Digital Marketing Manager. 50,000 per annum

Transcription

1 Candidate Number: Job Applied For: Digital Marketing Manager Availability: 4 Weeks Rate: 50,000 per annum Key Skills: SEO PPC SEM Programmatic advertising Affiliate Marketing Paid Media Predictability analytics Statistical analysis Optimization and forecasting Content Marketing Social Media Marketing Marketing Mobile Marketing Notes: An innovative and digital technologist with over 13 years of international experience in developing, executing, and measuring the digital strategy. With hands on experience in SEO, content marketing, link building, UX, mobile, PPC and conversion optimisation with travel, financial and education and retail environment. Presented By: Lisa Foreman ninesharp Marketing l.foreman@ninesharp.co.uk or Terms of Business: The forwarding of this CV is strictly subject to our terms and conditions of business as attached and/or displayed on the ninesharp website/client portal.

2 D I G I T A L M A R K E T I N G M A N A G E R An innovative and digital technologist with over 13 years of international experience in developing, executing, and measuring the digital strategy. I have excellent hands on experience in SEO, content marketing, link building, UX, mobile, PPC and conversion optimisation with travel, financial and education and retail environment. I am certified Google Adwords and Google Analytics professional with PGDMA (specialization in marketing) credentials. P R O F E S S I O N A L P R O F I L E Digital Marketing & Analytics: Digital Marketing, Natural Search (SEO), PPC, SEM, Programmatic advertising, Affiliate Marketing, Paid Media, predictability analytics, statistical analysis, optimization and forecasting, Owned Media, Earned Media, Content Marketing, Social Media Marketing, Facebook advertising, Marketing, Mobile Marketing, SMS Marketing, Google Display Network(GDN), Gmail Sponsored Promotions ads(gsp), Remarketing Lists For Search Ads(RSLA), Product Listing Ads(PLA), App Store Optimization(ASO), Lead Generation, Direct marketing, Display ads, Rich media Banners, Database Marketing, Pre- and Postcampaign Analytics, Web Log Analytics, Big Data Analytics, Retargeting campaigns Tools & Techniques: Google Analytics, Google Adwords, Adwords Editor, Google plus, Youtube, Google Developers, Google Webmaster, Tag Manager, Bing adcenter, Sawmill 7, Omniture, SiteCatalyst 14, Webstats, WebPosition Gold, Word Tracker, Moz pro, Mailchimp, Yslow.org, Webpagetest.org, majestic.com, cognitiveseo.com, HootSuite, Radian 6, Twitter Search, Social Mention Industries Exposure: Banking & Finance, E-Commerce & IT, Education, Event Management, Industrial Equipment, Property & Infrastructure, Internet & Advertising Marketing, Luxury & Fashion, Retail, Logistics, Transportation, and Travel & Hospitality industries IT Design & Publishing: Significant exposure in Website Management, Strategy Planning, Operations Management, Campaign Analysis & Optimization, Account & Budget Management, Domain Registration, Web Design Framework, Web Development, Web Hosting & Server Management Technologies & Languages: CMS WordPress, Joomla, PHP, ASP.NET, ASP, HTML, CSS, XML, JAVA, SQL 7.0, JavaScript, Adobe Photoshop, Dreamweaver E X P E R I E N C E E-Commerce Specialist June, 2015 Present An e-commerce company, one of the UK's largest online superstore offers over 80,000 products, delivery across the UK and Europe. Responsible for developing, executing and measuring the retail digital marketing strategy and perform quantitative analyses to create valuable insights from data that lower marketing expenses and improve marketing effectiveness; Strategic implementation of various aspects of SEO, Content Marketing, link building, UX, mobile, PPC, conversion optimization, social media, paid search marketing, blog implementation, er and website re-engineering; Managing Google merchants account, Google Adwords & Google shopping campaign, product data feeds, Google merchants issues & diagnosis Resolved issues with products disapprovals due to Google policy violation Reduced analytics reporting time by 20 hours/month by report automation using Excel, Google Analytics API Found problematic campaign decrease expenses by 35% in one month Digital Marketing Manager December, 2014 May 2015 A leading digital marketing agency in London, UK delivering online marketing, web design, E-commerce and website development. Now one of the largest web design agencies with 17 offices nationwide. Strategic implementation of various aspects of SEO, content marketing, link building, digital marketing, campaign analytics, web analytics, SEO, social media, e-commerce, mobile marketing, content management,

