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1 Recruitment pack Ceri Wright [Pick the date]

2 Are you a passionate and experienced SEO Strategist, with a strong analytical and numerical background? If your answer is YES then Webcertain would like to hear from you! This is an exciting opportunity giving the post holder scope to use their expertise to constantly improve and expand SEO services in the Chinese market. You will be confident and be experienced in delivering presentations at a senior level. Webcertain is a fast paced evolving company offering the freedom to express and implement your own ideas whilst being supported and given the training and development opportunities to grow and become the best you can be. The successful applicant must have native-level proficiency in both written and spoken Chinese along with fluent proficiency in both written and spoken English. Closing Date: Wednesday 29 th July 2015 Interview Date: W/C 3 rd August 2015 For further details about this post please download the recruitment pack, together with the information relating to all posts from our website CV s to be returned to recruitment@webcertain.com

3 JOB DESCRIPTION Job Title: Reports to: Staff Supervised: SEO Manager None Key Contacts and Relationships: Clients, colleagues from other areas of the business Overall Purpose: As an experienced SEO Strategist with a strong analytical background, quality driven and great attention to detail; you will join Webcertain s SEO team to help achieve its ambitious growth plans. Key Responsibilities: Provide SEO strategy and Account Management support for some of the company's key clients Providing SEO support to Account Managers on client calls Ability to understand our clients business objectives and prescribe performance-based SEO strategies that make an impact Ad-hoc duties will include geo-targeting strategy, site health checks, canonical auditing, schema mark-up, XML sitemap creation, competitor audit Involved in new service creation and continuous service development Supporting with company marketing materials when required Delivering client training when required Skills and Qualifications: Educated to degree level or equivalent 2 years experience in developing and executing SEO strategies in the Chinese market Google and Baidu Experienced in using Webmaster Tools for Baidu and Google Foundational understanding of HTML Experience of working with keyword tools Excellent understanding of a popular analytics system such as Google Analytics or Omniture Advanced Microsoft Office (Word, Excel, PowerPoint) skills

4 Strong Analytical and numerical skills Strategic thinking and planning Strong presentation and communication skills Native level proficiency in Mandarin/Cantonese in addition to English. Desirable Skills and Qualifications: Active interest in social media networks Wider experiences of other digital marketing disciplines A passion for website and application usability This job description is not restrictive or definitive in any way and should be regarded as a guideline to the duties required, and may be amended in the light of changing circumstances following consultation with the post holder.

5 Benefits and Salary for (Available to all permanent staff after the probation period) The salary for this post is between 22,000 and 25,000. The postholder will be placed on the salary scale according to their experience. Webcertain enjoys a very pleasant working environment close to the historic city centre of York. The outstanding benefits package includes: 24 Days holiday plus 8 days bank holiday per year 5 sun hours (between March and October) ½ day Christmas shopping Pension Scheme contributions Profit related bonus Flexible working Subsidised lunch to the value of 7.50 per week Monthly company social events Free Fruit Enrolment to the Webcertain Well Being Strategy with opportunity for discounted gym membership, mini health checks etc. Optional contributory group health insurance scheme Childcare Voucher Scheme Free Eye Test On-site parking Covered, secure bicycle storage Park and Ride and Poppleton railway station within walking distance Generous training budget and a variety of professional and personal development opportunities Structured Professional Development Review scheme After one calendar year: 1 extra day after one full calendar year of employment 1 National holiday from your native country

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