Latest Industry News

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2 About Us We are a full service London based PR & Communications agency that specialises in culture comms. Culture is at the epicentre of our creative approach: we engage with our clients' audiences and galvanise their support while influencing their behaviour by tapping into their passions, priorities and preferences: from music to film, fashion to food, grooming to sport and everything in between. Culture has the power to unify consumers around an issue, purpose or cause: through the use of one of the world's most emotive forces we effectively reach niche and mass awareness audiences. A creative independent agency with over 15 years experience of delivering consumer campaigns that generate coverage, stimulate engagement, create conversations and ultimately impact on sales and the bottom line. Our campaigns provide our clients with measurable results across all media platforms for established and new to market products, brands and services.

3 Latest Industry News

4 Current Clients Five star luxury boutique hotel The Exhibitionist briefed us for its consumer lifestyle UK brief to secure events, celebrity engagement and strategic partnerships. April present day Independent film production company Electric Shadow asked us to manage the product placement, brand integration and back end promotion of their new film Hippopotamus, based on Stephen Fry s best selling novel. April present day IMG licensing and consumer products division worldwide appointed us for the Goodyear Lifestyle program Men s Women s & Children s clothing & apparel UK launch, press office and brand awareness campaign March 2015 March London s coolest gallery for emerging artists briefed us to raise the profile of its artists, the gallery senior team, promote exhibitions and secure strategic brand partnerships over 12 months from July 2014 present day. Toronto International Film Festival briefed us to set up and run a UK hub press office for the festival from Sept 2014 we will be doing it all again in Fashion & Cinema at the V&A Museum asked us to secure Vanity Fair as a media partner, spearhead brand partnerships and manage the event with media relations to support. We have held the account since Sept 2013 present day. World renowned photographer Rankin hand picked us for pro-active press office support, product placement and brand integration for his film & TV production company. The UK s first Urban Green Tea bar and Bubble Tea franchise chose us to handle their UK launch and the rollout of five locations in London s trendiest areas.

5 Services 1 2 Creative Integrated PR Campaigns. Digital Marketing & Social Media Campaigns. Bespoke Branded Experiential Events. Press Office / Media Relations. Talent / Artist Liaison / Celebrity Engagement. Sponsorship / Ambassador Amplification. Product Placement & Brand Integration. New Product Launches. Strategic Brand Partnerships. Brand Awareness Programmes. 3 In-hand Experience & Sampling. On-going PR & Communications Programmes. On-trade & Consumer Relations.

6 Campaign Experience

7 Campaign Case Studies

8 The Cob Gallery Creating News Positioning The Cob Gallery as London s coolest gallery for young and emerging artists, we built a press office function and supported all aspects of their communications, events and partnerships, resulting in the front cover of the FT Wealth supplement amongst other coveted media coverage.

9 FiftyTwo Social/Chopsticks of Fury Food entrepreneurs FiftyTwo Social briefed us to launch their rotating pop-up series Chopsticks of Fury, asian street food diner designed by Liberty London Window Display Artist Hanna Barker-Wyatt.

10 Savoy & Gregory UK launch Prince Emanuele Filiberto of Savoy asked us to launch his Film Finance and Production Company and announce his first production The Thousand Miles directed by multi award winning Director Sylvain Chomet.

11 Goodyear Lifestyle Program UK Launch IMG/Goodyear appointed us to launch their men s, women s and children s clothing, footwear and accessories into the UK market and lead a 12 month national brand awareness campaign.

12 The Electric Shadow Company We have been appointed by film producer The Electric Shadow Company to handle product placement and brand integration, as well as back end marketing communications for the upcoming film The Hippopotamus, based on the 1994 best selling novel by Stephen Fry.

13 Wrigley s Extra Ice Eat, Drink, Chew UK Launch Used 1m worth of Stephen Webster s diamonds to create a newsworthy launch for Wrigley s Extra Ice. Draped celebrity hosts Pearl & Daisy Lowe in Stephen Webster s jewellery and hosted a celebrity Eat, Drink & Chew Banquet in London with John Torode creating a bespoke menu for the consumer media and celebrity guests.

14 ING Renault F1 Team Sponsorship Amplification ING Bank sponsored the Renault F1 team and asked us to create a launch event and art exhibition / charity auction. We exceeded expectation with guests including Flavio Briatore, Simon Le-Bon and Estelle while ensuring the event was the lead story in the quality media news pages.

15 Chivas Regal Sampling & In-hand Experience Chivas Regal asked us to put their drink in the hands of influencers, celebrities and journalists: we took them into some of London s coolest private residencies, parties and events and sampled their drink with key audiences over 12 months.

16 Samsonite Signat Global Launch We created a series of images using iconic Supermodels, Naomi Campbell, Gerry Hall and Yasmin Le Bon, that were used for an exhibition to launch the updated version of the 1960s Attache case resulting in media coverage with a x6 ROI and driving traffic to the new black label stores in multiple territories.

17 Rachel Galley / Philip Treacy We teamed Rachel Galley with Royal Milliner Philip Treacy for a shoot at The W Hotel to support Trust lipstick for The Princes Trust Charity.

18 Pearl Lowe Book Launch Publishers Hodder & Stoughton briefed us to launch Pearl Lowe s autobiography All That Glitters. We launched the book in the May Fair Hotel penthouse suite attended by journalists, celebrities and key influencers.

19 L Oreal Tecni. Art L Oreal Tecni. Art briefed us to amplify their brand ambassador Johnnie Sapong. We took Johnnie, Tecni Art and the trade and lifestyle media on tour showcasing professional session work backstage at Award Ceremonies in the UK and internationally.

20 World Music Awards Global Press Office / Artist Liaison We set up and ran a global press office for the world s media in attendance at Patron Prince Albert of Monaco s World Music Awards in Monte Carlo, London, Las Vegas and Los Angeles for five years working with some of the biggest selling recording artists.

21 Chopard We secured Jane March to launch Chopard s rare & timeless beauty collection and handled all celebrity ambassadors, securing coverage in excess of 1m in ROI.

22 Contact us to find out what we can do for you! Contact: Adam Rutherford Web: Tel: + 44 (0) or 44 (0)