The Chartered Institute of Marketing

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1 The Chartered Institute of Marketing CIM Student Induction (Insert your Centre Name)

2 Introductions Welcome to your accredited study centre and to The Chartered Institute of Marketing (CIM) Your Study Centre contacts: Head of Faculty/School/Division (insert details) Course Leader (insert details) Module Lecturers (insert details) Your CIM contacts: Customer Experience +44 (0)

3 Congratulations Working towards gaining a qualification from the world s leading marketing organisation CIM! About CIM: 41,000 members worldwide. Improving the skills of marketing practitioners and working on developing the marketing profession. Core business is membership, qualifications and training. The only Professional marketing organisation that offers internationally recognised qualifications and can award Chartered Marketer Status.

4 Why are you here? Improve your employment prospects. Gain credibility - proof of your competence and ability as a marketer. Learn new skills and techniques - become even better at your job. Work made you do it! Remember: you never stop learning, whatever your current situation.

5 Three-way partnership All three parties have a role to play in your success whilst you are completing your qualification: You Accredited Study Centre CIM

6 CIM qualifications overview

7 CIM qualifications overview Introductory Certificate Professional Certificate Professional Diploma Chartered Postgraduate Diploma Interested to find out more about marketing? Looking to advance your career? Getting into marketing management? Aspiring to be a senior marketer? Develops a good understanding of marketing fundamentals in a short period. Focuses on tactical marketing activity, and understanding broader areas of marketing research, data and communications. Emphasises on measurability, operational decisions, planning and marketing management. Addresses strategic level marketing planning and marketing s influence upon other business functions.

8 CAM qualifications overview CAM Diploma in Marketing Communications Learn how to use marketing communications to meet business objectives. This qualification includes units on Consumer Behaviour, PR, Advertising, Direct Marketing, Sales Promotion and Integrated Media. CAM Diploma in Digital Marketing Learn how to plan, implement and monitor effective digital marketing campaigns using tools such as SEO, PPC, online advertising, marketing and social media. Digital metrics, regulation and codes of practice are also covered. Specialist digital units Web Analytics and Social Media Monitoring Mobile Marketing in Practice Integrating Digital Media and Branding

9 Your next steps

10 Your Next Steps CIM Membership Register with CIM as a studying member. CIM Assessments Register for your CIM assessments. Chartered CPD Programme Register for the programme if you haven t already done so.

11 Register as a CIM studying member You need to register as a CIM studying member (affiliate membership is awarded). You may register in two ways: Online Post Complete and return the application form in the back of the qualifications prospectus

12 Register as a studying member online Choose this option

13 Register as a studying member online Step 1

14 Register as a studying member online Step 2

15 Register as a studying member online Step 3 Tick the Chartered CPD Box Has your study centre verified your level? If not, you must check with them Take care selecting the right qualification, study centre and method of study

16 Register as a studying member online The amount you pay depends on the qualification you are studying (see later slide for details) Step 4

17 Register for CIM Assessments Your study centre will inform which units to enter for. There are 4 assessment sessions a year: March, June, September and December. You must register for your assessments before the deadline. Deadlines December 2013 Post 27 September 2013 Online 04 October 2013 Deadlines March 2014 Post 13 December 2013 Online 20 December 2013 Deadlines June 2014 Post 28 March 2014 Online 4 April 2014 Deadlines September 2014 Post 27 June 2014 Online 4 July 2014

18 Register for CIM Assessments You must have applied for, or be a CIM studying member, to register for assessments. You may register for assessments in two ways: Online You need to be logged into your MyCIM account. Post Complete and return the paper assessment entry form. This can be found on the following page of the Learning Zone website: assessment/book-assessments

19 Assessment by assignment Assignment briefs - your study centre is responsible for issuing assignment briefs and collecting your assignment for submission to CIM. Your study centre will support you throughout this process and then send the assignments to the CIM for marking. Closing dates for submission of assignments are set by your study centre. Referencing information, past papers and more are available on Plagiarism and collusion are offences that CIM takes seriously. Candidates committing either offence will be subject to a penalty deemed appropriate by the Examination Board.

