Digital Marketing Manager Applicant s pack

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1 Digital Marketing Manager Applicant s pack

2 Dear Applicant, If you are unfamiliar with the work of our organisation, you will find a Background Note on SOS Children s Villages contained within this Pack, as well as the information contained on our website. I am looking for a highly motivated and innovative individual who wants to play a key role in the exciting journey upon which SOS Children s Villages UK has embarked which is to become a high profile member of the UK charitable sector. If you are passionate about our cause, highly motivated, great at what you do, and if conquering challenges excites you, I would very much like to hear from you. Simon Etherington OBE CEO SOS Children s Villages UK 2

3 Title: Digital Marketing Manager Location: Cambridge, CB2 1NL Salary: 35,000-42,000 Contract: Permanent Hours: 35 hours per week About SOS Children s Villages UK: SOS Children s Villages is a global charity, which provides orphans and vulnerable children with a stable and positive family life. We protect and improve the lives of children in 125 countries, working with communities to keep fragmenting families together and, where this is not possible, we build new families for children at risk. Working together with local people and organisations, we identify needs and provide practical and emotional tools for parents and caregivers to prevent family breakdown and child abandonment. With a focus on long-term sustainability, we empower them to reach their potential, move towards financial independence and break the cycle of poverty. When children lose their families and have nothing and no one, we ensure that they can grow up in a safe environment by creating new families. Headed by SOS mothers, they live together in our unique SOS Children s Villages, which are located in the heart of communities. Children are able to enjoy their childhood and learn skills so that they can develop into active, responsible adults. We establish schools and medical centres to ensure that more children have the opportunity of an education and access to quality medical care. Every year, our programmes reach over two million people. As a global authority on alternative care, SOS Children s Villages works in partnership with the United Nations, advocating for the rights of all children and contributing towards the development of key child protection policies. For more information, please visit SOS Children s Villages UK Vision and Mission: Our Vision is to become the charity of choice to help orphaned and abandoned children worldwide. Our Mission is to be one of the top seven Promoter and Supporter Associations (PSAs) within SOS Children s Villages International, and one of the leading fundraisers in the children s charity sector in the UK by The charity team has a tight knit and inclusive culture, based on trust and mutual respect, and underpinned by knowledge, innovation and authenticity. There is an ethos of hard work, efficiency, and going the extra mile in order to deliver excellence on behalf of the children. The role of Digital Marketing Manager will therefore suit someone who embraces a proactive and transformational approach to their role, rather than choosing a more transactional approach. 3

4 About the Post: The Digital Marketing Manager will play a key role in growing our presence in the UK, in support of the organisation s five year strategy and beyond. The Digital Marketing Manager will be able to demonstrate the ability to increase sales and generate leads through targeted campaigns. The successful candidate will have considerable digital marketing experience, and be able to lead and advise across the full digital marketing mix (SEO, PPC, social media, marketing, third party advertising, games and apps, multichannel campaigns etc), so that s /he can identify and exploit the most effective channels to market and target specific audiences. Accordingly, s/he will be fully conversant with the latest digital media trends. Responsibilities Lead the Digital Team (currently two direct reports) Responsible for planning and executing a creative digital marketing strategy, focusing on organic search, paid search and display advertising, social and marketing. Ensure that SEO, PPC, social media activity and newsletters drive towards achieving the charity s strategic goals, with a clear focus on delivering against measurable targets. Implement and report on SEO and PPC campaigns with clear recommendations on how to optimise online content. In conjunction with Donor Relations Manager, develop CRM growth strategy, focus on segmentation analysis and optimisation, creating relevant, targeted content. Create, deliver and manage digital marketing plans with clear performance measures to drive user engagement and conversion as well as client acquisition and retention. Analyse various metrics (e.g. traffic, conversions) and produce regular reports detailing the performance of all digital marketing activity with recommendations for improvement and optimisation. Develop a digital marketing calendar. Manage digital marketing budgets and monitor the performance of all expenditure to ensure maximum ROI. Agree budgets and priorities for project/development work with external IT contractors. Identify new opportunities for growing revenue and traffic through marketing partnerships and affiliate schemes. Build effective relationships with internal and external stakeholders, and liaise with them as necessary. Conduct market, competitor and keyword analysis. Person Specification Essential Strong commitment to SOS Children s Villages UK purpose and values. Demonstrable expertise in SEO. Demonstrable experience of Social Media Marketing. Experience of managing a Google Adwords account. 4

5 Google Analytics, Mailchimp experience. Experience managing multiple projects at once. Excellent communication skills, both written and oral. Excellent numeracy skills. Can do / positive attitude. Degree level education. Demonstrable experience of effective line management / leadership skills. Evidence of successfully managing budgets and monitoring expenditure Knowledge of HTML and CSS. Keeping abreast of the latest trends in online technology and software. Desirable Experience of A/B testing, usability testing, and user feedback. Experience of managing a website design project. Experience using a website content management system. A CIM, IDM or similar accreditation would be beneficial. Knowledge of current trends in mobile and smartphone technology. Understands programming. Terms of Appointment: Location: This role is based at SOS Children s Villages office in Cambridge. Overseas travel and weekend working: There may be some travel to SOS Children s Villages overseas programmes. Attendance at events on evenings and weekends will also be a part of this role. Working Hours: Full time (minimum 35 hours per week). Contract Period: The post is offered on a permanent contract. Annual Leave: 25 days per year plus UK public holidays. This entitlement will increase by one day for every two calendar years continuous employment up to a maximum of 30 days References: The appointment will be made subject to receipt of satisfactory references. To apply for the post, please send a letter of application stating the skills and approach that you would bring to the post, along with your CV/resume (no photos) in BY ONLY to Please send Word documents only with the titles your name cover letter and your name CV. Please put "SOS Children s Villages Digital Marketing Manager in the subject line and let us know, in your covering , how you found out about the post. The deadline for applications is Monday 2nd March 2015 at 6pm 5

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