Senior Search Manager - SEO

Transcription

1 Senior Search Manager - SEO Job & Person Specification Greenlight Marketing Level 14 Broadgate Tower London EC2A 2EW +44 (0)

2 Page 2/5 Introduction A vacancy has arisen for an SEO Senior Search Manager at Greenlight. Greenlight is the UK s largest independently owned and fastest growing search engine marketing agency, and was rated as outstanding by the Best Companies Accreditation system, putting us in the Sunday Times Top 100 companies to work for in the country. Requiring a blend of account management, business awareness, SEO strategy, technical SEO and link building skills, this is a challenging and rewarding role ideally suited to a strong SEO Consultant or Account Manager with an agency background or an experienced and senior in house SEO. To learn more about the company and our clients please visit To apply for this role please your CV and covering letter to the Director of SEO at: [email protected]

3 Page 3/5 Job Specification Job Title: Senior Search Manager (SEO) Salary: 40,000-50,000 per annum, plus bonus. Benefits: Bupa Healthcare (includes spouse/children) or Virgin Active gym membership or 3 days additional annual leave. Annual leave: 20 days + discretionary break for all employees between Christmas Day and NYE Location: London - City Hours: 09:00 17:30, 37.5 hours/week. Roles & Responsibilities The role reports to the SEO Director and Client Services Director and consists of managing a mixed discipline SEO team and client relationships to deliver business focussed SEO startegy and campaigns that add demonstrable value to the companies we work with. You will be responsible for the following: SEO Directing the SEO Strategy for client websites Managing the process of developing the SEO strategy including: researching keywords, site auditing, delivery of recommendations, link building campaign planning and market analyses for clients and prospective clients Analysing and proposing solutions to client SEO and broader online marketing issues Provide SEO training for clients (and staff) and represent the agency at industry events Account Management Working directly with the agency s major clients in planning and implementing online campaigns and strategies which add demonstrable value to their companies Developing the relationships with all clients allocated to their team including chairing and presenting at all key client meetings Developing effective and accurate forecasts and bespoke reporting for client SEO campaigns Generating and closing opportunities to sell in more products and services to existing clients New Business / Marketing Lead the creation of proposals and pitch decks for new business Coordinating your team as required to deliver supporting research and material for new business Contribute to or lead pitch presentations Contribute to the positive perception of the company in the industry and among our clients by writing papers, blogging etc Line Management

4 Page 4/5 Setting the example for team performance and conduct for their team Run regular 1:1 sessions with each team member, addressing any issues they have and helping to develop their skills and abilities Run regular performance reviews for each team member Forecasting and reporting monthly on team progress in meeting revenue, resource and efficiency targets Run the recruitment process for new team members as and when required Your Team The Senior Search Manager reports to the SEO Director and the SEO Client Services Director, and line manages a mixed discipline team consisting of an account manager, an account executive, an SEO consultant, a web relations manager and a creative executive. Your Clients You will serves as a dedicated point of contact for the clients allocated to your team. This will typically consist of one or two key clients (with revenue potential of over 25,000 a month) and around five others from a variety of industry sectors. Person Specification It s essential that the successful candidate can hit the ground running, with a sound understanding of natural search, experience of delivering high level SEO campaigns to large and complex clients. You should

5 Page 5/5 also be a confident and effective communicator, able to convey complex ideas both verbally and in impeccable written English. Greenlight is a professional company and we expect our staff to reflect this, so you should be punctual, presentable and have a friendly and outgoing demeanour. Essential Skills A firm understanding of commercial issues related to SEO and good working knowledge of how search engines work and SEO strategies and techniques Experience of delivering SEO campaigns for large and complex websites Strong client relationship building skills A proven track record of identifying and closing online marketing business opportunities to meet revenue targets Excellent team leadership qualities and business management instincts Advanced Excel skills and proven success in data analysis and presentation to clients in order to achieve objectives Minimum 2 years experience in the New Media industry with significant (Blue Chip) clients Ability to work to deadlines and multitask across a wide range of clients A confident and clear communicator, both in person and on the phone A high standard of written and spoken English Must be eligible to work in the UK and be available to start work from the date specified above Desirable Skills Second language Ability to code websites using HTML and CSS, and preferably one or more of JavaScript, PHP or ASP Knowledge and understanding in related fields including web analytics, PPC and social media Educated to degree level; preferably in a business, marketing or computing related subject Experience in an agency setting Experience in enterprise level SEO