3 technical & content audits, website re-engineering and functionality; Created and execute project work plans and revises, as appropriate, to meet the changing needs and requirements of the brand; Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Advice clients on technical implementations, generate insights and advise on marketing spend towards different channels; Collaborate with the sales team on new opportunities, up-sells and re-contracting opportunities percent increase in traffic to websites from search and banners percent increase in conversion for lead generation and customer acquisition Up to 57 percent reduction in marketing acquisition costs percent reduction in marketing costs Recovered websites from Google Panda and Penguin filter effects Achieved Top Ranking in Google Search Project Manager June, 2010 December, 2014 A digital marketing agency that offers digital marketing, SEO, PPC and e-commerce web designing, web development and application development services. Created and executed project work plans as well as revises, as appropriate, to meet the changing needs and requirements of the brand; Consulted with clients to understand their business; advised clients to generate measurable business benefit from their digital activity through the implementation as well as use of data analytics technologies and services. Strategic implementation of various aspects of SEO, multi-channel paid advertising campaigns, marketing techniques including er, social media and display advertising campaigns, website layout and functionality, lead generation opportunities, etc; Represented the company as an expert in campaign analytics, web analytics and SEO. Manager (Online Marketing) January, 2007 June, 2010 An e-commerce platform offering more than 5000 products and 60 services for Indians residing overseas (NRIs and PIOs). Responsible for developing, executing and measuring the retail digital marketing strategy and perform quantitative ad-hoc analyses to create valuable insights from data that lower marketing expenses and improve marketing effectiveness; Strategic implementation of various aspects of SEO, multichannel digital advertising campaigns, SEO, social media, paid search marketing, blog implementation, digital customer acquisition, media planning and buying, customer engagement strategy and, er and website reengineering; Manage technical maintenance and continuous optimization of website; Plan, implement, and analyze cross-channel online marketing campaigns to increased traffic, revenue as well as generate customer acquisition and conversion; Groomed & mentored team of SEO, paid media, web developers, designers & online marketers. Acknowledged for strategic development, promotion & management of new ebusiness concept through a team of existing resources. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year, an average of 15% under budget (without compromising business growth goals). Web Analyst February, 2006 January, 2007 A global provider of advertising intelligence and digital media solutions to brand advertisers. Exponential is US based technology-driven media services company presence in 29 cities across 20 countries. Create reports using web analytics, Salesforce, web logs, Radian6 and other tools; Created dashboards to monitor campaign performance; Provided web analytics implementation, tagging, testing and data validation support; Assisted various clients with web analytics implementation, configuration & data validation; Managed PPC budgets, Keyword research and Ad Copy, PPC campaign reporting; Managed competitive analysis to continuously improve competitive differentiation, as well as provide defensive insights and recommendations; Catered to multiple advertiser client accounts aimed at enhancing ROI conversions

4 SEO Account Manager May, 2004 February, 2006 A Certified digital marketing agency that offers solution oriented IT services like application development, web designing, web development and SEO services. Managed multiple SEO projects from planning & implementation to reporting; interfaced with international & domestic clients; Coordinated with external and internal teams as necessary for projects including: copywriting, site tagging, content syndication, site architecture, social & SEO, link building, mobile SEO, content creation, keyword research, competitor analysis and web analytics. Successfully managed multinational projects Guided, trained and motivated fellow team members to deliver outstanding performance and ensured career development in the organization SEO Analyst January, 2002 May, 2004 Indian travel portal providing travel services to domestic and international travelers. It generates over 10,000 unique visitors per day. Managed SEO and focused on day-to-day SEO promotion & web maintenance; coordinated activities related to implementation of strategic design, development & promotional activities, web server management, strategic website design/ development, Webmaster account for Google and Bing, Checking crawl errors reported, improve site speed and performance. Single handedly developed various websites and generated online business by utilizing search engine optimization techniques. E D U C A T I O N Google Analytics & AdWords Certification (Advanced Search & Display), Google Analytics Certification, Business English, The Skills Academy, New Delhi, India, 2014 Post Graduate Diploma in Business Administration (specialization in Marketing), Symbiosis University, Pune, India, 2008 Diploma in Hardware & Networking, United Computer Education, New Delhi, India, 2002 Diploma in Web Application, Web planet InfoTech, New Delhi, India, 2002 Web Centric Computing, NIIT, New Delhi, India, 2001 Graduation, Magadh University, India, 2001 (3 years) Diploma in Business Management (with specialization in Marketing), AIIMS, Chennai, India, 2000 ***

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