Easter, Christmas and School Holidays. We're always on the hunt for fresh engaging content to include. If you have a new product or a newsworthy story, send your text and any images to

5 MEDIA We work with two PR agencies to raise the profile and generate newsworthy stories for the Market. If you have a media release or newsworthy item, send us your story for consideration at MARKETS OF MELBOURNE Markets of Melbourne is a collective between four of Melbourne s longest running cultural icons Prahran, Queen Victoria, South Melbourne and Dandenong Markets. The four markets work together to raise the profile of market shopping and to educate and inform the benefits of market shopping to consumers. Find out more at marketsofmelbourne.com.au