20 Assessment by examination Exam timetable - Please check the exam timetables when you enter for your assessments Photographic identification - All students are required to provide photographic identification to the invigilator along with a current CIM membership card. Special consideration during CIM exams - CIM offers a service for those who require additional support during their examinations. For further advice, please [email protected]. International centres - If you are sitting examinations outside the UK, you may be required to pay local fees to the authority conducting them. Code of conduct for examinations - You will receive a leaflet entitled Assessment Rules for Candidates with your assessment entry details. Go to for the PDF. Any breach of the rules detailed in this document will be penalised by CIM.

21 Costs of studying for CIM qualifications CIM Registration Fee Varies - dependent upon the level you are studying at. Click the link below for full details rship.aspx CIM Assessment Entry Fees Varies - dependent upon the level you are studying (login to MyCIM and click link below) Tuition Fees payable to the study centre Please discuss with your study centre

22 Membership benefits and study resources

23 CIM studying membership provides Knowledge The Marketer magazine Bringing you the latest thinking, stimulating articles and interviews from leading global experts and guest writers. Cutting Edge Keep on top of the very latest marketing and business development in our weekly updates.

24 Knowledge Market research- Access to definitive insight and trends including the Marketing Rewards Survey plus Mintel, Key Note and reports. aspx Marketing library- Visit our extensive library of marketing books, publications and research papers. We can also offer tailored research support. aspx Research papers- Take advantage of our thought leadership and marketing innovation papers from leading marketing professionals and academics. urveys.aspx

25 Support Marketing Expert Practical Insights webinars Login to Marketing Expert to get full access to: Login to your MyCIM account on the main CIM website to get full access to: Our free, one hour interactive webinars delivered by experts from their specific area of marketing. Practical Insights webinars. Marketing audit, strategy and planning guides briefs and templates. Legal guidance. Consultants' Directory. Within the Practical Insights area of Marketing Expert, you can book for upcoming, live webinars and view recordings of previous webinars including: Latest trends in Social Media Why do I need a brand? An introduction to branding SEO: climb to the top of Google rankings marketing

26 Network Our local, national, international and industry specific networks and events can help you share information and connect to every level of the marketing community. Local and regional networks Meet and interact with your local marketing community. Market Interest Groups (MIGS) If you have a particular industry interest, join one of our sector specific groups which bring marketers with specialist industry knowledge together.

27 Growth The Chartered CPD Programme What is continuing professional development (CPD)? The term for updating and improving your knowledge and skills throughout your working life. Benefits of the Chartered CPD Programme: Receive tangible recognition for your achievements and gain increased notability as a professional marketer. Stand out from the crowd in a competitive job market, as it proves your professional commitment to employers, colleagues, customers and suppliers. Provides a framework for recording all the work you undertake to update and improve your marketing and business knowledge and skills. First step towards achieving Chartered Marketer status. Exclusive to members and free to register.

28 Growth The Chartered CPD Programme What counts? You can work towards the annual requirement of 35 hours as flexibly as possible across ten categories. Actively studying for a CIM/CAM qualification may allow you to claim the full annual requirement of CPD hours for the CPD year. CIM will recognise each completed year of CPD activity by issuing you with an Evidence of Development certificate to certify your commitment to on-going learning. BUT Registration for CPD is not automatic. You must either tick the CPD box when you register online as a CIM member or sign up at or fill in the paper application form.

29 CIM Mentoring Network Growth The CIM Mentoring Network is structured so that members can learn from other members with proven knowledge and experience, to enable them to develop, based on specific needs and requirements. The involvement of a mentor supports another marketer by: Giving them an insight into the work and career of a marketer. Assisting them with practical tips on planning a successful career in marketing. Developing understanding, skills and problem-solving. Encouraging reflection, and recognising and celebrating effective practice. Identifying areas for development and to improve self-confidence. Helping the mentee to be more self-aware. Empowering them to make appropriate decisions and move forward effectively.

30 Essential Study Resource Learning Zone website bookmark it! Complete support service to CIM s studying members: Past exam papers. Seniors Examiners reports. Studying Support webinars. Assignment Briefings from the Senior Examiners (audio Powerpoints). Case studies and summary analysis. Exam timetables. Recommended reading list. Harvard System of Referencing guide. Syllabus information. Guidance on CIM policies and processes. Revision workshops. Follow the Learning Zone on for all the latest study updates.

31 Essential Study Resource CIM Direct bookshop Your marketing bookstore. Stock recommended readings for all qualifications. Only marketing and related titles. Find books by category, course or title. Member discounts on selected items, 20% off study packs.

32 Finally, best of luck with your studies!